Ensure your marketing system involves relentless follow up.

Not following up is one of the biggest marketing sins you can commit. Here are some statistics which should scare the living daylights out of all of us!!!

• 48% of businesses never follow up with a prospect
• 25% of businesses make a second contact and stop
• 12% of businesses only make three contacts and stop
• It’s a staggering discovery, but only 10 % of businesses make more than three contacts. It means they’re losing a small fortune – and you could be too.
  
  Because…
• 2% of sales are made on the first contact
• 3% of sales are made on the second contact
• 5% of sales are made on the third contact
• 10% of sales are made on the fourth contact
• 80% of sales are made on the fifth to twelfth contact

So if you’re like almost half of all businesses and make no more than one follow-up to your prospects… you’re leaving 98% of your income on the table for someone else to come along and pick up!!!

Why not get in touch with Bath Marketing Consultancy to see what we suggest?

Paul Tagent

A digital marketing, UX and organic SEO specialist with over three decades of marketing experience, Paul has helped launched brands like Cineworld and 118 118 to the UK and has worked with technology, leisure, FMCG and Public Sector clients.

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