There has been huge ongoing debates about social media and whether it is a marketing initiative that business simply have to implement in order to succeed or something to scare mungering businesses into doing and I would like to outline, what I believe are some of the key benefits.
By being active on social networking sites, a company is able to increase its awareness and hence its brand recognition. Familiarity with a brand or company helps breed sales.
You can improve your businesses reputation via your profile and contributing to relevant sites like online forums.
Social media DOES improve your businesses position within search engines. An example to check this is to create a ‘Google Alert’ for your company name and see how many times you are mentioned/picked up over a monthly period as a result of your social media activity.
Social media also means that you can attract the right sort of traffic to your website via the topics you post on sites like Twitter. Post links to your Tweets so that people can see what you are talking about; maybe even make a direct offer to your followers or ask them to re tweet.
All these bi products of social media activity can open more doors to your business and hence improve sales.
Surely this is what we are all working for in the first place?! Do you have any comments on this?
