Marketing involves a lot more than selling alone and I would always advocate having some
Theories about advertising come and go, but the basic starting point for designing an advertising
When thinking about marketing I would advise that, wherever possible, you try and construct a
This is a bold statement, but junk mail is not a label I would give
Assuming the project you delivered went well and that you kept your promises, a key
Too many organisations perceive direct marketing as just direct mail. This is not the case.
1. Public Relations (PR) PR focuses on managing a company’s public image through media coverage,
When I first entered the marketing and advertising industry, my CEO at the time said
Marketing is multifaceted. The suite of marketing tools available these days means there are a
The more you look around, the more it becomes evident that most service professionals are
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