‘Patient’ marketing
I know it is early on a Monday morning and it is raining outside, but this article is not a moan influenced by these factors. The reason for writing this is to try and help manage the expectations of the SME business. Over the last few months I a growing trend of marketing expectations for […]
Marketing Consultancy – what, how and why
I came across a leading London advertising agencies’ mission statement recently and it read something along the lines of – ‘It makes a lot of sense for a small business to retain the services of an advertising agency.’ This is something I have to whole heartedly dispute! To me, better work at more reasonable prices […]
Anorak internet stats…
Taken from the ONS (2010), I thought it was worth outlining the importance of having an internet presence and the sheer numbers now having access to the ‘world wide web’… 18.3 million households in the UK (70 per cent) had Internet access in 2009. This is an increase of just under 2 million households (11 […]
Domino’s launches Facebook ‘superfans’ social media push
Apparently Domino’s Pizza has launched a new social media campaign on Facebook rewarding users’ brand loyalty with prizes and special offers. As part of the campaign, a superfans app sends users a promotional code linked to an offer. In addition there is an online competition to find Domino’s biggest followers or the ‘Superfan King’ and […]
Dissertations and the funniest advert ever
Having been bombarded by enquiries from final year students last week asking for comments and help with their dissertations, (I even had a lady from Leeds Uni doing Graphic & Communication Design asking about branding and social media), I started thinking about my days at Bournemouth Uni and my dissertation. Mine was entitled ‘People do […]
Nuts……or is it balls?
With sales down 24.6% down year on year to 188,532, the IPC-owned lads mag ‘Nuts’ is rolling its new look in February supported by a £500,000 ad push across 49 football grounds around the UK, including Tottenham, Chelsea, Everton and West Ham using six sheets, in-washroom and concourse screen advertising. The marketing campaign will also […]
And the 2009 award for the most irritating advert goes to….
…..Gocompare.com! Not really a surprise is it?! They may grab our attention and then get inside our heads, but some adverts are memorable for all the wrong reasons and Gocompare.com tops the list for the most annoying ad of 2009! Having said that, according to Gocompare’s own consumer research, there has been a 200% increase […]
What is a Blog and do I need one?!
Short for Web log, a blog is a Web page that serves as a publicly accessible personal journal for an individual. Typically updated daily, blogs often reflect the personality of the author. Think about a “normal Web site.” It usually has a home page, with links to lots of sub-pages that have more detail. A […]
Sponsorship in Marketing: Building Brand Awareness & Supporting Growth
Sponsorship is a powerful marketing tool that allows businesses to increase brand visibility, engage with target audiences, and create positive associations with their brand. Whether sponsoring a sports team, industry event, or charitable initiative, sponsorship provides businesses with an opportunity to integrate their brand into key areas where their audience is most engaged. In this […]
‘It’s here…..’
On 15th December, I Blogged about the new Nexus mobile phone from Google. Well…..here is what it looks like – There is also a promo vid on YouTube. Vodafone will be Google’s first UK operator partner to offer the phone but on a non-exclusive basis. The phone is set to go on sale in the […]