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# Bath Marketing Consultancy - Bath, Bristol, Somerset United Kingdom (UK)

Bath Marketing Consultancy

## Sitemaps

- [XML Sitemap](https://bathmarketingconsultancy.co.uk/sitemap.xml): Contains all public & indexable URLs for this website.

## Posts

- [Indexing Issues: Why Your Website Doesn’t Appear Organically on Google](https://bathmarketingconsultancy.co.uk/indexing-issues-why-your-site-isnt-on-google/) - Indexing issues can prevent your website from appearing on Google. Learn the causes, how to diagnose indexing problems, and how to fix them effectively.
- [What Are Website Development Services and Why Does Your Business Need Them?](https://bathmarketingconsultancy.co.uk/website-development-services/) - Discover what Website Development Services include, how they improve SEO, user experience and business growth, and why investing in a professional website is essential for long-term success.
- [The Best Social Media Marketing Strategies for Modern Businesses](https://bathmarketingconsultancy.co.uk/social-media-marketing-strategies/) - Discover proven Social Media Marketing Strategies to increase brand awareness, engage customers, generate leads, and grow your business. Learn expert tips from Bath Marketing Consultancy.
- [Social Media: The Modern Form of Online Networking](https://bathmarketingconsultancy.co.uk/social-media-online-networking/) - Boost your brand with expert social media marketing & online networking services from Bath Marketing Consultancy. Based in Bath and Bristol, we create tailored strategies to grow your online presence. Contact us today!
- [How Do AI Consulting Services Help Improve Business Operations and What Is the Average Cost of AI Consulting Services?](https://bathmarketingconsultancy.co.uk/ai-consulting-services-business-operations-cost/) - Discover how AI consulting services improve business operations through automation, analytics, customer experience, and workflow optimization. Learn the average cost, benefits, and ROI of AI consulting for businesses.
- [How SEO Consulting Improves Visibility in AI-Powered Search Engines](https://bathmarketingconsultancy.co.uk/seo-consulting-ai-powered-search-engines/) - Learn how SEO consulting helps businesses improve visibility in AI-powered search engines through content strategy, technical SEO, user intent optimisation, and AI search readiness.
- [Marketing Sponsorship: Types, Benefits & Strategies for Business Growth](https://bathmarketingconsultancy.co.uk/marketing-sponsorship-types/) - Discover marketing sponsorship types, benefits, and strategies. Learn how sponsorship marketing helps brands grow visibility, engagement, and ROI.
- [Marketing and Sales: How to Align Them for Better Results](https://bathmarketingconsultancy.co.uk/marketing-and-sales-strategic-marketing-growth/) - Learn how marketing and sales work together to drive growth. Discover strategic marketing techniques to generate leads, improve conversions, and maximise ROI.
- [Why Professional Website Design in Bath Matters for Local Businesses](https://bathmarketingconsultancy.co.uk/professional-website-design-bath/) - Discover why professional Website Design Bath helps local businesses improve visibility, build trust, and generate more leads with a high-performing website
- [AI SEO: How Artificial Intelligence Is Transforming Search Engine Optimisation](https://bathmarketingconsultancy.co.uk/ai-seo-artificial-intelligence-search-engine-optimisation/) - Discover how AI SEO is transforming search engine optimisation through smarter data insights, automation, and improved rankings for business growth.
- [Restaurant Marketing Agency UK: Top 10 Service Providers](https://bathmarketingconsultancy.co.uk/restaurant-marketing-agency/) - Explore the top 10 restaurant marketing agency in the UK. From SEO & social media to reputation management, discover the best partners to grow your restaurant.
- [Top SEO Agencies for Education Businesses and Institutions in the UK](https://bathmarketingconsultancy.co.uk/top-seo-agencies-bath-for-education/) - Discover the Top SEO Agencies Bath for education, UK. Learn how Bath Marketing Consultancy helps education businesses boost enrolments with tailored SEO strategies.
- [The Best Gym Marketing Agencies in the UK](https://bathmarketingconsultancy.co.uk/gym-marketing-agencies/) - Discover the best gym marketing agencies in the UK. From SEO & PPC to PR and influencer campaigns, explore how Bath Marketing Consultancy & others help fitness businesses attract and retain members.
- [What Is Generative Engine Optimisation (GEO) and Why Does It Matter?](https://bathmarketingconsultancy.co.uk/what-is-generative-engine-optimisation-geo-and-why-does-it-matter/) - Learn what is Generative Engine Optimisation? and how it helps you get your brand in front of users on ChatGPT, Gemini, and more. Understand the key tactics to adapt your content strategy for generative AI.
- [Marketing Plan: Key Elements to Consider for Sustainable Business Growth](https://bathmarketingconsultancy.co.uk/marketing-plan-guide/) - Discover the key elements of a successful marketing plan and how to build one that drives sustainable growth for businesses in Bath, Bristol & Somerset, United Kingdom (UK).
- [Business Blogging Strategy: Why Blogging Still Matters for Growth](https://bathmarketingconsultancy.co.uk/business-blogging-strategy/) - Discover why business blogging still matters, how it supports SEO and growth, and whether blogging is right for your business today.
- [Business Strategy: How Marketing Consultancy Transforms Business Growth](https://bathmarketingconsultancy.co.uk/business-strategy-marketing-consultancy/) - Discover how expert marketing consultancy strengthens business strategy, improves growth planning, and helps businesses achieve long-term success.
- [How to Choose the Best Website Development Agency in the UK](https://bathmarketingconsultancy.co.uk/how-to-choose-the-best-website-development-agency-in-the-uk/) - Looking for a top Website Development Agency in the UK? Discover expert tips on evaluating portfolios, technical skills, SEO expertise, and post-launch support to choose the best agency for your business.
- [Why Google Keyword Research Planner Is Essential for Smarter SEO & PPC Campaigns](https://bathmarketingconsultancy.co.uk/why-google-keyword-research-planner-for-seo-ppc/) - Discover how Google Keyword Research Planner improves SEO and PPC performance by identifying high-value keywords that drive traffic and conversions.
- [Paid SEO vs Organic SEO: What’s the Difference?](https://bathmarketingconsultancy.co.uk/paid-seo-vs-organic-seo/) - Learn the difference between paid SEO and organic SEO. Discover how paid SEO delivers fast visibility and when to use it effectively.
- [How Social Media Boosts SEO in Bath](https://bathmarketingconsultancy.co.uk/social-media-seo-bath/) - Looking for effective SEO Bath & South West? See how social media enhances Bath SEO strategies to grow visibility and leads.
- [The Guide to Choosing the Best Internet Marketing Company](https://bathmarketingconsultancy.co.uk/the-best-internet-marketing-company/) - Bath Marketing Consultancy is a top-rated internet marketing company in the UK. We drive traffic, generate leads, and increase sales with bespoke SEO, PPC & social media strategies. Get your free proposal today.
- [Unleashing the Power of Marketing Consultancy: How It Can Transform Your Business](https://bathmarketingconsultancy.co.uk/what-is-a-marketing-consultancy-and-how-it-can-transform-your-business/) - What is a Marketing Consultancy and how marketing consultancy empowers businesses to refine strategy, reach the right audience, and accelerate sustainable growth.
- [2026 Marketing Challenges Every Small Business Owner Should Prepare For](https://bathmarketingconsultancy.co.uk/the-marketing-challenge-for-the-small-business-owner/) - Discover the top marketing challenges small business owners will face in 2026 — from rising ad costs and AI disruption to data privacy and content overload — and learn practical strategies to stay competitive and grow.
- [Spreading the word.](https://bathmarketingconsultancy.co.uk/spreading-the-word/) - There are numerous ways that you can get your message out to potential customers, but the main ones are advertising & PR. I know that online is a huge area, but, in this instance I am grouping advertising together as advertising encompasses TV, radio, magazines, local press, billboards, leaflets, Blogs, podcasts, social media, public speaking,
- [The Ultimate Guide to Social Media Marketing in 2025](https://bathmarketingconsultancy.co.uk/guide-to-social-media-marketing/) - Discover a comprehensive guide to social media marketing for 2025. Learn strategic tips, platform insights, and best practices to grow your brand in Bath, Bristol & beyond.
