20 golden rules for running a successful business.

Below is a list of the 20 things to consider when running a successful new business programme:

1. Plan
2. Create a fire, it is not about flicking a switch and sitting back
3. Invest your time as well as your money
4. Treat your company as a brand – define it
5. Remember marketing is more than just new business and sales
6. Develop a clear vision
7. Aim high – but try and factor in some sort of safety net
8. It is better to do a few things really well than loads averagely
9. Remember the competitive framework – be noisy in a loud market
10. Treasure your database
11. Test, Test, Test
12. Use all the tools of the trade – don’t rely on one initiative
13. Invest in your own development
14. Consider contra deals with complementary businesses
15. Selling a meeting is the only thing you can do initially
16. Work hard at keeping your name in the papers = Press Relations
17. Prepare
18. Use thr right team
19. Keep in touch with your contacts
20. People give business to people who want their business

As mentioned, these are Bath Marketing Consultancy’s top 20 rules, but they might not all apply to you and your business. If you would like me to elaborate on any particular point, please get in touch with me.

Over to you!

Paul Tagent

A digital marketing, UX and organic SEO specialist with over three decades of marketing experience, Paul has helped launched brands like Cineworld and 118 118 to the UK and has worked with technology, leisure, FMCG and Public Sector clients.

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