What can be better for a small business than looking at a full diary; a diary that has lots of potential new clients booked in?!
In my opinion, getting a meeting with someone new is a great achievement and essential to business growth as, without these sorts of meetings, your business is likely to really struggle. Yes, it is great to “network,” to get referals and to interact on Twitter etc, but it is getting new business that is the core to business development.
So,always be thinking of that little bit extra. Perseverance and tenacity will always be rewarded, especially if accompanied by flair. Don’t expect results overnight, but do expect results from your sales and marketing.
Below are 20 golden rules to try and stick to
- Create a fire; you cannot just flick a switch
- Invest time AND money
- Treat your business as a brand – research it and define your USP
- Remember marketing is not just new business/sales
- Construct a clear vision of where you want to be
- Aim high – but have a safety net
- Do a few things brilliantly rather than loads averagely
- Remember the competitive framework
- Look after your database
- TEST new ideas and initiatives
- Use all the tools you can
- Invest in training if need be
- Consider contra deals
- Work on “selling” a meeting in the first instance
- Try and get to know local editors
- Make sure you have a good team & suppliers
- Keep in touch with clients and prospects
- People give business to people who really want their business
- Plan
With 2011 pretty much upon us, why not give Bath Marketing Consultancy a shout or come in for a coffee and a chat to discuss your marketing?
