When Cheap Marketing Becomes an Expensive Mistake

We understand that time is precious—especially when running a business. As a marketing consultancy working closely with owner-managed SMEs, our goal is to ensure every conversation and every bit of advice we offer is relevant, constructive, and, ultimately, valuable. Recently, we’ve had a noticeable increase in conversations with businesses who’ve recognised that their current marketing […]

How valuable are your clients?

marketing-expertise

Every business needs clients and the income they bring in order to not only sustain business, but to grow. But………….each client has a different value and how do you determine this “value?” Firstly, you need to do a realistic assessment of the monetary value of the client to your organisation. Secondly, conduct a review of […]

3 years old and still learning

small-business-growth

The vast majority of the posts Bath Marketing Consultancy writes contain marketing tips, advice and help on how to achieve the best results from certain marketing initiatives. But before I go down that route, I think every now and again it does a business good to stop, take stock and reflect on things. With this […]

Social Media and effective SEO

Social Media

For the first time in ages (2012), I finally took myself out of the office yesterday and attended a workshop in Ilminster entitled “Master class for business: Social Media & Effective SEO.” Despite the weather conditions and the early drive, Bath Marketing Consultancy, along with 139 other people, arrived ready to spend the day soaking […]

Bath Marketing Consultancy; the future is bright….and challenging.

In this Blog, Bath Marketing Consultancy has written over 200 marketing related articles. The vast majority of which are dedicated to providing marketing advice and help to the small to medium business. We have also shared our experiences, posted work we have done (and some rather dodgy video interviews of myself!) and given our professional […]

What is a marketing plan?

What is a marketing plan

Put simply, a marketing plan provides direction for your marketing activities and I feel that having one can make the difference between business success and failure. Marketing plans need not be long or cost a lot to put together and should detail what you want to accomplish with your marketing strategy and will therefore help […]

How Much Marketing Consultancy Do I Need?

In today’s competitive landscape, businesses of all sizes recognise the importance of marketing—but knowing how much external support you need can be a challenge. Should you hire a marketing consultant, rely on in-house staff, or attempt to manage everything yourself? This article explores the role of a marketing consultancy, the benefits of working with one, […]

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