Local listings do help marketing
As the struggle to get your business noticed continues, have you thought about local listings? Basically, if your business has a physical presence, you must get it listed in all the major local directories. Quality directories are still important. Google just changed the name AGAIN. The new name is “Google My Business”. (Old names were […]
Internet facts for marketing
According to a recent Nielsen consumer survey: 86.3% of people indicated the Internet is now vital to their lifestyle 74% of people determine who to do business with locally using online computerised search engines such as Google and Yahoo 50% use Internet yellow pages to find new and existing products and services 65% still use […]
Professional services advertising, some more tips
Beyond the anticipated awareness and image building benefits that good advertising campaigns can achieve, the majority of the clients we work with simply want to know if advertising can generate leads! Well, in a word, yes it can. But given the limited numbers of companies who buy in the professional services arena and the probable […]
WordPress. Should it be used as a website?
WordPress is a great platform for creating your blog, but should you create your entire website using WordPress? Bath Marketing Consultancy has created both blogs and entire sites on WordPress before and we’ve learned that there are some good reasons to use WordPress to create your website, and some good reasons not to. So………..here’s our […]
Work with the media to help your marketing
The media can and do play a major part in marketing, but media Relations should go beyond submitting the standard press release to your local paper. The media exist to inform the public of news, events, business opportunities etc so it is their duty to be kept informed of what is happening out there in […]
Treat your company as a brand – research it and define it.
Hands up who knows what a brand is? Well, there are lots of so-called definitions, but the CIM defines a brand as having the following criteria – Clarity of perception You must have to stand for something – a USP with which your company is associated and which make up your property. Your USP must […]
Outsourcing Sales and Marketing: Weighing the Pros and Cons
In 2025, businesses are under constant pressure and a number of businesses – particularly SMEs – are constantly seeking ways to increase efficiency, boost revenue, and maintain a competitive edge. One increasingly popular route is outsourcing sales and marketing activities to an external agency or professional partner. Handled correctly, outsourcing can offer significant advantages, but […]
Your marketing in 2013, good or bad?
So, how was 2013 for your business? What marketing activity did you undertake? What worked and what didn’t? Did you try anything new? For Bath Marketing Consultancy 2013 has been a year of sustained growth as we’ve seen demand for more strategic marketing increase. By this I mean that the clients we work have been […]
Focus on what marketing you use and when you use it
This might sound like an obvious things to say, but the key word here is “focus.” i.e Focus on the message of your marketing and focus on the timing of its delivery. With regards to the actual message, are you sending out the right message to the right people? Is your marketing message consistent and/or […]
You can only initially sell a meeting
No matter what sort of sales and marketing strategy you implement, it is highly unlikely that any of the activities will result in a direct sell. In fact, making a sale shouldn’t actually be your objective. In my experiences, it just doesn’t work like that in professional services. The aim of your marketing activity i.e […]