Website, Blog, News…..why all 3?
A great deal has been written about the merits of creating quality “inbound” links with regards to boosting a websites performance within search engines and I wanted to clarify how I position 3 possible activities within your marketing to facilitate this. We all know about websites, but what is a website for? In my opinion, […]
Talk about the benefits NOT the technique or features!
Bath Marketing Consultancy received a call recently from a lovely lady I have met at Networking asking my advice about a new venture she is looking to launch. One of the questions she posed was about “cold calling” or “tele marketing.” I have written an article previously on my top tips when making a cold call, but […]
Every (prospective) client is different
The subject of this post might sound obvious so why on earth did I pick this topic and what am I on about?! Well, I thought I would share with you my recent experiences in relation to the differences in personalities and ways of workings from new clients that I have come across and how to prepare […]
Marketing: Not Just a Quick Fix, But a Long-Term Commitment for Business Success
It’s not uncommon for business owners to view marketing as a quick fix—a reactive solution to a slow period or a sudden dip in sales. Often, it’s seen as a “distressed” purchase, something you turn to when you’re feeling the pressure. However, marketing is far from a one-off remedy. It is, in fact, a long-term […]
Twitter Facts for Internet Marketers
I recently came across a very interesting article by By Anna Johnson about Twitter based on Twitter’s recent 2010 developer conference, Chirp, the company’s co-founders Evan Williams and Biz Stone revealed some intriguing statistics about the company. Here are some facts and figures of interest to Internet marketers: Twitter has 105,779,710 (just under 106 million) users […]
My tips on how to make the dreaded cold call
Like many areas of business, to be successful a great deal is to do with planning. Have you done your homework? Do you know the prospects’ name, job title, role within the organisation, areas of responsibility, business sector, email address and correct phone number – direct line is a bonus? In that case, you are […]
What are links?
(If you are reading this from my Twitter post, well done, this is what link building is all about!) Basically, a link is a word, phrase or image that people can click on in order to be taken to your website. The more genuine links you have coming into your site, the better, especially if […]
Why outsource?
When you stop and think about just how much is involved with marketing, you may stop and ask yourself how can you possibly do it all yourself. The answer is that you can’t. Not on your own and especially if you want to cover all your other responsibilities. This is where outsourcing comes in. While […]
Your radio advertising check list
From my Twitter post today. The 5 “i’s” that make up a successful radio campaign are: Involvement – will it draw in listeners? Identity – will listeners know who the ad is about? Impression – will listeners get the right impression of the brand? Information – will the listener understand what the ad is saying? […]
Don’t ignore ‘old’ media
I think it is pretty evident that new media (digital) gets all the credit in marketing these days; after all, there is something very sexy about having a great website, having your own blog and being on top of social media. However, don’t forget the power of the old guard (traditional) such as newspapers, trade […]