- [Why Marketing in a Recession Shouldn’t Be the First Tap You Turn Off](https://bathmarketingconsultancy.co.uk/marketing-in-a-recession/) - Expert guide to marketing in a recession. Discover how to optimize your budget, pivot your messaging, & use cost-effective digital strategies to outperform your competitors.
- [Ranking high on major search engines](https://bathmarketingconsultancy.co.uk/social-media-optimization/) - Ranking high on major search engines such as Google, Yahoo, or Bing is not a paid endeavour, but rather a combination of factors, including: How long your Web site has existed. How much traffic your site has. How relevant your content is to the term being searched. How many relevant links you have, inbound or
- [Marketing. A cost or an investment?](https://bathmarketingconsultancy.co.uk/marketing-a-cost-or-an-investment/) - With pretty much any marketing activity that is undertaken, it is likely that there is some sort of cost to the organisation either as a physical cost or as time spent. Either way, you must feel confident that everyone within your organisation is committed to the long term and perceives what you are doing as
- [The Power of Reciprocal Links for SEO: Boosting Your Website's Visibility](https://bathmarketingconsultancy.co.uk/the-power-of-reciprocal-links-for-seo-boosting-your-websites-visibility/) - Boost your website’s visibility with reciprocal links making strategies from Bath Marketing Consultancy. Discover expert SEO tips to enhance your online presence and drive traffic.
- [How to Make Your Digital Marketing More Effective](https://bathmarketingconsultancy.co.uk/how-do-i-make-my-digital-marketing-effective/) - Struggling with marketing ROI? Learn expert digital strategies to make your campaigns effective. Discover key steps for planning, execution, and measuring success to boost conversions.
- [What is digital marketing?](https://bathmarketingconsultancy.co.uk/what-is-digital-marketing/) - Discover what is digital marketing with Bath Marketing Consultancy. Expert online marketing, SEO, and social media strategies for businesses in Bath, Bristol, and beyond. Contact us today!
- [How to Drive More Website Traffic: BMC’s Guide to Digital Marketing That Works](https://bathmarketingconsultancy.co.uk/how-do-i-drive-traffic-to-my-website/) - Learn proven strategies to drive website traffic: SEO, blogging, social media, guest posting & more. Bath Marketing Consultancy shows you how to attract the right visitors the right way.
- [What are the facts about digital marketing](https://bathmarketingconsultancy.co.uk/what-are-the-facts-about-digital-marketing/) - Discover expert digital marketing services with Bath Marketing Consultancy. Boost your online presence with SEO, PPC, and social media strategies tailored for businesses in Bath and Bristol.
- [The best way to use social media for business](https://bathmarketingconsultancy.co.uk/the-best-way-to-use-social-media-for-business/) - Discover the best social media strategies for business growth with Bath Marketing Consultancy. Expert marketing solutions in Bath & Bristol to boost your brand. Call 01225 436426.
- [How to Handle Rejection When Cold Calling: A Comprehensive Guide](https://bathmarketingconsultancy.co.uk/how-to-cope-with-rejection/) - Learn effective strategies to cope with rejection and build resilience in business with Bath Marketing Consultancy. Discover expert tips to overcome setbacks and thrive.
- [Why Trust Matters for SEO and How to Earn It](https://bathmarketingconsultancy.co.uk/focus-on-building-trust-to-increase-your-rankings/) - Elevate your Website Rankings with proven link building strategies from Bath Marketing Consultancy. Our SEO experts in Bath and Bristol help increase your website rankings and drive traffic. Contact us today!
- [The Power of Video for SEO and Digital Marketing](https://bathmarketingconsultancy.co.uk/videos-for-even-better-seo/) - Discover how video SEO boost engagement, rankings & conversions. Learn optimisation tips, platform pros/cons, and strategies with Bath Marketing Consultancy in Bath & Bristol.
- [Unlock Your Business Potential with Expert Marketing Consultancy Services](https://bathmarketingconsultancy.co.uk/expert-marketing-consultancy-services/) - Discover expert marketing consultancy services in Bath and Bristol. Bath Marketing Consultancy offers tailored strategies, SEO, and branding to drive business growth. Contact us today!
- [What is Article Marketing? A Guide to SEO, Credibility & Link Building](https://bathmarketingconsultancy.co.uk/article-marketing/) - Boost your brand with expert article marketing services from Bath Marketing Consultancy. High-quality, SEO-optimized content creation for businesses in Bath, Bristol, and beyond. Contact us today!
- [Demystifying Marketing Jargon: A Glossary of Essential Search Engine Terms](https://bathmarketingconsultancy.co.uk/search-engine-glossary-of-terms/) - Explore our comprehensive Search Engine Glossary of Terms at Bath Marketing Consultancy. Understand SEO and digital marketing terminology with expert definitions. Serving Bath, Bristol, and beyond. Learn more now!
- [People do open email marketing](https://bathmarketingconsultancy.co.uk/people-do-open-email-marketing/) - Struggling with low email open rates? Discover proven strategies to craft subject lines that get clicks, and build a engaged subscriber list that can't wait to open your emails.
- [What is Sponsorship in Marketing?](https://bathmarketingconsultancy.co.uk/what-is-sponsorship-in-marketing/) - Sponsorship in Marketing: Building Brand Awareness & Supporting Growth Sponsorship is a powerful marketing tool that allows businesses to increase brand visibility, engage with target audiences, and create positive associations with their brand. Whether sponsoring a sports team, industry event, or charitable initiative, sponsorship provides businesses with an opportunity to integrate their brand into key
- [The Pros and Cons of Networking Events: A Balanced Perspective](https://bathmarketingconsultancy.co.uk/business-networking/) - Unlock new opportunities in Bath. Discover expert tips for professional networking, find local events, and learn strategies to build professional relationships.
