Marketing’s ultimate goal is to establish a process that converts a suspect into a prospect
In my time I’ve been involved with many “beauty parades” vs other agencies and I
When I first entered the marketing and advertising industry, my CEO at the time said
When a business is looking for a marketing agency to work with, one of the
In an increasingly competitive marketplace, many prospective clients now compare multiple agencies before making a
Following on from my last 2 posts, I thought I would continue with some more
While undergoing numerous sales training courses when I was working at the Sunday Times and
In contrast to a credentials presentation or document where the content is usually decided by
A recent post on Marketing Magazine’s website shows that Samsung is reviewing its £23m UK
In the marketing world, the ability to deliver a compelling sales pitch can make all
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