Well, January is out of the way. Phew………and………breathe!
How did it go? Were there any changes in your market? Are there any new players in town? What did you decide to do?
One area that will constantly need addressing, updating and auditing is your marketing. Nothing stays still for long in the world of getting your name out there. Whether Google decides to unveil any more challenges or whether there are other platforms to use, marketing is a constantly evolving process. It’s not a singular event or a boxed ticked. Similarly, it shouldn’t have an end; just a start and a middle.
Maybe in December when you had 5 minutes, you may have constructed a list of initiatives to implement and maybe even planned ahead, but will this plan still be applicable? What if there is someone new operating in your space? What if you’ve taken someone new on who might have some ideas?
The list of ways you can get your message out is a long and sometimes complicated one, but our advice is don’t panic! What we very much advocate is evaluating what you’ve done and testing new methods. For example, just because you advertising in a certain media in 2014, does this mean you repeat for 2015? No. Consumers like to be tested and challenged. They like to see something new and exciting. They don’t want to see an old typeface in a quarter page advertisement containing a stock shot. Originality + keeping your message modern are 2 key elements.
We are not saying that each year should come with a re brand. What we are saying is that it might be a good idea to look at your logo or your website or even your sales material to really gauge whether it is time to update any of it.
Marketing companies also need to stay on top of uncertainties in technology as well as invest in their skills and/or personnel. Maybe, if you’re using one, 2015 could be the time take a look at what else and who else is on the market?