- [3 years old and still learning](https://bathmarketingconsultancy.co.uk/3-years-old-and-still-learning/) - The vast majority of the posts Bath Marketing Consultancy writes contain marketing tips, advice and help on how to achieve the best results from certain marketing initiatives. But before I go down that route, I think every now and again it does a business good to stop, take stock and reflect on things. With this
- [Marketing Tips for SMEs: Simple, Low-Cost Strategies That Work](https://bathmarketingconsultancy.co.uk/sme-marketing-tips/) - Marketing for small and medium-sized enterprises (SMEs) is often a balancing act between budget constraints and the need to generate real, measurable results. Unlike big businesses that can afford large-scale brand awareness campaigns, SMEs need marketing strategies that drive sales now, not just in the future. The good news? Effective marketing doesn’t have to be
- [How do I develop a small business marketing plan?](https://bathmarketingconsultancy.co.uk/how-do-i-develop-a-small-business-marketing-plan/) - When developing a marketing plan, there are roughly 4 core tasks to consider: 1. Develop a very clear and focused insight into why a potential customer would use your business. More specifically, figure out the core need that your product or service will meet. Is it to help your customers get through the day more
- [Test Pay per Click (PPC) Advertising on Google!](https://bathmarketingconsultancy.co.uk/test-pay-per-click-ppc-advertising-on-google/) - Become an expert at Internet Marketing; use Pay per Click Advertising. Google has upwards of 95% of the market and running ‘Pay per Click’ is the most powerful breakthrough in Marketing this century – yet very few businesses and business owners truly understand its power in the marketing process. PPC allows you to reach people
- [Why Isn’t My Website Showing on Google?](https://bathmarketingconsultancy.co.uk/why-doesnt-my-site-appear-on-google/) - For many businesses, having a website is just the beginning. The real challenge is getting that website to appear in Google’s search results when potential customers are looking for your products or services. If your website isn’t showing up—or isn’t ranking as highly as you’d like—there’s a reason for it. Search Engine Optimisation (SEO) is
- [How well does your website score?](https://bathmarketingconsultancy.co.uk/how-well-does-your-website-score/) - Search engine optimisation (SEO) is essential for improving your website’s visibility and ranking in search results. Google’s algorithm evaluates multiple factors to determine how well a website performs, but three core elements play a crucial role in SEO success. These elements provide insights into your website’s authority, relevance, and trustworthiness, helping you to refine your
- [Black Hat SEO](https://bathmarketingconsultancy.co.uk/black-hat-seo/) - A malicious SEO poisoning attack, also known as a Blackhat SEO attack, occurs when hackers manipulate search engine results to make their links appear higher than legitimate results. As a user searches for related terms, the infected links appear near the top of the search results, generating a greater number of clicks to malicious Web
- [Keep Sight of the Bigger Picture in SEO](https://bathmarketingconsultancy.co.uk/keep-sight-of-the-bigger-picture-in-seo/) - For many businesses, achieving a top 5 or top 10 ranking on Google for competitive search terms can be incredibly lucrative. In fact, some organisations focus solely on this as their primary marketing initiative—helping websites secure high-ranking positions for valuable keywords. However, for most businesses, the effort required to reach and maintain these rankings is
- [Search Engine Optimisation: What It Is and 8 Practical Ways to Improve Yours](https://bathmarketingconsultancy.co.uk/search-engine-optimization-what-you-do/) - Search Engine Optimisation (SEO) is the process of improving your website so that it ranks higher in search engine results for relevant keywords and phrases. When done effectively, SEO helps your business become more visible online, attract more visitors, and convert traffic into leads or sales. At Bath Marketing Consultancy, we believe SEO should be
- [Search Engine Optimisation - what not to do.](https://bathmarketingconsultancy.co.uk/search-engine-optimization-what-not-to-do/) - Following on from my previous article about what to do for SEO, please find Bath Marketing Consultancy's list of don'ts - 1. Avoid cloaking – Cloaking is when you give your visitors one page and then give search engines another page. Google and its friends want to see and index what your visitors see. Getting
- [Bath Marketing Consultancy's clients do pretty well at SEO too!](https://bathmarketingconsultancy.co.uk/bath-marketing-consultancys-clients-do-pretty-well-at-seo-too/)
- [SEO is not just a box ticked](https://bathmarketingconsultancy.co.uk/seo-is-not-just-a-box-ticked/) - When it comes to getting the best from your website, a lot of emphasis should be placed on how it performs in search and, just as you’d expect to scope out a website design and development project, so too must you scope out a search engine optimization effort. In Bath Marketing Consultancy's opinion, SEO shouldn't
- [Core SEO Elements Every Website Needs for Better Search Results](https://bathmarketingconsultancy.co.uk/whats-a-page-title-or-meta-description/) - Understanding SEO (Search Engine Optimization) can sometimes feel like learning a new language, full of complicated terms and concepts. But in simple terms, SEO is about making sure that your website shows up when people search for the products, services, or information you offer. The key to a successful SEO strategy is making sure your
- [Marketing. Are you visible to your customer](https://bathmarketingconsultancy.co.uk/marketing-are-you-visible-to-your-customer/) - Discover expert customer-focused marketing strategies with Bath Marketing Consultancy. Boost engagement and grow your business in Bath, Bristol, and beyond.
- [Research your customer and use Google to target them](https://bathmarketingconsultancy.co.uk/research-your-customer-and-use-google-to-target-them/) - Unlock your target audience with expert customer research from Bath Marketing Consultancy. Discover actionable insights to refine your marketing strategy and boost engagement. Serving Bath, Bristol, and beyond. Contact us today!
- [Keeping the customer happy](https://bathmarketingconsultancy.co.uk/keeping-the-customer-happy/) - Let's assume that the work you have been doing for your clients has been delivered; you will need to continue to keep the clients happy between projects in the same way you won them in the first place - by being helpful, professional and adding value to their business. However, for any organisation, one of
- [Implement Google Adwords into your Digital Marketing activities](https://bathmarketingconsultancy.co.uk/implement-google-adwords-into-your-digital-marketing-activities/) - Boost your business with expert Google marketing services from Bath Marketing Consultancy. From Google Ads to SEO, we implement tailored strategies in Bath & Bristol. Contact us today!
- [Marketing is not all online; direct marketing could be the key](https://bathmarketingconsultancy.co.uk/marketing-is-not-all-online-direct-marketing-could-be-the-key/) - Discover how Bath Marketing Consultancy’s Effective Marketing Strategies can unlock your business potential. Tailored marketing solutions in Bath and Bristol. Contact us today!
- [Why should I pay for a marketing consultant](https://bathmarketingconsultancy.co.uk/why-should-i-pay-for-a-marketing-consultant/) - Discover why hiring a marketing consultant from Bath Marketing Consultancy can boost your business. Expert strategies, SEO, and tailored solutions in Bath and Bristol. Contact us at 01225 436426.
- [How much do you charge for a logo](https://bathmarketingconsultancy.co.uk/how-much-do-you-charge-for-a-logo/) - Discover transparent pricing for professional logo design services at Bath Marketing Consultancy. Serving Bath and Bristol, we offer custom logos tailored to your brand. Contact us for a free quote and start your project today.
- [Shall I start my own business](https://bathmarketingconsultancy.co.uk/shall-i-start-my-own-business/) - Considering starting your own business? Get expert advice from Bath Marketing Consultancy. Discover key tips for business planning, growth, and success in Bath and Bristol. Contact us today!
- [Is Content marketing good for SEO](https://bathmarketingconsultancy.co.uk/is-content-marketing-is-good-for-seo/) - Discover how content marketing boosts SEO with Bath Marketing Consultancy. Elevate your online presence with expert strategies in Bath and Bristol. Contact us today!
- [Don't ignore 'old' media](https://bathmarketingconsultancy.co.uk/dont-ignore-old-media/) - I think it is pretty evident that new media (digital) gets all the credit in marketing these days; after all, there is something very sexy about having a great website, having your own blog and being on top of social media. However, don't forget the power of the old guard (traditional) such as newspapers, trade
- [When is it right to say no to new business?](https://bathmarketingconsultancy.co.uk/when-is-it-right-to-say-no-to-new-business/) - Considering a business pivot? Learn the key signs it's the right time to change direction, explore new markets, or launch new products for sustainable growth.
