You can only initially sell a meeting

No matter what sort of sales and marketing strategy you implement, it is highly unlikely that any of the activities will result in a direct sell. In fact, making a sale shouldn’t actually be your objective. In my experiences, it just doesn’t work like that in professional services. The aim of your marketing activity i.e […]

2011 – 20 point plan for your marketing

What can be better for a small business than looking at a full diary; a diary that has lots of potential new clients booked in?! In my opinion, getting a meeting with someone new is a great achievement and essential to business growth as, without these sorts of meetings, your business is likely to really […]

Marketing Tips for SMEs: Simple, Low-Cost Strategies That Work

Marketing for small and medium-sized enterprises (SMEs) is often a balancing act between budget constraints and the need to generate real, measurable results. Unlike big businesses that can afford large-scale brand awareness campaigns, SMEs need marketing strategies that drive sales now, not just in the future. The good news? Effective marketing doesn’t have to be […]