The countdown to the end of 2011 has picked up speed and Bath Marketing Consultancy feels that there has never been a better time to put together your marketing plan for 2012 than now.
So……what did you learn from 2011? Where did your new business come from? What was the most successful marketing initiative you ran? All of these are very valid questions that will need answering before the marketing planning can take place.
In 2011 I have written over 40 marketing related articles designed to help the small to medium business with areas of marketing they might not be 100% comfortable with, but there have been a number of key messages from my Blog posts that I believe will make the difference to your business. One of the key messages that I hope you will have “got” is that marketing is not a quick fix solution or a singular event implemented in quiet times. Marketing is a process and one that every business must employ in order to grow. I have always maintained that testing initiatives should play an important part in your marketing strategy and that running 5 or 6 separate initiatives continually is the sure fast way to achieve your objectives.
What I have found that works for me? What marketing tools of the trade have helped me grow my business in 2011? Well, not to just jump on the bandwagon, but effective SEO and appearing in Google for the core services I offer has been invaluable in generating enquiries. These enquiries that have come via my website have been “warm” in that they have found me as a result of actively searching for what I do i.e. marketing consultancy, looked at my website in detail and then got in touch with me. More often than not I have ended up working with these people or, at the very least been able to help them as part of a free initial meeting. I have also found that being active in social media has helped me grow my network and open doors. Not only that, but I would like to think that the Bath Marketing Consultancy brand is stronger and more established as a result. Advertising in the “Life” magazines has also generated a response as has meeting people socially and referrals from existing clients.
What I hope you can see is that there is no one sure way to successful marketing. More that a continual, dedicated approach using a number of initiatives is what works for me.
If you are a local company in Somerset and want to come to my offices in Frome for a free initial chat, please get in touch with me.
