Business Owner. Parent. Uber. You’re not alone.

I know a lot of business owners both professionally and personally and without exception, one common denominator we all talk (moan?!) about is the constant juggling of our professional and personal lives. During the day we wear our business hats and the moment we lock up and leave, our hats change to the parent hat […]

Digital Marketing or Traditional Marketing?

These days, the business owner needs to consider a lot when creating their perfect marketing mix. For example, do they focus resources on traditional or digital marketing…or both? Each company is different so some would benefit more from one type of marketing than another. But, why are these two types of marketing considered separately? What’s […]

David vs Goliath – you CAN do it…..

I have heard throughout my life that size doesn’t matter! Similarly, bigger doesn’t necessarily mean better. Well…..when it comes to business, I concur. As an owner of a business with a team of 7, we very much pride ourselves on our reaction times and service levels. We always aim to provide bespoke marketing solutions rather […]

The Marketing Challenge for the Small Business Owner

The challenge for so many small business owners is that they have little idea or time to make marketing actually work. The majority are experts in their fields, but they simply don’t have the time to become experts in the ever changing world of marketing. So what happens? Rather than taking a strategic approach, most […]

What is marketing?

The common definition outlined in Google is: The action or business of promoting and selling products or services, including market research and Advertising. But I think marketing is a lot more than that, but I need to clarify that marketing is not sales.  A sale is a by-product of effective marketing. A sale is something […]

Digital Marketing. How do I do this?

Sometimes it’s impossible to decipher the wood from the trees when it comes to developing a digital marketing strategy. There are so many online platforms available these days and the vast majority are free to configure making each one saturated with millions of companies “shouting” online. Similarly, some companies quickly configure accounts on platforms like […]

What to include in your marketing plan

A Marketing plan is actually your how-to guide for your marketing, advertising and business development. This can be a few months or a few years depending on the purpose of the marketing plan and the company strategy so hang in there! However you should be aware that not one universal marketing plan fits all businesses […]

What is Marketing Communication?

Marketing Communication is basically the process of using different communication channels and tools to communicate marketing information to target groups and desired parties. Marketing departments use various communication channels such as web, radio, printed media, billboards, opinion leaders, word of mouth, sponsorships and many other ways like television. This is also known as the promotion […]

Marketing planning and routes to market

Most small business owners know how important it is to have a business plan as a plan outlines your company’s course for success. However, one crucial element of that plan which is sometimes missing or hidden is the marketing strategy. Marketing strategy can quite often be buried within the larger business plan and, as such, […]

How do I develop a small business marketing plan?

When developing a marketing plan, there are roughly 4 core tasks to consider: 1. Develop a very clear and focused insight into why a potential customer would use your business. More specifically, figure out the core need that your product or service will meet. Is it to help your customers get through the day more […]