We wrote an article on the 24th November about Waitrose and its teaming up with Shell. We have just come across another article describing a new advertising initiative by the food chain that may well interest you.
The article describes how Waitrose’s new Clerkenwell store is to use a technique called ‘Clean Advertising,’ which involves creating eye-catching stencilled adverts on the pavement. In addition, the retailer will project a 50 ft image of baguettes onto a nearby building.
What a cracking couple of ideas. What do you think? Are these initiatives that would encourage you to shop at Waitrose?
Email me at [email protected] and let me know.
Paul Tagent
A digital marketing, UX and organic SEO specialist with over three decades of marketing experience, Paul has helped launched brands like Cineworld and 118 118 to the UK and has worked with technology, leisure, FMCG and Public Sector clients.