I think it is pretty evident that new media (digital) gets all the credit in marketing these days; after all, there is something very sexy about having a great website, having your own blog and being on top of social media. However, don’t forget the power of the old guard (traditional) such as newspapers, trade press, radio, tv or even the really humble media such as posters and leaflets. These are extremely effective marketing tools and the fact that lots of businesses are ignoring them may well provide you and your business with a great opportunity.
In my opinion, employing a mix of old and new media can really boost your marketing and push you ahead of your competitors.
When you have decided on your image and USP, every message you send in any form must reflect these. This includes the way you communication on paper – for instance:
- Letterhead
- Business cards
- Invoices
- Mailing labels
- Brochures & flyers
- Catalogues
- Press releases
- Compliment slips
- Signage
You may not automatically assume that some of the above are marketing tools, but each one creates an impression of your business. Sometimes, a business card can create a lasting impression (I am just re doing mine!) and the logo, style, font, etc must be consistent.
Even if you consider yourself creative, I would always suggest you get a marketing company to do it for you!
