Social marketing explained

Every marketing agency I know is jumping on the ‘seminar’ band wagon by running seminars on areas like social Networking, charging people and then looking to exploit the prospective Social Media - Do I or don't I?!?customers’ lack of knowledge in this area by getting them to pay them to manage this sort of initiative.

There is huge amounts of information online for free and I came across a very good article by Colin Gilchrist that explains what you need to know. He talks about what sort of companies employ what type of initiatives, for what purpose and what may well happen in the future – ‘ I am fairly convinced that the current formats of existing tools including the likes of Twitter, Facebook and LinkedIn will either disappear or evolve into more user friendly formats that better suit our nature.’

To Bath Marketing Consultancy, social networking (or social media, or social marketing) is all about using the available online tools to suit your marketing strategy. Don’t be tricked into buying into a single approach or initiative. In addition, be careful of jumping on bandwagons – do you really need a Facebook account just because everyone else does? Use each initiative differently. There is no point in posting the same information on your Twitter page as your Blog, Linkedin and Facebook pages as ‘followers’ may just get the same information from you multiple times. Tailor what you are saying to each individual network.

Some of the best advice is to research the internet fully, see what you can learn and then talk to a professional if need be and you can then devise a structured plan that will work for your business and achieve your business objectives.

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Just where do you start looking for leads?! How do you qualify them? How to quantify them? Try and use the Qx2 method – Qualify …

Keeping the customer happy

Let’s assume that the work you have been doing for your clients has been delivered; you will need to continue to keep the clients happy …

market research

Market Research – DIY Tips

I have been involved with a number of blue chip clients over the years who have embraced my idea of actually engaging an external agency …

Possible objections when cold canvassing

When it comes to objections, how many could you come up with? How many have you had? I am sure the prospect will have more, …

Money, money, money

One of my Tweets this morning was just a snippet about profit being far more important than numerous sales or account wins. The reason for …

Develop a clear vision

I was with a new client the other day who told me a number of times how good his business was at supplying the product …

What is marketing all about?!

To me marketing is not just about making sales or having a glossy brochure as a leave behind, it is about following a number of initiatives that …

But what should the proposal document include?

Following on from yesterday’s post, I believe that a written proposal should separate itself into 7 individual parts and these are: Background information & objectives …

Writing a winning proposal – Part 1

I have recently found myself in a number of pitch situations where the prospective client has wanted to review a number of similar organisations before …

Websites & Internet marketing

The Internet. Let\’s be honest, we cannot resist the lure of the Internet. Everyone is using it for marketing. It is impossible to resist! However, …

Websites & Internet marketing

The Internet. Let’s be honest, we cannot resist the lure of the Internet. Everyone is using it for marketing. It is impossible to resist! However, …

Media buying – how to play the game.

Negotiate hard. For any publishers that are reading this, I would like to apologise in advance as I am going to go through how to …

The advert – avoid these mistakes & categories

The \”Tombstone\” ad Following on from my post yesterday on the merits of advertising, I thought it was worth pointing out some of the traps …

The advert – avoid these mistakes & categories

The “Tombstone” ad Following on from my post yesterday on the merits of advertising, I thought it was worth pointing out some of the traps …

Advertising. Yes or no?

Standing out? Can advertising generate leads? Should it be a part of your marketing activity? What type works? Some quite strong questions for a Monday morning! …

20 golden rules for running a successful business.

Below is a list of the 20 things to consider when running a successful new business programme: Plan Create a fire, it is not about …

Marketing is more than new business.

Although I am a great fan of business plans, it is having a marketing strategy that will make the difference to your business. Such a …

The Brochure Part 2 – A New Approach

Following on from my previous post, I think that the planning and the production of the company brochure should be the catalyst for producing a …

The Company Brochure – Part 1

After nearly 20 years in the industry, I am not 100% sure why companies have such an obsession with a company brochure! Yes, by all …

During the pitch..

Following on from my last 2 posts, I thought I would continue with some more helpful tips about the actual pitch itself to help you …

The pitch – structure and planning

While undergoing numerous sales training courses when I was working at the Sunday Times and then Miller Freeman, I was always told to : Say …

The beauty parade – before the pitch

In contrast to a credentials presentation or document where the content is usually decided by you, the competitive pitch is led by the client brief. …

Seminar or Conference – how to make it a success

Outline the benefits This is not as easy as it seems, especially when you consider how many are available at one time. In addition, once …

Direct Mail – have you used it?