- [During the pitch](https://bathmarketingconsultancy.co.uk/during-the-pitch/) - Following on from my last 2 posts, I thought I would continue with some more helpful tips about the actual pitch itself to help you get it bang on. Firstly, if you are going to use charts and/or graphs, be creative. Keep them simple, clear and uncluttered. Do your upmost not to read them and
- [The merit of using advertising in your marketing activities](https://bathmarketingconsultancy.co.uk/what-about-advertising/) - There are a number of conflicting reports and discussions about the merit of using advertising in your marketing activities so I thought I would outline my some of my thoughts on this subject and you can then judge for yourself. I feel that there are difficulties assessing the effectiveness of advertising as a lot depends
- [Pay peanuts, get monkeys! Why Buying Cheap Marketing Services Can Cost You More](https://bathmarketingconsultancy.co.uk/pay-peanuts-get-monkeys/) - At Bath Marketing Consultancy, we regularly monitor industry trends to ensure we understand both the evolving needs of potential clients and the changing landscape of professional service delivery. However, recent competitor analysis has revealed some concerning patterns — particularly the increasing trend of organisations promoting extremely low-cost marketing, design, and website services. While competitive pricing
- [Outsourcing Sales and Marketing: Weighing the Pros and Cons](https://bathmarketingconsultancy.co.uk/outsourcing-sales-and-marketing-yes-or-no-2/) - In 2025, businesses are under constant pressure and a number of businesses – particularly SMEs – are constantly seeking ways to increase efficiency, boost revenue, and maintain a competitive edge. One increasingly popular route is outsourcing sales and marketing activities to an external agency or professional partner. Handled correctly, outsourcing can offer significant advantages, but
- [Social Media and effective SEO](https://bathmarketingconsultancy.co.uk/social-media-and-effective-seo/) - For the first time in ages (2012), I finally took myself out of the office yesterday and attended a workshop in Ilminster entitled "Master class for business: Social Media & Effective SEO." Despite the weather conditions and the early drive, Bath Marketing Consultancy, along with 139 other people, arrived ready to spend the day soaking
- [Managing business growth. What do you do?](https://bathmarketingconsultancy.co.uk/managing-business-growth-what-do-you-do/) - I thought that this subject was one that could well strike a chord with a lot of my readers and clients as a high percentage of them have been going for 18 months or so now and are experiencing what I have been experiencing for quite some time now – success and growth. Growth and
- [Overcoming the dreaded answerphone](https://bathmarketingconsultancy.co.uk/overcoming-the-dreaded-answerphone/) - How many times do you pluck up the courage to make a sales call either as a cold call or as a follow up and you are met with the answerphone?? It is definitely one of my pet hates as there is no industry standard procedure with regards to what to do and how to
- [Keeping Clients Close: The Power of Cross-Selling in Marketing](https://bathmarketingconsultancy.co.uk/keep-in-touch-and-cross-sell/) - It’s a competitive marketplace, and even established businesses can’t afford to become complacent when it comes to client retention. During a recent discussion on Live Radio, Bath Marketing Consultancy highlighted a striking statistic: at any given time, 40% of a company’s client base is being actively targeted by competitors. This figure reinforces a key marketing
- [Keep your customers happy - help them](https://bathmarketingconsultancy.co.uk/keep-your-customers-happy-help-them/) - Assuming the project you delivered went well and that you kept your promises, a key area for business development is to try and attract repeat business from these existing customers. To do this do what you did when you won their business - keep them happy! All businesses encounter peaks and troughs and all will
- [Writing a Winning Proposal: How to Stand Out Before the Pitch Room](https://bathmarketingconsultancy.co.uk/writing-a-winning-proposal-part-1/) - In an increasingly competitive marketplace, many prospective clients now compare multiple agencies before making a decision about who to trust with their marketing. While face-to-face pitch meetings still play a significant role, a substantial part of the decision-making process often takes place long before a conversation happens — through the review of a written proposal.
- [Marketing Momentum: Practical Ideas to Kickstart Your Strategy](https://bathmarketingconsultancy.co.uk/2016-look-at-these-marketing-ideas-to-make-it-a-good-one/) - Let’s be honest — the moment the calendar flips to a new year, the sales emails start rolling in. Promises to “boost your SEO rankings,” “revamp your website,” or “increase your sales by 300%” fill our inboxes faster than we can delete them. And while many of these come from companies playing the numbers game
- [Top Tips for success](https://bathmarketingconsultancy.co.uk/top-tips-for-success/) - For successful marketing keep these 10 simple rules from BMC in mind. Remember a plan and schedule will reap results, a muddled approach won't. 1) Start by setting clear objectives – where do you want to be, in say, three years. 2) Define your target market and identify your audience. 3) Decide on the brand
- ['Patient' marketing](https://bathmarketingconsultancy.co.uk/patient-marketing/) - I know it is early on a Monday morning and it is raining outside, but this article is not a moan influenced by these factors. The reason for writing this is to try and help manage the expectations of the SME business. Over the last few months I a growing trend of marketing expectations for
- [What is marketing?](https://bathmarketingconsultancy.co.uk/what-is-marketing/) - The common definition outlined in Google is: The action or business of promoting and selling products or services, including market research and Advertising. But I think marketing is a lot more than that, but I need to clarify that marketing is not sales. A sale is a by-product of effective marketing. A sale is something
- [8 areas to consider when writing content](https://bathmarketingconsultancy.co.uk/8-areas-to-consider-when-writing-content/) - "Content is King" is something that is said with great frequency in the marketing world so I have put together a quick check list of things to keep in mind when you are writing for social media. Who is likely to be most interested in my content? Who do I want to communicate with and
- [Plan your marketing and stand out from the crowd](https://bathmarketingconsultancy.co.uk/plan-your-marketing-and-stand-out-from-the-crowd/) - In business one of the key aims must be to turn a "suspect" into a "prospect" and then into a paying "client." Competition is increasing in every sector and the emphasis on providing a great package to clients has never been stronger. You can pretty much take it as read that clients simply do not want to
- [Why Content is King by Gail Gibson.](https://bathmarketingconsultancy.co.uk/why-content-is-king-by-gail-gibson/) - Bath Marketing Consultancy is proud to post this Blog written by a friend, colleague and professional copywriter, Gail Gibson of True Expressions. Do the words on your website, flyers or brochures truly represent and reflect a clear message about your business? Or do they disappear into obscurity and allow your professional business to just become
- [Top 10 Marketing Tips for Success](https://bathmarketingconsultancy.co.uk/top-10-marketing-tips-for-success/) - When it comes to marketing, there are very few formulas for success. Marketing activity needs to be fully researched and planned before designers get their crayons out of the box or the strategy people start planning. However, there are some tips BMC can offer that will help you formulate a plan of attack. 1. Slash
- [Marketing. What do I need?](https://bathmarketingconsultancy.co.uk/marketing-what-do-i-need/) - Let’s not sugar-coat it: marketing is vast. Not just in terms of the number of agencies, freelancers, or platforms out there — but also in terms of the sheer volume of disciplines that sit under the marketing umbrella. From branding and websites to social media, SEO, PR, advertising, events, webinars, content creation and everything in
- [Advertising on a Limited Budget: How to Maximise Your Marketing Spend](https://bathmarketingconsultancy.co.uk/advertising-on-a-limited-budget/) - For many businesses, particularly those in service industries with limited marketing budgets, advertising can be a tricky balancing act. If your marketing budget is tight, as it often is for SMEs and local service businesses, you need to ensure that every pound spent gives you the maximum return on investment. Understanding Your Options: Traditional vs.
- [Riding the Highs and Lows of Running a Business](https://bathmarketingconsultancy.co.uk/the-highs-and-lows-of-being-in-business-2/) - At Bath Marketing Consultancy, we often share marketing advice and guidance based on over many years of hands-on industry experience. But marketing isn’t just about technical knowledge—it’s also about mindset, resilience, and learning how to navigate the ups and downs that come with running a business. This post revisits the insights learned during the company’s
- [What Exactly is Marketing?](https://bathmarketingconsultancy.co.uk/what-exactly-is-marketing-was/) - It’s a question I was asked just this morning—one that, despite the ubiquity of the term, often remains misunderstood. At its core, marketing is the strategic process of identifying and satisfying customer needs—at a profit. It’s not just about making noise. It's about creating value: for your customers, your brand, and ultimately, your bottom line.
