SEO is not just a box ticked
When it comes to getting the best from your website, a lot of emphasis should be placed on how it performs in search and, just as you’d expect to scope out a website design and development project, so too must you scope out a search engine optimization effort. In Bath Marketing Consultancy’s opinion, SEO shouldn’t […]
It’s noisy out there!
To be blunt, it is noisy out there in the market you operate in. If you are in charge of a business or its marketing, collect what you receive in the post or via email in a month and see how much stuff you receive. Some of the larger companies I have worked with conducted […]
Pretty pictures vs making marketing work
Some might see this topic as controversial, but my aim is to show that having a beautiful logo, a “creative” advertisement and/or a pretty website is not necessarily going to mean a fast track to early retirement! I have spent my career “debating” the importance of creativity with numerous creative directors and, as yet, opinions […]
Understanding Seasonal Fluctuations in Business
Many businesses experience seasonal fluctuations, where demand rises and falls at different times of the year. If your business encounters quiet periods, you’re not alone—this is a common challenge across industries. However, smart businesses use these fluctuations to their advantage by preparing in advance and maintaining a consistent marketing strategy. What Are Seasonal Fluctuations? Seasonal […]
Marketing and the importance of planning and research
Of all the functional areas of a business, marketing can well be the most pervasive and dynamic activity. In my opinion, marketing should lead all other functions as it is in the information culled and the analysis undertaken by the marketing company (or marketing department) where the decisions and planning can be made. For example, […]
What makes up a brand?
Bath Marketing Consultancy has been asked a number of questions recently about the word “brand.” These questions usually relate to whether a logo is a brand or whether a brand is more than that and if so, what? Therefore, below is my take on what makes up a brand and, if you invest time, money and […]
Managing business growth. What do you do?
I thought that this subject was one that could well strike a chord with a lot of my readers and clients as a high percentage of them have been going for 18 months or so now and are experiencing what I have been experiencing for quite some time now – success and growth. Growth and […]
Need marketing expertise, why not invest in yourself….and your business?
I have always found that winning new business is something that is actually quite complicated as it can come as a result of so many different marketing activities and initiatives and these initiatives are actually quite hard to locate as to which one worked. However, one thing to consider is that it is highly unlikely […]
Direct Mail vs. Direct Marketing: What’s the Difference?
In today’s fast-moving digital world, businesses use a variety of strategies to reach their target audiences. Two terms that are often confused are Direct Mail and Direct Marketing. While they are related, they are not the same. Understanding the difference and how they work together can help you create effective campaigns that drive real results. […]
The Marketing Agency Pitch Process: Weighing Up the Pros and Cons
When a business is looking for a marketing agency to work with, one of the most common approaches is to invite agencies to pitch for the project. A pitch is essentially a competitive presentation where agencies showcase their strategic thinking, creative ideas, and expertise in response to a business challenge. While the pitch process can […]