How Much Marketing Consultancy Do I Need?
In today’s competitive landscape, businesses of all sizes recognise the importance of marketing—but knowing how much external support you need can be a challenge. Should you hire a marketing consultant, rely on in-house staff, or attempt to manage everything yourself? This article explores the role of a marketing consultancy, the benefits of working with one, […]
The Hardest Marketing: What’s the Most Challenging Platform to Use?
At Bath Marketing Consultancy, we often get asked, “What is the hardest marketing platform to use?” Recently, a prospect told me they struggled with social media and wanted to know if it was easy to use. The truth is, social media can be challenging, but that doesn’t mean it isn’t valuable. While it’s not a […]
2012 – what marketing are you planning?
Well, 2012 is now here and for most of us in business, it is back to work; back to the daily routine, back to the grindstone; back to the corporate treadmill. However, don’t feel down or gloomy about being back at work or the year that lies ahead as a new year is actually a perfect opportunity […]
What a 2011- thanks to all
Well, that is pretty much it for this year for Bath Marketing Consultancy. Work is far from over for us, but I hope that the posts I have written in 2011 have helped you with the way you not only look at marketing, but the tactics and initiatives you employed this year. With regards to my […]
Get your marketing ready for 2012
The countdown to the end of 2011 has picked up speed and Bath Marketing Consultancy feels that there has never been a better time to put together your marketing plan for 2012 than now. So……what did you learn from 2011? Where did your new business come from? What was the most successful marketing initiative you ran? All of these […]
Leaky bucket?!
Sometimes a business can be represented by a leaky bucket where there is water going in (new business) as well as water going out through the hole (clients leaving). Your objective is to keep the bucket full of water and to make it overflow if possible. However, every business has a hole in their bucket and it […]
2011- how has it been for you?
With only a few working weeks left in 2011, Bath Marketing Consultancy does not know what sort of year you have had, but we are very much looking forward to the Christmas break. In all honesty, it is the “break” part of Christmas we are looking forward to as much as Christmas itself as 2011 […]
Design and corporate identity
Whenever you start thinking about corporate material, the question of design will rear its head. i.e do we use a new style; do we buy in someone to help, what style do we use etc. The next step usually is to review your corporate identity. Yes, design undoubtedly has a vital role in the presentation […]
Client reviews = good for marketing
In today’s digital landscape, client reviews and testimonials have become pivotal in shaping consumer behavior. They not only bolster your brand’s credibility but also influence potential customers’ purchasing decisions. Integrating authentic client feedback into your marketing strategy can significantly enhance trust and drive business growth. The Impact of Reviews on Consumer Decisions Recent studies underscore […]
Running a Seminar as part of marketing?
The decision to run a seminar should not be taken lightly. It is very likely that you know your subject matter inside out and could pull together a presentation very quickly, but a seminar is a tool that is used to enhance your reputation so care, attention and in particular, preparation should be taken. There […]