Paul Tagent

Theories about advertising come and go, but the basic starting point for designing an advertising

When thinking about marketing I would advise that, wherever possible, you try and construct a

This is a bold statement, but junk mail is not a label I would give

Assuming the project you delivered went well and that you kept your promises, a key

Too many organisations perceive direct marketing as just direct mail. This is not the case.

1. Public Relations (PR) PR focuses on managing a company’s public image through media coverage,

When I first entered the marketing and advertising industry, my CEO at the time said

Marketing is multifaceted. The suite of marketing tools available these days means there are a

The more you look around, the more it becomes evident that most service professionals are

Advertising can come in many forms and, I feel, it comes under a heading of

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