How to Make Your Digital Marketing More Effective

In today’s digitally driven world, almost every organisation is digitally enabled to some degree. Businesses recognise the vast potential that digital marketing holds—not just to increase brand visibility, but to create meaningful engagement with their audiences and drive sustainable growth. But simply having a presence online is no longer enough. To succeed, businesses must implement […]

What actually is good customer service?

Tricky this one as the scope is wide. There is also the, what I might feel is good service, other people may not and vice versa situation. Either way, customers today no longer seem to place such emphasis on the price or the actual product. Instead, how they feel after interacting with customer service can […]

What is an online marketing strategy for my small business? And why do I need one?

The key to this question really lies in developing a firm understanding of the fundamentals of marketing.  Understanding the cogs that make the business turn, that generate revenue, attract and retain customers really is what marketing is all about. There are so many platforms available where companies can market themselves and the internet simply adds […]

DIY. No. Speak to professionals.

Entry level marketing has become an incredibly accessible activity for businesses these days with a high number of platforms being either set at a very low entry price or actually free to use. I am of course referring to web builders like Wix or Square Space and social media platforms like Facebook, Twitter and Linkedin. […]

Sales. Marketing. Which is which.

On a weekly basis we receive up to 15 speculative applications from people looking for employment and/or work experience within the marketing sector. A high percentage of these applications are because the person wants to “get into marketing;” “has really good interpersonal skills” and “is creative,”………and I do not fully understand what these actually mean […]

Create the best customer experience

The need to create a good customer experience has grown exponentially over recent years as every market is flooded with options for the buyer in terms of whom they work with and/or buy from so the need to stand out is more important than ever. Why I ask myself, is something as fundamental as good […]

I’ve got a website, I can relax now…

Marketing for any business these days almost certainly includes having a website that sets out your stall. But I am going to just throw it out there and say that businesses can have huge (and sometimes unrealistic) expectations when having a website. Sometimes organisations think that having a website is just a box ticked in […]

Content Marketing – What??

A marketing initiative that can make a huge, positive impact on your brand awareness and credibility as part of your marketing mix is content marketing. But what is Content Marketing? Content marketing is the act of using unique content as a way to boost your expertise with your target market through posting articles on a […]

Create a marketing plan for your start up business

When you start up your business, it is likely that marketing will play a key role in its success or failure. It is also likely that marketing is going to be another hat you try and wear along with accounts, client services; sales……….the list is endless. It is therefore essential that you have some sort […]

What is a marketing audit?

Whatever the market your business operates in, it is safe to say that it is likely to be highly unpredictable and competitive and, as such, business owners cannot leave any stone un-turned in their search for growth and development. One element often overlooked due to time or budget constraints is a full marketing audit. By […]