Not following up is one of the biggest marketing sins you can commit. Here are some statistics which should scare the living daylights out of all of us!!!
- 48% of businesses never follow up with a prospect
- 25% of businesses make a second contact and stop
- 12% of businesses only make three contacts and stop
- It’s a staggering discovery, but only 10 % of businesses make more than three contacts. It means they’re losing a small fortune – and you could be too.
Because… - 2% of sales are made on the first contact
- 3% of sales are made on the second contact
- 5% of sales are made on the third contact
- 10% of sales are made on the fourth contact
- 80% of sales are made on the fifth to twelfth contact
So if you’re like almost half of all businesses and make no more than one follow-up to your prospects… you’re leaving 98% of your income on the table for someone else to come along and pick up!!!
Why not get in touch with Bath Marketing Consultancy to see what we suggest?