- [When Cheap Marketing Becomes an Expensive Mistake](https://bathmarketingconsultancy.co.uk/cheap-can-be-expensive/) - We understand that time is precious—especially when running a business. As a marketing consultancy working closely with owner-managed SMEs, our goal is to ensure every conversation and every bit of advice we offer is relevant, constructive, and, ultimately, valuable. Recently, we’ve had a noticeable increase in conversations with businesses who’ve recognised that their current marketing
- [Make hay while the sun shines](https://bathmarketingconsultancy.co.uk/make-hay-while-the-sun-shines/) - If you are one of these people in business who worries about being too busy or where the next piece of work will come from then you are not alone! Many businesses (especially the smaller ones) will go through huge peaks and troughs when it comes to workloads and these are likely to bring with
- [Marketing for New Business](https://bathmarketingconsultancy.co.uk/marketing-for-new-business/) - The process of marketing should involve much more than selling alone. Marketing should be planned wherever possible and a marketing plan should be well thought through, justified, communicated internally and of course, priced up. In my opinion, without an organisation committing to marketing, it is likely that both the decision makers within the company and
- [The Role of Marketing in Business: A Strategic Imperative](https://bathmarketingconsultancy.co.uk/the-role-of-marketing/) - At Bath Marketing Consultancy, we’ve worked with businesses of all shapes and sizes—and one theme that continues to emerge is a fundamental misunderstanding of what marketing truly is. Too often, marketing is seen as a ‘nice to have’, or worse, mistaken solely for design work, advertising, or sales. In reality, marketing is the engine that
- [PPC Advertising - our 5 tips](https://bathmarketingconsultancy.co.uk/ppc-advertising-our-5-tips/) - Before outlining our top tips, I think it is important that I explain what is Google PPC and why does it matter as a marketing tool? In today’s competitive digital landscape, getting your business in front of the right audience at the right time is everything. That’s where Google PPC—also known as Google Ads or
- [Sell the benefit NOT the features or techniques](https://bathmarketingconsultancy.co.uk/sell-the-benefit-not-the-features-or-techniques/) - When dealing with prospects, there is often an overwhelming temptation to talk about what interests you, i.e the features of what you are "selling" or the mechanics, rather than the benefits that should accrue to the prospect as a result of working with you. As a professional, features will interest you. As a potential buyer,
- [2011- how has it been for you?](https://bathmarketingconsultancy.co.uk/2011-how-has-it-been-for-you/) - With only a few working weeks left in 2011, Bath Marketing Consultancy does not know what sort of year you have had, but we are very much looking forward to the Christmas break. In all honesty, it is the "break" part of Christmas we are looking forward to as much as Christmas itself as 2011
- [The beauty parade - before the pitch](https://bathmarketingconsultancy.co.uk/the-beauty-parade-before-the-pitch/) - In contrast to a credentials presentation or document where the content is usually decided by you, the competitive pitch is led by the client brief. Since this is something you should always receive in advance I am going to split my advice between what to do before the actual pitch and then what steps to
- [Business Owner. Parent. Uber. You’re not alone.](https://bathmarketingconsultancy.co.uk/business-owner-parent-uber-youre-not-alone/) - I know a lot of business owners both professionally and personally and without exception, one common denominator we all talk (moan?!) about is the constant juggling of our professional and personal lives. During the day we wear our business hats and the moment we lock up and leave, our hats change to the parent hat
- [Technology means you CAN take time off.](https://bathmarketingconsultancy.co.uk/technology-means-you-can-take-time-off/) - I cannot tell you all how much better I have felt this week while away from my business than last time I took a week off back in October 2010. After that week, I wrote a post about the merits of working while officially off which provoked a number of comments as I found myself working
- [What is a Blog and do I need one?!](https://bathmarketingconsultancy.co.uk/what-is-a-blog-and-do-i-need-one/) - Short for Web log, a blog is a Web page that serves as a publicly accessible personal journal for an individual. Typically updated daily, blogs often reflect the personality of the author. Think about a "normal Web site." It usually has a home page, with links to lots of sub-pages that have more detail. A
- [The commical explanation of marketing](https://bathmarketingconsultancy.co.uk/the-definitive-explanation-of-marketing-2/) - The Marketing industry is full of buzzwords and jargon, so this is a simple way of remembering the different elements of marketing to hopefully, clear up any confusion. You're a woman and you see a handsome man at a party. You go up to him and say, "I'm fantastic in bed." That's "Direct Marketing." You're
- [Marketing, marketing, marketing......](https://bathmarketingconsultancy.co.uk/marketing-marketing-marketing/) - ..when does it ever end?" Was a question I was asked recently. The person I was with ran a niche, online retail business dealing with a specific type of beach clothing and he was exhausted at the amount of marketing initiatives he had to learn and then juggle to get his business where he wanted.
- [Effective marketing comes after market research](https://bathmarketingconsultancy.co.uk/effective-marketing-comes-after-market-research/) - How many of us in business actually research our market before jumping straight in and starting a new business or embarking on a marketing drive? I would guess that most businesses have the idea first and then go straight to market without even asking anyone (especially their target market) whether their idea is a good
- [How Much Marketing Consultancy Do I Need?](https://bathmarketingconsultancy.co.uk/how-much-marketing-consultancy-do-i-need/) - In today’s competitive landscape, businesses of all sizes recognise the importance of marketing—but knowing how much external support you need can be a challenge. Should you hire a marketing consultant, rely on in-house staff, or attempt to manage everything yourself? This article explores the role of a marketing consultancy, the benefits of working with one,
- [How to brief an agency: BMC's checklist](https://bathmarketingconsultancy.co.uk/how-to-brief-an-agency/) - A good briefing of a marketing company in which you can make them fully aware of the marketing background to your situation is crucial to the outcome. With this in mind, here is a sort of check list of the information Bath Marketing Consultancy suggests you to have to hand for the briefing meeting: Company
- [And the 2009 award for the most irritating advert goes to....](https://bathmarketingconsultancy.co.uk/and-the-award-for-the-most-irritating-advert-goes-to/) - .....Gocompare.com! Not really a surprise is it?! They may grab our attention and then get inside our heads, but some adverts are memorable for all the wrong reasons and Gocompare.com tops the list for the most annoying ad of 2009! Having said that, according to Go­com­pare's own consumer research, there has been a 200% increase
- [Why Rebranding is More Than Just a New Logo](https://bathmarketingconsultancy.co.uk/i-need-to-re-brand/) - “I want to rebrand my business.” This is a statement I hear a lot from companies reaching out to Bath Marketing Consultancy. My first response is always: "Why do you want to rebrand?" More often than not, the answers are: “It’s about time.” “I want a new logo.” “I’m bored of the way my company
- [Branding: The Reputation You Can’t Escape](https://bathmarketingconsultancy.co.uk/you-have-a-brand-whether-you-like-it-or-not/) - Whether you realise it or not, your business has a brand. Every organisation—big or small, new or well-established—develops a reputation in the minds of its customers, employees, and competitors. The question is not whether you have a brand, but whether you are actively shaping it to work in your favour. What Defines a Brand? More
- [2011 - 20 point plan for your marketing](https://bathmarketingconsultancy.co.uk/2011-20-pointers-to-look-at-to-ensure-success/) - What can be better for a small business than looking at a full diary; a diary that has lots of potential new clients booked in?! In my opinion, getting a meeting with someone new is a great achievement and essential to business growth as, without these sorts of meetings, your business is likely to really
- [What is the best form of marketing for my business?](https://bathmarketingconsultancy.co.uk/what-is-the-best-form-of-marketing-for-my-business/) - This question has raised its head a number of times recently as we are entering a time where seasonal fluctuations for some businesses can mean a downturn in business, but, in all honesty, it is very tricky to answer this one. As we all know, each business is different and therefore is likely to require
- [The Purpose of Marketing: Creating a Process](https://bathmarketingconsultancy.co.uk/the-visit/) - Marketing’s ultimate goal is to establish a process that converts a suspect into a prospect and, eventually, into a client. While there are countless ways to execute effective marketing, securing that initial meeting should be a core objective. The Crucial Decision: Flying Solo or Bringing a Team? Once you’ve secured a meeting with a prospect,
