Adapt your Marketing during the coronavirus

2020 really has been crisis management for a lot of businesses as the virus has not only changed the way consumers buy goods and services, but the pandemic has changed the way people do business and communicate (I wish I had shares in Zoom!) This situation will, in my opinion, reward organisations who have adapted […]

What is an online marketing strategy for my small business? And why do I need one?

The key to this question really lies in developing a firm understanding of the fundamentals of marketing.  Understanding the cogs that make the business turn, that generate revenue, attract and retain customers really is what marketing is all about. There are so many platforms available where companies can market themselves and the internet simply adds […]

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