Blog & Insights

Hovis tops ITV’s Ad Of The Decade

Adapted from ‘Marketing News’ I have found this little news item which I thought my provoke some comments……

Hovis’s ‘Go On Lad’ advert has won ITV’s ad of the decade, beating off competition from Skoda’s excellent Cake advert and the not so special in my eyes, Cadbury’s drumming Gorilla. The winning ad first aired in 2008 and was created by MCBD. It marked the brands 122 years of history in 122 seconds.

Top 20 best ads over the past decade are listed in alphabetical order below:

1. Barclaycard: Waterslide
2. Budweiser: True / Wassup
3. Cadburys: Drumming Gorilla
4. Cadburys: Eyebrows
5. Carlsberg: Old Lions
6. Citroen C4: Transformer
7. Compare the Market: Compare the Meerkat
8. Guinness: Tipping Point
9. Halifax: Howard
10. Honda: Cog
11. Hovis : Go On Lad
12. John Smiths Bitter: Various ft. Peter Kay
13. John West Salmon: Bear
14. PG Tips – Monkey
15. Skoda: Bake
16. Sony Bravia: Balls
17. Sony Bravia: Paint
18. Sure for Men: Stunt City
19. T Mobile: Dance

20. Volkswagen: Singing in the Rain

Any thoughts on these fellow marketers? The John West Salmon ad with the fighting bear was excellent if you ask me! [email protected]

Paul Tagent

A digital marketing, UX and organic SEO specialist with over three decades of marketing experience, Paul has helped launched brands like Cineworld and 118 118 to the UK and has worked with technology, leisure, FMCG and Public Sector clients.

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