- [Rethink your SEO goals until your site is trusted](https://bathmarketingconsultancy.co.uk/lower-your-expectations/) - In order for your website to be successful as a marketing tool it needs to attract traffic.This traffic usually arrives from one of three sources, namely - 1 - by typing your address directly into the browser 2 - from a link on another site another 3 - via a search engine The latter is
- [The Role of Sales in Every Business Function](https://bathmarketingconsultancy.co.uk/im-not-in-sales-yes-you-are-like-it-or-not/) - How many of us consider ourselves to be in a sales role? The reality is, most professionals don’t see “sales” as part of their job description. Whether you work in IT, finance, operations, or customer support, you may believe that sales is the responsibility of a dedicated team. However, if you interact with people daily—whether
- [Possible objections when cold canvassing](https://bathmarketingconsultancy.co.uk/possible-objections-when-cold-canvassing/) - When it comes making cold calls, it is likely that you'll need thick skin as I am betting you get a lot of objections. But how many could you come up with? How many have you had? I am sure the prospect will have more, but below are a list of the ones I have
- [Marketing Consultancy – what, how and why](https://bathmarketingconsultancy.co.uk/marketing-consultancy-what-how-and-why/) - I came across a leading London advertising agencies’ mission statement recently and it read something along the lines of – ‘It makes a lot of sense for a small business to retain the services of an advertising agency.’ This is something I have to whole heartedly dispute! To me, better work at more reasonable prices
- [You can only initially sell a meeting](https://bathmarketingconsultancy.co.uk/you-can-only-initially-sell-a-meeting/) - No matter what sort of sales and marketing strategy you implement, it is highly unlikely that any of the activities will result in a direct sell. In fact, making a sale shouldn't actually be your objective. In my experiences, it just doesn't work like that in professional services. The aim of your marketing activity i.e
- [Elements of a Marketing Plan](https://bathmarketingconsultancy.co.uk/elements-of-a-marketing-plan/) - Every organisation would love to enjoy the success of a viral marketing campaign such as the ALS Ice Bucket Challenge, but these types of campaigns intentionally follow a plan that was laid out in advance. Likewise, think of your marketing plan as a roadmap that’s going to guide you to a chosen destination. As with
- [What is a marketing plan?](https://bathmarketingconsultancy.co.uk/what-is-a-marketing-plan/) - Put simply, a marketing plan provides direction for your marketing activities and I feel that having one can make the difference between business success and failure. Marketing plans need not be long or cost a lot to put together and should detail what you want to accomplish with your marketing strategy and will therefore help
- [Seminar or Conference – how to make it a success](https://bathmarketingconsultancy.co.uk/seminar-or-conference-how-to-make-it-a-success/) - This is not as easy as it seems, especially when you consider how many are available at one time. In addition, once you have set the date it is going to happen, whether you are ready or not! Deadlines just have to be met and planning is vital so here is Bath Marketing Consultancy’s checklist:
- [Advertising. Does it work?](https://bathmarketingconsultancy.co.uk/advertising-does-it-work/) - This is something I get asked regularly by clients and it is normally followed by something about how much it costs! Two questions which are very hard to answer. However, I will try....... To me the process of running an advertising campaign is something that can really add value to the marketing activity of a
- [Rugby and Tweeting; an interesting mix!](https://bathmarketingconsultancy.co.uk/rugby-and-tweeting-an-interesting-mix/) - Last weekend I had a weekend pass for my belated 40th birthday present from my wife and children which took the form of tickets for both days of Twickenham World 7s Rugby. As an ex player and an avid rugby fan, I was very much looking forward to the weekend and, combine this with spending 3 nights
- [Marketing: Not Just a Quick Fix, But a Long-Term Commitment for Business Success](https://bathmarketingconsultancy.co.uk/dont-be-afraid-of-commitment/) - It’s not uncommon for business owners to view marketing as a quick fix—a reactive solution to a slow period or a sudden dip in sales. Often, it’s seen as a “distressed” purchase, something you turn to when you’re feeling the pressure. However, marketing is far from a one-off remedy. It is, in fact, a long-term
- [The Cost of Hiring a Marketer vs. Outsourcing to a Specialist](https://bathmarketingconsultancy.co.uk/what-should-you-pay-a-marketing-officer/) - When considering how to manage your business’s marketing, one of the biggest questions is whether to hire an in-house marketing officer or outsource to a specialist agency. Let’s take a look at the potential salary of a marketing professional and why outsourcing could be a smarter financial decision. What Does an In-House Marketer Cost? Salaries
- [The Hardest Marketing: What’s the Most Challenging Platform to Use?](https://bathmarketingconsultancy.co.uk/the-hardest-marketing/) - At Bath Marketing Consultancy, we often get asked, "What is the hardest marketing platform to use?" Recently, a prospect told me they struggled with social media and wanted to know if it was easy to use. The truth is, social media can be challenging, but that doesn’t mean it isn’t valuable. While it’s not a
- [Treat your company as a brand - research it and define it.](https://bathmarketingconsultancy.co.uk/treat-your-company-as-a-brand-research-it-and-define-it-2/) - Hands up who knows what a brand is? Well, there are lots of so-called definitions, but the CIM defines a brand as having the following criteria - Clarity of perception You must have to stand for something - a USP with which your company is associated and which make up your property. Your USP must
- [Key Elements of a Successful Marketing Plan](https://bathmarketingconsultancy.co.uk/marketing-and-your-business-plan/) - Marketing plays a crucial role in the success of any business, yet many companies struggle to define its place within their overall business strategy. While there are plenty of resources available to help construct a business plan, the real question is: how do you perceive marketing within your organisation? What time and budget allocation does
- [Get your marketing ready for 2012](https://bathmarketingconsultancy.co.uk/get-your-marketing-ready-for-2012/) - The countdown to the end of 2011 has picked up speed and Bath Marketing Consultancy feels that there has never been a better time to put together your marketing plan for 2012 than now. So......what did you learn from 2011? Where did your new business come from? What was the most successful marketing initiative you ran? All of these
- [Mastering the Sales Pitch: Essential Tips for Marketing Success](https://bathmarketingconsultancy.co.uk/some-tips-for-that-important-sales-pitch/) - In the marketing world, the ability to deliver a compelling sales pitch can make all the difference between winning new business and losing out to competitors. But what exactly is a sales pitch, and why do companies ask for them? A sales pitch is a structured presentation used to persuade potential clients to invest in
- [The Power of Quality Inbound Links for SEO Success](https://bathmarketingconsultancy.co.uk/build-quality-inbound-links/) - If you're looking to improve your website's search engine rankings, increase traffic, and enhance online visibility, inbound links (also known as backlinks) should be a key part of your SEO strategy. But what exactly are inbound links, and why do they matter so much? In this blog, we'll break down what inbound links are, where
- [Some people shouldn't be in business](https://bathmarketingconsultancy.co.uk/some-people-shouldnt-be-in-business/) - This post is not a moan or a whinge and, as I am posting information that is in the public domain and has been sanctioned in a Court of Law, the post is not libelous. What it is is a post dedicated to those people in business who may well have experienced something similar to
- [Bath Marketing Consultancy; the future is bright....and challenging.](https://bathmarketingconsultancy.co.uk/bath-marketing-consultancy-the-future-is-bright-and-challenging/) - In this Blog, Bath Marketing Consultancy has written over 200 marketing related articles. The vast majority of which are dedicated to providing marketing advice and help to the small to medium business. We have also shared our experiences, posted work we have done (and some rather dodgy video interviews of myself!) and given our professional
- [Websites & Internet marketing](https://bathmarketingconsultancy.co.uk/websites-internet-marketing/) - The Internet. Let's be honest, we cannot resist the lure of the Internet. Everyone is using it for marketing. It is impossible to resist! However, with the sheer volume of people and businesses using the Internet, my suggestion is to try and be different in the way that you use it. Be helpful and that means
- [Getting the Best from the Media](https://bathmarketingconsultancy.co.uk/media-buying-how-to-play-the-game/) - Advertising is a critical component of any marketing strategy. It plays a key role in building brand awareness, generating leads, and driving conversions. Whether in print, online, or broadcast media, advertising allows businesses to communicate their message to a targeted audience. However, the effectiveness of an ad campaign doesn’t just depend on creative execution—it also
