The advert – avoid these mistakes & categories
Following on from my post yesterday on the merits of advertising, I thought it was worth pointing out some of the traps that professional services organisations can fall into when advertising. Firstly, most of the adverts I see are all very similar and more often than not, of poor or average quality. A lot of small […]
Advertising. Yes or no?
Can advertising generate leads? Should it be a part of your marketing activity? What type works? Some quite strong questions for a Monday morning! I believe that that there are limited numbers of prospects who buy in the professional services arena and, the infrequency of their purchase decision making makes a strong case for not doing any […]
Top 10 Advert Tips
Advertisements are a fundamental part of marketing, designed to promote products, services, or brands to a target audience. An advertisement, or ad, is a paid message that aims to capture attention, inform, persuade, and ultimately drive consumer action—whether that’s making a purchase, signing up for a service, or simply increasing brand awareness. Businesses use advertisements […]
UK advertising market is still under pressure
An Article from a Financial Site posted on Friday 2nd October 2009 Despite the fact that it appears that the UK economy is consolidating at worst and possibly showing signs of recovery, Carat, a subsidiary of media giant Aegis, believes that we will not see a full recovery in the advertising industry until 2011 at […]
