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Ann Summers hijacks online BA strike interest

A cracking bit of intuitive, online marketing took place yesterday that I thought you would be interested to know.

Basically, Ann Summers, the adult retail shop selling lingerie and sex toys etc………(so I am told!)…….. took advantage of the publicity surrounding the proposed BA strike with a sponsored link on Google featuring a gag about the mile high club.
iCrossing, Ann Summers’ digital marketing agency, bid on BA strike-related keywords so that when users searched, it read: “The planes may be grounded but you can still join the mile high club!” A link through to Ann Summers Online is also provided.
Very clever if you ask me!
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Paul Tagent

A digital marketing, UX and organic SEO specialist with over three decades of marketing experience, Paul has helped launched brands like Cineworld and 118 118 to the UK and has worked with technology, leisure, FMCG and Public Sector clients.
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