Some people shouldn’t be in business
This post is not a moan or a whinge and, as I am posting information that is in the public domain and has been sanctioned in a Court of Law, the post is not libelous. What it is is a post dedicated to those people in business who may well have experienced something similar to […]
Keeping Clients Close: The Power of Cross-Selling in Marketing
It’s a competitive marketplace, and even established businesses can’t afford to become complacent when it comes to client retention. During a recent discussion on Live Radio, Bath Marketing Consultancy highlighted a striking statistic: at any given time, 40% of a company’s client base is being actively targeted by competitors. This figure reinforces a key marketing […]
3 years old and still learning
The vast majority of the posts Bath Marketing Consultancy writes contain marketing tips, advice and help on how to achieve the best results from certain marketing initiatives. But before I go down that route, I think every now and again it does a business good to stop, take stock and reflect on things. With this […]
Rugby and Tweeting; an interesting mix!
Last weekend I had a weekend pass for my belated 40th birthday present from my wife and children which took the form of tickets for both days of Twickenham World 7s Rugby. As an ex player and an avid rugby fan, I was very much looking forward to the weekend and, combine this with spending 3 nights […]
Social Media – do it now!
Following on from Bath Marketing Consultancy’s last post on social media and effective SEO, I thought it would be helpful to elaborate on certain key points to try and demonstrate how effective these 2 initiatives can be for an organisation, especially those who operate as small to medium businesses. One area I think is key […]
Social Media and effective SEO
For the first time in ages (2012), I finally took myself out of the office yesterday and attended a workshop in Ilminster entitled “Master class for business: Social Media & Effective SEO.” Despite the weather conditions and the early drive, Bath Marketing Consultancy, along with 139 other people, arrived ready to spend the day soaking […]
Why Rebranding is More Than Just a New Logo
“I want to rebrand my business.” This is a statement I hear a lot from companies reaching out to Bath Marketing Consultancy. My first response is always: “Why do you want to rebrand?” More often than not, the answers are: “It’s about time.” “I want a new logo.” “I’m bored of the way my company […]
Bath Marketing Consultancy; the future is bright….and challenging.
In this Blog, Bath Marketing Consultancy has written over 200 marketing related articles. The vast majority of which are dedicated to providing marketing advice and help to the small to medium business. We have also shared our experiences, posted work we have done (and some rather dodgy video interviews of myself!) and given our professional […]
Marketing, marketing, marketing……
..when does it ever end?” Was a question I was asked recently. The person I was with ran a niche, online retail business dealing with a specific type of beach clothing and he was exhausted at the amount of marketing initiatives he had to learn and then juggle to get his business where he wanted. […]
What is a marketing plan?
Put simply, a marketing plan provides direction for your marketing activities and I feel that having one can make the difference between business success and failure. Marketing plans need not be long or cost a lot to put together and should detail what you want to accomplish with your marketing strategy and will therefore help […]