Blog & Insights

Long-term authority is the name of the game!

Once launched, a new website is unlikely to see much SEO traffic to start with, so Bath Marketing Consultancy’s suggestion is to focus on making long-term plans to get your website onto the radars that you want to be on. I have identified the need for your website to build “trust” and to ensure that your expectations of organic dominance be realistic, so below is an idea about the long term strategies you could consider.

I know I am in charge

One great strategy is to become an authority in some niche area. If you do this, you will earn links when other webmasters will need to link to credible sources and they will quite possibly link to you. When search engines see many consistent, new (quality) links into a website, the search engines begin to think that this site has authority and having authority is one of the biggest single determining factors in the rankings of pages within search results.

Unfortunately, if you are like a lot of websites, you don’t and won’t have real authority so it is up to you to make this into a non-problem. It is possible to mimic authority by providing a widget or an embed tag that lives on other sites. Since every time someone uses your widget that is hosted on your site, it also creates a link to your site, over time this will create an appearance of authority when many sites link to you just by using your widget.

However, a widget is not an easy thing to do so another way is to position your site as an expert in its field thus encouraging sites to link to you for reference purposes. For example, I have a client who operates in a very niche market and I suggested he get in touch with other (more established) site owners within his sector asking them to link to his site as the content he had written would support their site. In addition, I encouraged him to leave comments wherever possible on relevant Blogs and/or sites demonstrating his credibility within the sector.

Sure enough, this process resulted in his website becoming more and more credible in its field and hence its position within Google has started to increase.

My next post will be on creating content for your website…..

Paul Tagent

A digital marketing, UX and organic SEO specialist with over three decades of marketing experience, Paul has helped launched brands like Cineworld and 118 118 to the UK and has worked with technology, leisure, FMCG and Public Sector clients.

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