Advertising. Do I include it in my marketing plan?

There are a lot of pros to including advertising as part of your overall marketing strategy, but, over and above the anticipated image building advertising can achieve, it also gets your company noticed and generates leads. (It can also rattle your competition, but that’s not really a reason for including it……..is it?!) There are some […]

What to do when planning advertising

Theories about advertising come and go, but the basic starting point for designing an advertising campaign is the USP. As a minimum, there must be a USP – Unique Selling Point – compromising a benefit which is uniquely yours and which attracts. Then you must gain attention from the reader. Creating a print ad with […]

Advertising. Just adverts yeah? No.

Advertising can come in many forms and, I feel, it comes under a heading of using this form of marketing as an activity to spread your message with the aim of making an impact. In the current climate pretty much all organisations have a website of sorts to act as a place to provide more […]

Advertising. Does it work?

This is something I get asked regularly by clients and it is normally followed by something about how much it costs! Two questions which are very hard to answer. However, I will try……. To me the process of running an advertising campaign is something that can really add value to the marketing activity of a […]

Professional services advertising, some more tips

Beyond the anticipated awareness and image building benefits that good advertising campaigns can achieve, the majority of the clients we work with simply want to know if advertising can generate leads! Well, in a word, yes it can. But given the limited numbers of companies who buy in the professional services arena and the probable […]

Advertising on a Limited Budget: How to Maximise Your Marketing Spend

For many businesses, particularly those in service industries with limited marketing budgets, advertising can be a tricky balancing act. If your marketing budget is tight, as it often is for SMEs and local service businesses, you need to ensure that every pound spent gives you the maximum return on investment. Understanding Your Options: Traditional vs. […]

Annoying TV ads

I can safely say that there are a number of TV ad campaigns running at the moment that are simply baffling to me in terms of their messaging, their content, their scripts and their all round presentation and I wonder why the agency who did them would even present them to their client not to […]

Getting the best out of advertising

If you make your advertising professional to look at and I would bet that your ad will stand out from the crowd especially when a great deal of media houses seem to offer “free design” if you book an ad – how does free design ensure that your ad is on brand and is delivered […]

AIDA – explain it please.

I am pretty sure you have all heard of AIDA – the 4 key areas of advertising – but do you know exactly what they stand for and how to encompass them into your advertising strategy? A – Capture the customer’s attention and make him AWARE of the product/service you are offering I – Make […]

Spreading the word.

There are numerous ways that you can get your message out to potential customers, but the main ones are advertising & PR. I know that online is a huge area, but, in this instance I am grouping advertising together as advertising encompasses TV, radio, magazines, local press, billboards, leaflets, Blogs, podcasts, social media, public speaking, […]