When considering how to manage your business’s marketing, one of the biggest questions is whether to hire an in-house marketing officer or outsource to a specialist agency. Let’s take a look at the potential salary of a marketing professional and why outsourcing could be a smarter financial decision.
What Does an In-House Marketer Cost?
Salaries for marketing professionals can vary significantly depending on industry and experience. Here’s a general breakdown:
- Marketing Officer (average salary) – £27,397 per year, plus a typical bonus of £1,800
- Marketing in the food, drink, and tobacco sector – Around £32,000 per year
- Marketing in transport – Up to £41,215 per year
- Marketing in hotels, catering, and travel – Around £26,000 per year
- Beyond salary, hiring an in-house marketing officer also comes with additional costs such as:
- National Insurance contributions
- Pension schemes
- Training and development
- Office space and equipment
- Potential company car or travel expenses
What Does a Marketing Officer Actually Do?
A typical marketing officer’s responsibilities include:
- Conducting market research
- Managing direct mail campaigns
- Overseeing advertising and promotional activities
- Creating and maintaining point-of-sale materials
While these are valuable tasks, a single employee may lack the broad expertise needed to handle the full spectrum of digital, branding, content, and strategic marketing.
Why Outsource Your Marketing?
At Bath Marketing Consultancy, we believe businesses can achieve better results by outsourcing to a specialist rather than taking on the expense of a full-time employee. Here’s why:
- Cost Efficiency – You get access to an entire team of experts for a fraction of the cost of an in-house hire. No salaries, bonuses, NI contributions, or pensions to worry about.
- Expertise & Experience – Rather than relying on one person, you benefit from a team with extensive experience across multiple industries.
- Flexibility – Need a marketing push for a new product launch? Want to scale back during quieter periods? With outsourcing, you only pay for what you need.
- Fresh Perspective – External agencies bring innovative ideas and an outside perspective that can help you stand out in a competitive market.
Final Thoughts
So, why get tied down with the cost and commitment of hiring an in-house marketer when you could outsource to Bath Marketing Consultancy? No salaries, no benefits, no company car—just expert marketing services tailored to your needs.
Want to explore how outsourcing could work for your business? Get in touch with us today!
