The Power of Quality Inbound Links for SEO Success
If you’re looking to improve your website’s search engine rankings, increase traffic, and enhance online visibility, inbound links (also known as backlinks) should be a key part of your SEO strategy. But what exactly are inbound links, and why do they matter so much? In this blog, we’ll break down what inbound links are, where […]
Create Content for SEO
Having quality content is a fundamental requirement for all websites if you want them to perform organically within search engines. There are probably 3 main considerations when looking at the wording you use that will influence SEO-driven content: 1) You must be as prolific as possible in your content creation. 2) You must balance the […]
Long-term authority is the name of the game!
Once launched, a new website is unlikely to see much SEO traffic to start with, so Bath Marketing Consultancy’s suggestion is to focus on making long-term plans to get your website onto the radars that you want to be on. I have identified the need for your website to build “trust” and to ensure that […]
Rethink your SEO goals until your site is trusted
In order for your website to be successful as a marketing tool it needs to attract traffic.This traffic usually arrives from one of three sources, namely – 1 – by typing your address directly into the browser 2 – from a link on another site another 3 – via a search engine The latter is […]
Why hide things? Be transparent!
The reason for this post is to share some experiences which have helped cement client relationships for me in the hope that it will reassure you that there is nothing wrong with being transparent in the way you work. For nearly 20 years I have been working in the advertising and marketing industry and in […]
2011 – 20 point plan for your marketing
What can be better for a small business than looking at a full diary; a diary that has lots of potential new clients booked in?! In my opinion, getting a meeting with someone new is a great achievement and essential to business growth as, without these sorts of meetings, your business is likely to really […]
Overcoming the dreaded answerphone
How many times do you pluck up the courage to make a sales call either as a cold call or as a follow up and you are met with the answerphone?? It is definitely one of my pet hates as there is no industry standard procedure with regards to what to do and how to […]
The Christmas period and how it impacts on the Small Business
After one of the most hectic ends to one month/start to another I have ever experienced on both the professional and personal front with some large projects coming to fruition, a number of new client wins and a new baby, I am back on the blog trail and have decided to write about………this time of […]
Social media – a case study
What do you do when one of those notification emails arrives in your in box letting you know that another person/business is “following you” or that someone has left a comment on your blog? Do you simply delete it feelign quite smug that someone else has noticed your business, do you make a note to […]
Marketing. A cost or an investment?
With pretty much any marketing activity that is undertaken, it is likely that there is some sort of cost to the organisation either as a physical cost or as time spent. Either way, you must feel confident that everyone within your organisation is committed to the long term and perceives what you are doing as […]