- [Sales and marketing - you CAN do it!](https://bathmarketingconsultancy.co.uk/sales-and-marketing-you-can-do-it/) - I've written a number of posts associated with sales and marketing, but Bath Marketing Consultancy has had a number of meetings recently with clients and prospects who have indicated that boosting sales is their key requirement and I think it is important that we examine how the 2 initiatives interact. Sales is defined by Wikipedia as
- [Common Marketing Mistakes and How to Avoid Them](https://bathmarketingconsultancy.co.uk/mistakes-to-avoid-in-marketing/) - Marketing is an essential part of any business, but not all marketing initiatives deliver the desired results. Even well-intended campaigns can fail due to avoidable mistakes, leading to wasted budgets, missed opportunities, and poor brand perception. To help businesses make the most of their marketing efforts, this article outlines the most common marketing mistakes and
- [2012 - what marketing are you planning?](https://bathmarketingconsultancy.co.uk/2012-what-marketing-are-you-planning/) - Well, 2012 is now here and for most of us in business, it is back to work; back to the daily routine, back to the grindstone; back to the corporate treadmill. However, don't feel down or gloomy about being back at work or the year that lies ahead as a new year is actually a perfect opportunity
- [The definitive explanation of marketing!](https://bathmarketingconsultancy.co.uk/the-definitive-explanation-of-marketing/) - Hopefully, this will clear up any confusion ... You're a woman and you see a handsome man at a party. You go up to him and say, "I'm fantastic in bed." That's "Direct Marketing." You're at a party with a bunch of friends and see a handsome man. One of your friends goes up to
- [Time your sales call](https://bathmarketingconsultancy.co.uk/time-your-sales-call/) - Making a direct sales call to a prospect is still something that may well play a major part in the way you facilitate sales and as such you want to catch your prospect at their desk, in a receptive mood, and without a secretary or voicemail barriers. To do this it is likely that before
- [The Marketing Agency Pitch Process: Weighing Up the Pros and Cons](https://bathmarketingconsultancy.co.uk/to-pitch-or-not-to-pitch/) - When a business is looking for a marketing agency to work with, one of the most common approaches is to invite agencies to pitch for the project. A pitch is essentially a competitive presentation where agencies showcase their strategic thinking, creative ideas, and expertise in response to a business challenge. While the pitch process can
- [Client reviews = good for marketing](https://bathmarketingconsultancy.co.uk/client-reviews-good-for-marketing/) - In today's digital landscape, client reviews and testimonials have become pivotal in shaping consumer behavior. They not only bolster your brand's credibility but also influence potential customers' purchasing decisions. Integrating authentic client feedback into your marketing strategy can significantly enhance trust and drive business growth. The Impact of Reviews on Consumer Decisions Recent studies underscore
- [Four little things worth remembering for 2010](https://bathmarketingconsultancy.co.uk/four-little-things-worth-remembering-for-2010/) - While browsing the industry magazine, Campaign, I came across a number of marketing 'facts' this morning some of which caught my eye: The more data you have, and the more you know about your customers, the better your marketing will be. This data is available from many published sources, or you can collect your own
- [Money, money, money](https://bathmarketingconsultancy.co.uk/money-money-money/) - One of my Tweets this morning (August 2010) was just a snippet about profit being far more important than numerous sales or account wins. The reason for it was that I have experienced working with one particular agency who threw everything (including the kitchen sink!) at a possible bit of new business making the creative
- [Anorak internet stats...](https://bathmarketingconsultancy.co.uk/anorak-internet-stats/) - Taken from the ONS (2010), I thought it was worth outlining the importance of having an internet presence and the sheer numbers now having access to the 'world wide web'... 18.3 million households in the UK (70 per cent) had Internet access in 2009. This is an increase of just under 2 million households (11
- [The Power of Testing in Marketing: Why You Shouldn't Be Afraid to Experiment](https://bathmarketingconsultancy.co.uk/dont-be-afraid-to-test/) - Marketing is not a one-size-fits-all discipline. Every business has unique goals, target audiences, and industry landscapes, meaning that what works for one company may not be effective for another. That’s why testing new initiatives is crucial. It allows businesses to measure impact and effectiveness before making a full-scale commitment. Yet, many companies hesitate to trial
- [Google still the place to be](https://bathmarketingconsultancy.co.uk/google-still-the-place-to-be/) - A recent article from equimedia caught my eye as it stated that, in the US, Google accounted for 71.08 per cent of searches during September (2012), which is a rise of around one per cent from figures recorded in the previous month. This could reflect UK trends as Yahoo and Microsoft´s Bing engine both recorded
- [Social Media - do it now!](https://bathmarketingconsultancy.co.uk/social-media-do-it-now/) - Following on from Bath Marketing Consultancy's last post on social media and effective SEO, I thought it would be helpful to elaborate on certain key points to try and demonstrate how effective these 2 initiatives can be for an organisation, especially those who operate as small to medium businesses. One area I think is key
- [Direct Marketing can really work](https://bathmarketingconsultancy.co.uk/direct-marketing-can-really-work/) - If you are running a Direct Marketing marketing campaign which is aiming to generate a response, remember that there is no "ideal" per cent response rate - just the profit per reply calculation. I have heard some people throw around figures like "you might get a 2% response from Direct Marketing if you're lucky." This
- [Marketing is more than new business](https://bathmarketingconsultancy.co.uk/marketing-is-more-than-new-business/) - When people think of marketing, they often equate it with generating new business—bringing in fresh leads, converting customers, and increasing revenue. While attracting new clients is an important part of marketing, it’s far from the only goal. Marketing plays a much broader role in a business, influencing brand perception, customer relationships, market positioning, and long-term
- [The pitch - structure and planning](https://bathmarketingconsultancy.co.uk/the-pitch-structure-and-planning/) - While undergoing numerous sales training courses when I was working at the Sunday Times and then Miller Freeman, I was always told to : Say what you're going to say Say it Say what you've said ...in other words, remove uncertainty at the start, move on to the detail and then drive the message home
- [What is a brand? How do I get one?](https://bathmarketingconsultancy.co.uk/what-is-a-brand-how-do-i-get-one/) - On more than one occasion I have been asked this question and the person asking has then quickly followed up the question with the statement, "it's the logo isn't it?" Well, in all honesty, the logo is just a small part of what makes up a brand. The logo is more of a device that
- [What a 2011- thanks to all](https://bathmarketingconsultancy.co.uk/what-a-year-thanks-to-all/) - Well, that is pretty much it for this year for Bath Marketing Consultancy. Work is far from over for us, but I hope that the posts I have written in 2011 have helped you with the way you not only look at marketing, but the tactics and initiatives you employed this year. With regards to my
- [The high's and low's of being in business](https://bathmarketingconsultancy.co.uk/the-highs-and-lows-of-being-in-business/) - Most of the Blogs I write are dedicated to helping people with their marketing; giving advice based on my experiences gained from over 17 years in the industry. This time, I want to share with you some tips on how to cope with the good and the bad times. As I have Tweeted and Blogged
- [It's noisy out there!](https://bathmarketingconsultancy.co.uk/its-noisy-out-there/) - To be blunt, it is noisy out there in the market you operate in. If you are in charge of a business or its marketing, collect what you receive in the post or via email in a month and see how much stuff you receive. Some of the larger companies I have worked with conducted
- [10 more brands not involved with Tiger Woods!!!](https://bathmarketingconsultancy.co.uk/10-more-brands-not-involved-with-tiger-woods/) - As Bath Marketing pointed out in Twitter recently, several of Tiger Woods' sponsors such as Accenture and Gillette, are distancing themselves from the golfer as a brand ambassador. Taken from Brand Republic, below is our list of sponsors who are unlikely to step in! Volkswagen: "Drivers wanted" Tiger Balm: "Dwell not upon thy weariness, thy
- [Why outsource?](https://bathmarketingconsultancy.co.uk/why-outsource/) - When you stop and think about just how much is involved with marketing, you may stop and ask yourself how can you possibly do it all yourself. The answer is that you can't. Not on your own and especially if you want to cover all your other responsibilities. This is where outsourcing comes in. While