About a year ago, I wrote an article giving tips on how to use Direct Mail as an effective marketing initiative, but I have come across a lot …

a marketing or business plan.

The Role of Marketing

In my opinion, businesses must make selling a high priority within an overall plan, but such a plan is likely to be labelled a marketing …

Top 10 Marketing Tips for Success

1. Slash your advertising budget in half. Use the money you save to test some other simple forms of marketing. Better yet, get on the …

What is a brand? How do I get one?

On more than one occasion I have been asked this question and the person asking has then quickly followed up the question with the statement, …

Breathe for a Change

After a great 10 minute presentation at a recent networking event in Frome, I asked the speaker Mr Ken James, if he would like to …

Cheap can be expensive

Firstly, let me apologise for my lack of Blog activity this week. It has been one of those weeks where, despite my best efforts, time …

What about advertising??

There are a number of conflicting reports and discussions about the merit of using advertising in your marketing activities so I thought I would outline …

The high\'s and low\'s of being in business

Most of the Blogs I write are dedicated to helping people with their marketing; giving advice based on my experiences gained from over 17 years …

The high\'s and low\'s of being in business

Most of the Blogs I write are dedicated to helping people with their marketing; giving advice based on my experiences gained from over 17 years …

The high’s and low’s of being in business

Most of the Blogs I write are dedicated to helping people with their marketing; giving advice based on my experiences gained from over 17 years …

Key writing techniques

In my experience, there are two types of advertising techniques being used at the moment by businesses – direct response advertising and branding advertising. The former …

What is a site map and do I need one?

Bath Marketing Consultancy have been asked a number of times recently about this subject so thought I would put together a brief explanation for you. …

There is no magic formula to successful marketing. Is there?

It’s another Monday morning and I have been thinking about what write today that would help my readers with their marketing. Racking my brains, I recall …

Social Media Optimization

Ranking high on major search engines such as Google, Yahoo, or Bing is not a paid endeavour, but rather a combination of factors, including: • …

Want a bigger slice of the SEM pie?

Big Slice? It’s not just about driving traffic and conversions. In my opinion, a secondary objective for a large amount of search marketing activity (SEM) …

Direct Mail with your invoice…

I came across an article recently that got me thinking. It was such a simple idea and yet made huge amounts of sense. It was all …

Black Hat SEO

Be careful of the Black Hat A malicious SEO poisoning attack, also known as a Blackhat SEO attack, occurs when hackers manipulate search engine results …

30 Questions to test you and your business

1 Can you and your team name three things that set you apart from the competition? 2 Do you communicate the benefits of your product …

8 areas to consider when writing content

“Content is King” is something that is said with great frequency in the marketing world so I have put together a quick check list of …

Social Media – Do I or don’t I?!?

Yes or no?! There has been huge ongoing debates about social media and whether it is a marketing initiative that business simply have to implement …

SME Marketing Tips

Below is a list of 7 simple tips to help the SME when considering marketing activity. They are simple, low-cost ways for any small business …

Social Media = Online Networking

Networking has been used as a marketing tool for generations of business owners and I find it is a good profile builder for my business. …

5 Top Tips to help SEO

Below are the 5 main areas Bath Marketing Consultancy think you should look for when building a website which effectively can prevent a site from …

Social media

Bath Marketing Consultancy came across an article recently that gave a whole load of stats about online trends relating to social media and its usage …

Spotting the marketing thief

This is as much a post asking for advice as giving it and based on a recent problem I have experienced. In a nutshell, I …

Why Content is King by Gail Gibson.

Bath Marketing Consultancy is proud to post this Blog written by a friend, colleague and professional copywriter, Gail Gibson of True Expressions. Do the words …

Save money and the planet

Bath Marketing Consultancy came across this news snippet on Brand Republic and thought it very apt as I am an E.ON customer, am conscious of …

Mistakes to avoid in Marketing

Some common mistakes to try and avoid when carrying out marketing initiatives are: Advertising to the wrong people Using the wrong messages Marketing at the …

Getting hacked off?!

I dont know about anyone else, but Bath Marketing Consultancy is getting increasingly frustrated by the recent hacking of it’s Twitter account. It happened 3 …

Top 10 Advert Tips

Not all of the below are possible all the time, but Bath Marketing Consultancy have constructed a check list of the sort of criteria you …

‘Patient’ marketing…

I know it is early on a Monday morning and it is raining outside, but this article is not a moan influenced by these factors. …

Marketing Consultancy – what, how and why??

