Why Marketing in a Recession Shouldn’t Be the First Tap You Turn Off

During times of economic uncertainty, it’s natural for businesses to reassess their budgets and look for areas to cut back. But one area that is too often scaled back—sometimes entirely—is marketing. At Bath Marketing Consultancy, we believe this is not only a misstep, but one that could significantly impact the long-term health and visibility of […]

What are the facts about digital marketing

Digital marketing refers to the use of digital channels and technologies to promote products, services, and brands

What is digital marketing?

Digital marketing is pretty much any form of marketing that involves electronic devices.

How to Make Your Digital Marketing More Effective

In today’s digitally driven world, almost every organisation is digitally enabled to some degree. Businesses recognise the vast potential that digital marketing holds—not just to increase brand visibility, but to create meaningful engagement with their audiences and drive sustainable growth. But simply having a presence online is no longer enough. To succeed, businesses must implement […]

Digital Marketing. How do I do this?

Sometimes it’s impossible to decipher the wood from the trees when it comes to developing a digital marketing strategy. There are so many online platforms available these days and the vast majority are free to configure making each one saturated with millions of companies “shouting” online. Similarly, some companies quickly configure accounts on platforms like […]

Unlocking the Power of Social Media for Digital Marketing: A Strategic Guide

In today’s digital age, social media has become an indispensable tool for businesses aiming to engage with their target audiences, build brand loyalty, and drive growth. As one of the South West’s leading digital marketing agencies, Bath Marketing Consultancy understands the critical role that social media platforms play in a well-rounded marketing strategy. But with […]