Soft to the touch…….
Bath Marketing Consultancy are in discussions with AWE Ltd – a world leading water purification company in Cardiff – about designing and building a new website with the aim of giving the company a revitalised new look to boost its marketing. A tired and out of date website can work against your business as, if […]
PPC Advertising – our 5 tips
Before outlining our top tips, I think it is important that I explain what is Google PPC and why does it matter as a marketing tool? In today’s competitive digital landscape, getting your business in front of the right audience at the right time is everything. That’s where Google PPC—also known as Google Ads or […]
Who ate all the ‘pies?!’
The best way to distinguish between advertising and marketing is to think of marketing as a pie, inside that pie you have slices of advertising, market research, media planning, public relations, product pricing, distribution, customer support, sales strategy, and community involvement. Advertising only equals one piece of the pie in the strategy. All of these […]
Advertising vs Marketing
In the business world, the terms “advertising” and “marketing” are often used interchangeably. Although closely related, they have distinct roles and involve different activities. Understanding these differences is essential for businesses looking to maximise their reach and influence in today’s competitive market. Marketing: The Bigger Picture Marketing is a broad strategy that encompasses all activities […]
Mastering the Sales Pitch: Essential Tips for Marketing Success
In the marketing world, the ability to deliver a compelling sales pitch can make all the difference between winning new business and losing out to competitors. But what exactly is a sales pitch, and why do companies ask for them? A sales pitch is a structured presentation used to persuade potential clients to invest in […]
Unlocking the Power of Social Media for Digital Marketing: A Strategic Guide
In today’s digital age, social media has become an indispensable tool for businesses aiming to engage with their target audiences, build brand loyalty, and drive growth. As one of the South West’s leading digital marketing agencies, Bath Marketing Consultancy understands the critical role that social media platforms play in a well-rounded marketing strategy. But with […]
Ensure your marketing system involves relentless follow up.
Not following up is one of the biggest marketing sins you can commit. Here are some statistics which should scare the living daylights out of all of us!!! 48% of businesses never follow up with a prospect 25% of businesses make a second contact and stop 12% of businesses only make three contacts and stop […]
Direct Mail – some tips
Any mailings you consider will fall into two categories: The first is mailings to your existing customers. The second is mailings to potential new customers. If you do not currently do much direct mail – and you have a list of past customers, you should start by mailing these existing customers. Think of something you […]
E-retail continues to outperform even in the recession
Growth in online spending in 2008 represented a considerable outperformance of the increase in total retail and in 2009 it is forecast to grow by 13.3%, despite the overall retail market shrinking by £1.7bn. But with growth slowing, retailers must work harder to stand out. The AB shopping demographic offers retailers the most potential over […]
What Exactly is Marketing?
It’s a question I was asked just this morning—one that, despite the ubiquity of the term, often remains misunderstood. At its core, marketing is the strategic process of identifying and satisfying customer needs—at a profit. It’s not just about making noise. It’s about creating value: for your customers, your brand, and ultimately, your bottom line. […]