‘Clean’ Advertising?
We wrote an article on the 24th November about Waitrose and its teaming up with Shell. We have just come across another article describing a new advertising initiative by the food chain that may well interest you. The article describes how Waitrose’s new Clerkenwell store is to use a technique called ‘Clean Advertising,’ which involves […]
Key Elements of a Successful Marketing Plan
Marketing plays a crucial role in the success of any business, yet many companies struggle to define its place within their overall business strategy. While there are plenty of resources available to help construct a business plan, the real question is: how do you perceive marketing within your organisation? What time and budget allocation does […]
The Cost of Hiring a Marketer vs. Outsourcing to a Specialist
When considering how to manage your business’s marketing, one of the biggest questions is whether to hire an in-house marketing officer or outsource to a specialist agency. Let’s take a look at the potential salary of a marketing professional and why outsourcing could be a smarter financial decision. What Does an In-House Marketer Cost? Salaries […]
How well does your website score?
Search engine optimisation (SEO) is essential for improving your website’s visibility and ranking in search results. Google’s algorithm evaluates multiple factors to determine how well a website performs, but three core elements play a crucial role in SEO success. These elements provide insights into your website’s authority, relevance, and trustworthiness, helping you to refine your […]
The definitive explanation of marketing!
Hopefully, this will clear up any confusion … You’re a woman and you see a handsome man at a party. You go up to him and say, “I’m fantastic in bed.” That’s “Direct Marketing.” You’re at a party with a bunch of friends and see a handsome man. One of your friends goes up to […]
The commical explanation of marketing
The Marketing industry is full of buzzwords and jargon, so this is a simple way of remembering the different elements of marketing to hopefully, clear up any confusion. You’re a woman and you see a handsome man at a party. You go up to him and say, “I’m fantastic in bed.” That’s “Direct Marketing.” You’re […]
Waitrose to sell products at Shell petrol-station forecourts
Some good news for a Tuesday found online this morning: Oil giant Shell is to begin selling grocery products from retailer Waitrose at its UK forecourts. The trial will begin on 25 November and the offer will run across three forecourts in the West Midlands with the possible outcome of a larger number of Shell […]
BMW sign as 2012 Sponsor
Taken from an article on Marketing Week. Bayerische Motoren Werke AG, the German car maker will be the tier one automotive sponsor of theOlympic Games after agreeing a deal with the London Organising Committee of the Olympic Games and Paralympic Games (Locog). As part of the sponsorship, BMW will provide a fleet of 4,000 cars, […]
No single marketing effort works all the time for every business
Never a truer statement in marketing! BMC advises that companies rotate several marketing tactics and vary your approach. Your customers tune out after a while if you get repetitive. Not only that, YOU get can bored too. Marketing can be fun, so take advantage of the thousands of opportunities available for communicating your value to […]
Who Bath Marketing work with
After a very productive breakfast meeting at the Bath Business Club group (very early!) yesterday morning, I finally got around to putting into practice some of the things I preach about and have uploaded some client logos onto my website. With your website acting like a shop window for the world to see, I think […]