While browsing the industry magazine, Campaign, I came across a number of marketing ‘facts’ this morning some of which caught my eye:
The more data you have, and the more you know about your customers, the better your marketing will be. This data is available from many published sources, or you can collect your own by asking your customers lots of questions.
Marketing should be changed every few years to keep it fresh and new. Fact: The longer your marketing promotes your product or service, the better, e.g., things go better with …
Your customers will be buying a lot more than merely your product or service. They are buying your personality, your reputation, your service, and your status in the community
It makes a lot of sense for a small business to retain the services of an advertising agency. Fact: No it does not. Better work at more reasonable prices is available from marketing consultants.
If you need someone to help you plan your markeitng activity for 2010, please get in touch with me.
