Bath Marketing Consultancy’s clients do pretty well at SEO too!
Technology means you CAN take time off.
I cannot tell you all how much better I have felt this week while away from my business than last time I took a week off back in October 2010. After that week, I wrote a post about the merits of working while officially off which provoked a number of comments as I found myself working […]
What is the best form of marketing for my business?
This question has raised its head a number of times recently as we are entering a time where seasonal fluctuations for some businesses can mean a downturn in business, but, in all honesty, it is very tricky to answer this one. As we all know, each business is different and therefore is likely to require […]
Search Engine Optimisation – what not to do.
Following on from my previous article about what to do for SEO, please find Bath Marketing Consultancy’s list of don’ts – 1. Avoid cloaking – Cloaking is when you give your visitors one page and then give search engines another page. Google and its friends want to see and index what your visitors see. Getting […]
Search Engine Optimisation: What It Is and 8 Practical Ways to Improve Yours
Search Engine Optimisation (SEO) is the process of improving your website so that it ranks higher in search engine results for relevant keywords and phrases. When done effectively, SEO helps your business become more visible online, attract more visitors, and convert traffic into leads or sales. At Bath Marketing Consultancy, we believe SEO should be […]
Effective marketing comes after market research
How many of us in business actually research our market before jumping straight in and starting a new business or embarking on a marketing drive? I would guess that most businesses have the idea first and then go straight to market without even asking anyone (especially their target market) whether their idea is a good […]
AIDA – explain it please.
I am pretty sure you have all heard of AIDA – the 4 key areas of advertising – but do you know exactly what they stand for and how to encompass them into your advertising strategy? A – Capture the customer’s attention and make him AWARE of the product/service you are offering I – Make […]
Keep Sight of the Bigger Picture in SEO
For many businesses, achieving a top 5 or top 10 ranking on Google for competitive search terms can be incredibly lucrative. In fact, some organisations focus solely on this as their primary marketing initiative—helping websites secure high-ranking positions for valuable keywords. However, for most businesses, the effort required to reach and maintain these rankings is […]
Link exchanging, yes or no?
What is Link Building? Link building is the process of acquiring hyperlinks from other websites to your own. These links act as signals of trust and authority, helping search engines determine the credibility and relevance of your website. In Google’s ranking algorithm, high-quality backlinks are a crucial factor, as they indicate that your content is […]
Social Media for SEO
Social media was not originally a part of SEO, but that is changing. Google is now sending out its bots to crawl for “tweets” and “posts” and also developing other ways to determine whether a site is strong in social media and then using this information as a factor in determining the overall quality of the […]