I have extensive experience in working with a number of firms from the legal sector and e-mail marketing can be a tricky business. Aside from CAN-SPAM, law firms are required to follow special rules that dictate how lawyers can market to potential clients. Still many firms want to get into digital marketing and are approaching channels like e-mail as a CRM tool, sending newsletters to clients to build relationships.
Bath Marketing believes that E-mail marketing is a great way to stay in contact with clients. You may send them updates on events, send a newsletter, and even advise them of an upcoming mailing. The key is to be interactive and get their attention. Show your clients that you care. Whatever you are doing, be sure to ask them for feedback so that you can interact with them and provide relevant and personal information.
There is a lot of free email marketing software on the market, but my suggestion is to tailor you design rather than use templates. This allows brand consistency and individuality.
Please feel free to contact us for a free consultation.
