Category: Marketing Mix

marketing campaign
Marketing Mix
Paul Tagent

Elements of a Marketing Plan

Every organisation would love to enjoy the success of a viral marketing campaign such as the ALS Ice Bucket Challenge, but these types of campaigns

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bath marketing company
Paul Tagent

Don’t be afraid of commitment!

Sometimes people see marketing as more of a quick fix process; a sort of knee jerk “distressed” purchase typically after experiencing a slow period in their business.

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