Blog & Insights

Social media

Bath Marketing Consultancy came across an article recently that gave a whole load of stats about online trends relating to social media and its usage in the US which I found staggering.
I have pulled out a few snippets so that you can see the actual scale of the numbers being touted about. I am seeking similar stats for the UK, but am pretty confident that the UK won’t be too different in its usage of social media, especially as a marketing tool as searches for ‘social media marketing’ in Google are up nearly 200% in 2010.

Brace yourself as one in ten people surveyed went to a social networking site in December 2009, up almost 100% from December 2008’s 5.8%. In addition, 25% of all page views came from the top social networking sites and that is up 83% from the 13.8% posted in December 2008.

Over a 12 month period (Dec 08 to Dec 09), 28% of social media visits went to MySpace, with 68% going to Facebook whose market share surged 286% year-over-year.
The social media market has grown over the same period of time, but consumer usage is growing at a staggering rate with social media influencing everything from buying behaviour to how we work.
Where will things go next???

 

Picture of Paul Tagent

Paul Tagent

A digital marketing, UX and organic SEO specialist with over three decades of marketing experience, Paul has helped launched brands like Cineworld and 118 118 to the UK and has worked with technology, leisure, FMCG and Public Sector clients.
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