The Marketing Challenge for the Small Business Owner
The challenge for so many small business owners is that they have little idea or time to make marketing actually work. The majority are experts in their fields, but they simply don’t have the time to become experts in the ever changing world of marketing. So what happens? Rather than taking a strategic approach, most […]
What to include in your marketing plan
A Marketing plan is actually your how-to guide for your marketing, advertising and business development. This can be a few months or a few years depending on the purpose of the marketing plan and the company strategy so hang in there! However you should be aware that not one universal marketing plan fits all businesses […]
Marketing planning and routes to market
Most small business owners know how important it is to have a business plan as a plan outlines your company’s course for success. However, one crucial element of that plan which is sometimes missing or hidden is the marketing strategy. Marketing strategy can quite often be buried within the larger business plan and, as such, […]
Elements of a Marketing Plan
Every organisation would love to enjoy the success of a viral marketing campaign such as the ALS Ice Bucket Challenge, but these types of campaigns intentionally follow a plan that was laid out in advance. Likewise, think of your marketing plan as a roadmap that’s going to guide you to a chosen destination. As with […]
Marketing for New Business
The process of marketing should involve much more than selling alone. Marketing should be planned wherever possible and a marketing plan should be well thought through, justified, communicated internally and of course, priced up. In my opinion, without an organisation committing to marketing, it is likely that both the decision makers within the company and […]
Plan your marketing and stand out from the crowd
In business one of the key aims must be to turn a “suspect” into a “prospect” and then into a paying “client.” Competition is increasing in every sector and the emphasis on providing a great package to clients has never been stronger. You can pretty much take it as read that clients simply do not want to […]
Marketing and the importance of planning and research
Of all the functional areas of a business, marketing can well be the most pervasive and dynamic activity. In my opinion, marketing should lead all other functions as it is in the information culled and the analysis undertaken by the marketing company (or marketing department) where the decisions and planning can be made. For example, […]
Marketing: Not Just a Quick Fix, But a Long-Term Commitment for Business Success
It’s not uncommon for business owners to view marketing as a quick fix—a reactive solution to a slow period or a sudden dip in sales. Often, it’s seen as a “distressed” purchase, something you turn to when you’re feeling the pressure. However, marketing is far from a one-off remedy. It is, in fact, a long-term […]
