Blog & Insights

Marketing in a recession…

In my never ending attempt to educate clients about the importance of marketing in a recession, I came across an article by Mark Bower that pretty much sums it up.

His summary is bang on so I have copied it –

‘In summary, the role of marketing during a recession is more important than ever. But we aren’t talking about merely implementing a fancy new poster campaign or popping an ad in the local paper here. This is a time for proper ‘back to basics’ marketing in its purest form. It’s a time to ask – possibly for the first time in quite a while – some of those big, scary questions about who we are and what we really offer as a business and to take a long, cold, hard look at what we need to do to make ourselves stronger, better, faster, smarter and more relevant.’

Businesses – You don’t need to contact a large ‘agency’ who will offer you all sorts of unwanted and unnecessary creative campaigns. What I suggest is contacting an experienced consultant who can objectively help your business set goals and implement the strategy behind achieving them.

Picture of Paul Tagent

Paul Tagent

A digital marketing, UX and organic SEO specialist with over three decades of marketing experience, Paul has helped launched brands like Cineworld and 118 118 to the UK and has worked with technology, leisure, FMCG and Public Sector clients.
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