I came across a well known advertising agencies’ mission statement recently and it read something along the lines of – ‘It makes a lot of …

Anorak internet stats…

Taken from the ONS, I thought it was worth outlining the importance of having an internet presence and the sheer numbers now having access to …

Digital media still the way forward

Havas suffered a 14.3% year-on-year decline in organic growth in the UK in the fourth quarter of 2009, as the French marketing group said its …

Iceland look for a new ambassador

Iceland is finally ditching its celebrity-focused marketing strategy and looking to appoint one of its customers to become its ‘brand ambassador.’ I have yet to …

Domino’s launches Facebook ‘superfans’ social media push

Apparently Domino’s Pizza has launched a new social media campaign on Facebook rewarding users’ brand loyalty with prizes and special offers. As part of the …

Dissertations and the funniest advert ever

Having been bombarded by enquiries from final year students last week asking for comments and help with their dissertations, (I even had a lady from …

Improve your marketing; test yourself

Bath Marketing Consultancy believes that no single marketing initiative will work in isolation and suggest that between 6 and 10 initiatives is what each business …

Apple launches the iPad in San Francisco

With under a 10 inch screen, Apple’s CEO Steve Jobs has called it “a magical truly revolutionary product”. Jobs said that what this device does …

Nuts……or is it balls?

With sales down 24.6% down year on year to 188,532, the IPC-owned lads mag ‘Nuts’ is rolling its new look in February supported by a …

Armani & Reebok team up

Giorgio Armani & Reebok have teamed up to create a combined clothing collection which was unveiled last weekend at the Milan Fashion Week. Armani’s EA7 …

Armani & Reebok team up

Giorgio Armani & Reebok have teamed up to create a combined clothing collection which was unveiled last weekend at the Milan Fashion Week. Armani’s EA7 …

Search Engine Glossary of Terms

I get a lot of questions from clients asking me exactly what terms like CPC, SEO, SEM, title tag and in bound links actually mean. …

Money for Haiti

Although this not a marketing related article, I do think it is very newsworthy. After the devastating earthquake measuring 7.0 on the Richter scale struck …

LA Fitness + Alesha Dixon?

As part of the group’s £30m investment plan which will also see it refurbish all it clubs by 2012, LA fitness, the gym chain, is …

No gas for 10 years….

To coincide with the brand’s 75th anniversary, Calor Gas, the bottled gas brand, is rolling out its first TV advertising for a decade. Calor is …

Ads don’t have to win creative awards to win..

There seems to be a lot of debate in the marketing industry about ‘adwatch recall.’ By this I mean what advertisment or campaign consumers remember …

And the award for the most irritating advert goes to….

…..Gocompare.com! Not really a surprise is it?! They may grab our attention and then get inside our heads, but some adverts are memorable for all …

Pepsi backs Lipton with Hugh Jackman.

Lipton Ice Tea (Pepsi Lipton International is a joint venture between PepsiCo and Unilever), will launch a global marketing campaign in March featuring new ambassador …

What is a Blog and do I need one?!

Short for Web log, a blog is a Web page that serves as a publicly accessible personal journal for an individual. Typically updated daily, blogs …

Marketing in a recession…

In my never ending attempt to educate clients about the importance of marketing in a recession, I came across an article by Mark Bower that pretty much …

To sponsor or not to sponsor?!

I was reviewing sponsorship as a marketing initiative earlier as Bath Marketing Consultancy is in talks with Cancer Research UK and I remembered that MasterCard …

\'It\'s here…..\'

On 15th December, I Blogged about the new Nexus mobile phone from Google. Well…..here is what it looks like – There is also a promo …

\'It\'s here…..\'

On 15th December, I Blogged about the new Nexus mobile phone from Google. Well…..here is what it looks like – There is also a promo …

‘It’s here…..’

On 15th December, I Blogged about the new Nexus mobile phone from Google. Well…..here is what it looks like – There is also a promo …

Google Earth and Facebook bring Guinness to life online

This, I feel, is a cracking bit of online marketing by one of the big brands – Guinness. Basically, Guinness (BMC – cracking website too) …

Getting into marketing?

