Every business wants more website traffic. But when it comes to improving organic visibility and reaching the right audience, the process requires more than luck—it demands a smart, multi-channel digital marketing strategy.
At Bath Marketing Consultancy, we understand that attracting consistent, high-quality traffic is one of the biggest drivers of business success online. From experience, we also know that successful digital marketing takes time, professional knowledge, and the right tactics.
Here’s how we do it.
1. Create and Maintain a Dynamic Blog
One of the most effective ways to drive traffic is by maintaining a blog within your website. Regular, authentic content that speaks to your audience—and is written with real people in mind—can do wonders for visibility.
Your blog should:
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Be written for humans, not just search engines
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Include local references where appropriate
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Be regularly updated to keep your site fresh and relevant
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Offer value and insight, establishing your brand as a trusted resource
When Google sees consistent activity and meaningful engagement, it takes notice. This can lead to faster site indexing and better rankings over time.
2. Optimise Your Website for Search
Search engine optimisation (SEO) isn’t just about keywords. It’s about creating a technically sound, content-rich website that Google can easily crawl and understand. At BMC, we ensure your website:
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Has clean, efficient code
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Uses properly labelled images and page titles
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Features keyword-rich content that’s naturally written
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Includes metadata and schema to boost relevance
Every element is carefully crafted to improve performance and user experience—two key factors in organic ranking.
3. Leverage Tools Like Google Search Console and Google Business Profile
There are a few essential (and free) tools every business should use to help with discoverability:
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Google Business Profile – Ideal for enhancing local search presence
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Google Search Console – Submit your sitemap, monitor site health, and track indexing issues
Submitting your site directly to Google gives your website the best possible chance of being found and ranked.
4. Update and Expand Website Content Frequently
Whether you’re adding new products, case studies, blog posts, or downloads, regularly updating your site shows Google that your business is active and relevant.
Consider adding:
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Downloadable whitepapers or guides that inform and support your audience
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New service pages or case studies that showcase your work
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Product additions or FAQs to address specific needs and search terms
More content = more opportunity to rank.
5. Use Email Marketing to Drive Traffic
Platforms like Mailchimp make it easy to stay in touch with your audience and drive them back to your site. Newsletters, offers, and helpful updates all contribute to increased traffic—if they’re done well.
Poorly written emails or spammy messages can do more harm than good, so BMC ensures every campaign is on-brand, engaging, and GDPR compliant.
6. Become a Guest Blogger and Share Your Expertise
If your business has a story to tell or expertise to offer, why not share it on other platforms?
Guest blogging on reputable sites:
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Builds authority and trust
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Generates high-quality backlinks
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Expands your reach to new audiences
At BMC, we help businesses identify the right opportunities and craft content that earns attention.
7. Monitor the Competition with SEO Tools
Tools like SEMrush or Ahrefs provide valuable insights into what your competitors are doing. What keywords are they ranking for? What content performs best? How strong is their backlink profile?
This kind of intelligence helps shape smarter strategies—and it’s something BMC uses regularly to guide client campaigns.
8. Stay Active on Social Media (the Right Way)
Search doesn’t just happen on Google. Social platforms like Instagram, YouTube, and LinkedIn are powerful search engines in their own right.
Posting regularly with relevant keywords, hashtags, and location tags can help direct traffic to your site. But remember—social media is a conversation, not a broadcast. Interact, respond, and show your brand’s personality. And yes, try to keep the personal anecdotes (like last night’s dinner) off your business feed!
Strategy and Professionalism Are Key
All of the above methods are technically free—but they’re only effective if done with consistency and professionalism. Once something is published online, it represents your brand—so sloppy posts, poor grammar, or off-brand messaging can be damaging.
At Bath Marketing Consultancy, we help businesses develop coherent, sustainable strategies that work across channels and platforms. We know how to get results—and how to do it with clarity, creativity, and purpose.
In our next article, we’ll explore paid traffic strategies and how to use advertising platforms to further increase your visibility.
Need support getting more traffic to your website?
Get in touch with Bath Marketing Consultancy for a free initial consultation—we’ll help you identify the right next steps to grow your online presence.
