Time your sales call
Making a direct sales call to a prospect is still something that may well play a major part in the way you facilitate sales and as such you want to catch your prospect at their desk, in a receptive mood, and without a secretary or voicemail barriers. To do this it is likely that before […]
Sales and marketing – you CAN do it!
I’ve written a number of posts associated with sales and marketing, but Bath Marketing Consultancy has had a number of meetings recently with clients and prospects who have indicated that boosting sales is their key requirement and I think it is important that we examine how the 2 initiatives interact. Sales is defined by Wikipedia as […]
Internet Marketing – 3 eras.
Do you have a website? Of course you do; you couldn’t resist it eh?!!! After all everybody has a website these days so you had to have one too. How did you go about finding someone to help you? Yellow Pages? Google? Find a friend? Either way, one of the main problems with a lot […]
How valuable are your clients?
Every business needs clients and the income they bring in order to not only sustain business, but to grow. But………….each client has a different value and how do you determine this “value?” Firstly, you need to do a realistic assessment of the monetary value of the client to your organisation. Secondly, conduct a review of […]
Public Relations for Purpose
Over the last few months a number of clients have asked me about PR and whether it is an area to explore as part of the marketing mix. Yes, I replied, but are we both clear on exactly what PR is?! Although not a core service offered by Bath Marketing Consultancy, PR can prove very […]
The Company Brochure
Yes, of course you need some sort of “company brochure.” It will frequently be requested by outsiders and often be left behind by you or your staff as a calling card. Your own staff, any new recruits as well as potential staff will all expect you to have a brochure of some sort, but I feel it […]
Advertising on a Limited Budget: How to Maximise Your Marketing Spend
For many businesses, particularly those in service industries with limited marketing budgets, advertising can be a tricky balancing act. If your marketing budget is tight, as it often is for SMEs and local service businesses, you need to ensure that every pound spent gives you the maximum return on investment. Understanding Your Options: Traditional vs. […]
Preparation
How do you set about getting “leads?” How do you qualify them? How do you quantify them? There is an equation that can help you in the decision process – Q x 2 – Qualify = ensure that they are in the target group to buy from you; Quantify = has their organisation the budget? […]
Sell the benefit NOT the features or techniques
When dealing with prospects, there is often an overwhelming temptation to talk about what interests you, i.e the features of what you are “selling” or the mechanics, rather than the benefits that should accrue to the prospect as a result of working with you. As a professional, features will interest you. As a potential buyer, […]
The Power of Testing in Marketing: Why You Shouldn’t Be Afraid to Experiment
Marketing is not a one-size-fits-all discipline. Every business has unique goals, target audiences, and industry landscapes, meaning that what works for one company may not be effective for another. That’s why testing new initiatives is crucial. It allows businesses to measure impact and effectiveness before making a full-scale commitment. Yet, many companies hesitate to trial […]