Despite reading that over 250,000 people were made redundant in 2009 with predictions by People Management of some 2.8 million unemployed in 2010, there still …

\'Comic\' Omid Djalili to front new Moneysupermarket.com campaign

I was about to Blog about yet another TV advert for a compare insurance type site when I checked Brand Republic\’s site and saw that …

\'Comic\' Omid Djalili to front new Moneysupermarket.com campaign

I was about to Blog about yet another TV advert for a compare insurance type site when I checked Brand Republic\’s site and saw that …

‘Comic’ Omid Djalili to front new Moneysupermarket.com campaign

I was about to Blog about yet another TV advert for a compare insurance type site when I checked Brand Republic’s site and saw that …

Hovis tops ITV\'s Ad Of The Decade

Adapted from \’Marketing News\’ I have found this little news item which I thought my provoke some comments…… Hovis’s ‘Go On Lad\’ advert has won …

Hovis tops ITV\'s Ad Of The Decade

Adapted from \’Marketing News\’ I have found this little news item which I thought my provoke some comments…… Hovis’s ‘Go On Lad\’ advert has won …

Hovis tops ITV’s Ad Of The Decade

Adapted from ‘Marketing News’ I have found this little news item which I thought my provoke some comments…… Hovis’s ‘Go On Lad’ advert has won …

Ford could sell Volvo this month

Ford has reportedly reached an agreement with China’s Geely to sell its Volvo unit. According to various reports both sides expect a sale of the …

Twiggy had been airbrushed!!

Before Christmas, Ad regulators upheld more than 700 complaints about an ad for an Olay product after Procter & Gamble admitted that a photo of …

Four little things worth remembering for 2010…

I came across a number of marketing ‘facts’ this morning some of which caught my eye: The more data you have, and the more you …

Bathstore launches £1.5m campaign

As the ‘January Sale’ battle starts in ernest today, Bathstore, the bathroom specialist retailer, has launched a £1.5m January sale campaign rolling it out across …

Comedy to outsell film DVDs says Tesco

Tesco claims sales of comedy and TV DVDs will outsell its film chart for the first time, attributing the change to the success of stand-up …

Marketing for Chrome

Although it has not been around for long Google Chrome is getting a major marketing boost in the UK. Today there are wrap-around cover adverts …

10 more brands not involved with Tiger Woods!!!

As Bath Marketing pointed out in Twitter recently, several of Tiger Woods’ sponsors such as Accenture and Gillette, are distancing themselves from the golfer as …

Susan Boyle dominates YouTube in 2009

Even though I am not a huge fan of his, Bath Marketing Consultancy thinks that you’ve got to give credit where credit is due. Simon …

Domino\'s Pizza sponsors new ITV show

Just as we all thought it was safe to turn on our TV’s again at the weekend there is ANOTHER reality show called \’Take Me …

Domino\'s Pizza sponsors new ITV show

Just as we all thought it was safe to turn on our TV’s again at the weekend there is ANOTHER reality show called \’Take Me …

Domino’s Pizza sponsors new ITV show

Just as we all thought it was safe to turn on our TV’s again at the weekend there is ANOTHER reality show called ‘Take Me …

Ann Summers hijacks online BA strike interest

A cracking bit of intuitive, online marketing took place yesterday that I thought you would be interested to know. Basically, Ann Summers, the adult retail …

Google could sell own-brand phone direct by early 2010

The word on the street is that Google has given employees a prototype mobile phone to test, which it is reportedly planning to sell directly …

Durex launches online community

This news snippet has been taken from a leading marketing related website and I thought it was something that needed discussing as I am thinking …

Morrisons launches £4 festive meal-deal for four

As we approach Christmas Day the supermarket chain Morrisons is attempting to help consumers spread the cost of the Christmas period by launching a festive …

More than just marketing facts…..

Bath Marketing Consultancy is not just a organisation bursting with marketing trivia. As golf seems to be in the public domain at the moment; how …

Blogging for search engines

I write daily articles and stories on my Blog abouthings t that I feel will be interesting to the marketing community, my clients, prospects and …

Article Marketing

Did you know that getting your articles circulated free on the internet doesn’t just bring you an ongoing stream of new customers, it also brings …

The perfect Chrisrtmas present?!

Priced at £1.92 million and 10 months in the making, the iPhone 3G S Supreme is the perfect Christmas present for the person who has …

\'Clean\' Advertising?

We wrote an article on the 24th November about Waitrose and its teaming up with Shell. We have just come across another article describing a …