- [Social Media - Do I or don't I?!?](https://bathmarketingconsultancy.co.uk/social-media-do-i-or-dont-i/) - There has been huge ongoing debates about social media and whether it is a marketing initiative that business simply have to implement in order to succeed or something to scare mungering businesses into doing and I would like to outline, what I believe are some of the key benefits. By being active on social networking sites,
- [Internet Marketing - 3 eras.](https://bathmarketingconsultancy.co.uk/internet-marketing-3-eras/) - Do you have a website? Of course you do; you couldn't resist it eh?!!! After all everybody has a website these days so you had to have one too. How did you go about finding someone to help you? Yellow Pages? Google? Find a friend? Either way, one of the main problems with a lot
- [Advertising. Yes or no?](https://bathmarketingconsultancy.co.uk/advertising-yes-or-no/) - Can advertising generate leads? Should it be a part of your marketing activity? What type works? Some quite strong questions for a Monday morning! I believe that that there are limited numbers of prospects who buy in the professional services arena and, the infrequency of their purchase decision making makes a strong case for not doing any
- [UK advertising market is still under pressure](https://bathmarketingconsultancy.co.uk/uk-advertising-market-is-still-under-pressure/) - An Article from a Financial Site posted on Friday 2nd October 2009 Despite the fact that it appears that the UK economy is consolidating at worst and possibly showing signs of recovery, Carat, a subsidiary of media giant Aegis, believes that we will not see a full recovery in the advertising industry until 2011 at
- [Marketing Tools of the Trade: A Guide to Core Platforms & Strategies](https://bathmarketingconsultancy.co.uk/the-marketing-tools-of-the-trade/) - 1. Public Relations (PR) PR focuses on managing a company's public image through media coverage, press releases, and brand storytelling. It's about creating positive brand awareness and credibility. 📌 Example: A company launching a new product might send out a press release to industry magazines, aiming for media coverage. ✅ Pros:✔ Builds trust and credibility.✔
- [Google Earth and Facebook bring Guinness to life online](https://bathmarketingconsultancy.co.uk/google-earth-and-facebook-bring-guinness-to-life-online/) - This, I feel, is a cracking bit of online marketing by one of the big brands - Guinness. Basically, Guinness (BMC - cracking website too) is running a promotion using Google Earth and Facebook Connect, allowing people to join forces to win one of 50 cases of the drink. To participate, you must have Google
- [Spotting the marketing thief](https://bathmarketingconsultancy.co.uk/spotting-the-marketing-thief/) - As a new business, we rely on creating a pipeline of leads to try and grow our agency. The more we grow, the more the organisations we work with grow as we can invest in people, training and development. The marketing blogs we write are all freely accesible to anyone who wants to read them
- [Direct Mail vs. Direct Marketing: What’s the Difference?](https://bathmarketingconsultancy.co.uk/direct-mail-or-do-you-mean-direct-marketing/) - In today’s fast-moving digital world, businesses use a variety of strategies to reach their target audiences. Two terms that are often confused are Direct Mail and Direct Marketing. While they are related, they are not the same. Understanding the difference and how they work together can help you create effective campaigns that drive real results.
- [What is marketing all about](https://bathmarketingconsultancy.co.uk/what-is-marketing-all-about/) - To me marketing is not just about making sales or having a glossy brochure as a leave behind, it is about following a number of initiatives that all work together producing clarity about your USP and facilitating business growth. To clarify this, below are what I feel, the process of marketing should include: 1.Winning new business I
- [Running a Seminar as part of marketing?](https://bathmarketingconsultancy.co.uk/running-a-seminar-as-part-of-marketing/) - The decision to run a seminar should not be taken lightly. It is very likely that you know your subject matter inside out and could pull together a presentation very quickly, but a seminar is a tool that is used to enhance your reputation so care, attention and in particular, preparation should be taken. There
- [Thriving in a Competitive Market: The Importance of Specialisation](https://bathmarketingconsultancy.co.uk/remember-the-competitive-framework/) - Every business operates in a crowded and competitive marketplace. No matter how great your product or service is, you're entering a world where competitors may have more money, more resources, and greater brand recognition. To stand out, businesses need to be creative, bold, professional, and, most importantly, different. Without a clear strategy, your marketing efforts
- [Top 10 Advert Tips](https://bathmarketingconsultancy.co.uk/top-10-advert-tips/) - Advertisements are a fundamental part of marketing, designed to promote products, services, or brands to a target audience. An advertisement, or ad, is a paid message that aims to capture attention, inform, persuade, and ultimately drive consumer action—whether that’s making a purchase, signing up for a service, or simply increasing brand awareness. Businesses use advertisements
- [What is a site map and do I need one?](https://bathmarketingconsultancy.co.uk/what-is-a-site-map-and-do-i-need-one/) - Bath Marketing Consultancy have been asked a number of times recently about this subject so thought I would put together a brief explanation for you. Basically, a sitemap of a website is similar to the table of contents of a book. Sitemaps are important because it guides web surfers to the particular part of the website
- [You are all individual!](https://bathmarketingconsultancy.co.uk/you-are-all-individual/) - In my experience, the vast majority of clients think that they have unique problems and that their needs are "special" and, as a result, they tend to buy "a la carte" solutions because they are looking for a particular solution to their own, unique problem. As a supplier or problem (or service) solver, you should try
- [What Are Click-Throughs in Google and Why Do They Matter?](https://bathmarketingconsultancy.co.uk/its-not-always-about-the-click-through/) - If you’re running a website, you’ve probably heard the term ‘click-throughs’ mentioned in digital marketing conversations. But what exactly does it mean, and why is it so important for your online success? Click-throughs—or click-through rates (CTR)—measure how often people click on a link to your website after seeing it in search results, an advert,
- [Dissertations and the funniest advert ever](https://bathmarketingconsultancy.co.uk/dissertations-and-the-funniest-advert-ever/) - Having been bombarded by enquiries from final year students last week asking for comments and help with their dissertations, (I even had a lady from Leeds Uni doing Graphic & Communication Design asking about branding and social media), I started thinking about my days at Bournemouth Uni and my dissertation. Mine was entitled ‘People do
- [Marketing and the importance of planning and research](https://bathmarketingconsultancy.co.uk/marketing-and-the-importance-of-planning-and-research/) - Of all the functional areas of a business, marketing can well be the most pervasive and dynamic activity. In my opinion, marketing should lead all other functions as it is in the information culled and the analysis undertaken by the marketing company (or marketing department) where the decisions and planning can be made. For example,
- [30 Questions to test you and your business](https://bathmarketingconsultancy.co.uk/30-questions-to-test-you-and-your-business/) - When it comes to business, it is hard to stick to those well-made marketing plans so what i have put together is a l ist of 30 questions to ask yourself which will help you stay on track. 1 Can you and your team name three things that set you apart from the competition? 2
- [Understanding Seasonal Fluctuations in Business](https://bathmarketingconsultancy.co.uk/seasonal-marketing/) - Many businesses experience seasonal fluctuations, where demand rises and falls at different times of the year. If your business encounters quiet periods, you’re not alone—this is a common challenge across industries. However, smart businesses use these fluctuations to their advantage by preparing in advance and maintaining a consistent marketing strategy. What Are Seasonal Fluctuations? Seasonal
- [How valuable are your clients?](https://bathmarketingconsultancy.co.uk/how-valuable-are-your-clients/) - Every business needs clients and the income they bring in order to not only sustain business, but to grow. But.............each client has a different value and how do you determine this "value?" Firstly, you need to do a realistic assessment of the monetary value of the client to your organisation. Secondly, conduct a review of
- [Public Relations for Purpose](https://bathmarketingconsultancy.co.uk/public-relations-for-purpose/) - Over the last few months a number of clients have asked me about PR and whether it is an area to explore as part of the marketing mix. Yes, I replied, but are we both clear on exactly what PR is?! Although not a core service offered by Bath Marketing Consultancy, PR can prove very
- [Direct Mail - have you used it?](https://bathmarketingconsultancy.co.uk/direct-mail-have-you-used-it/) - About a year ago, I wrote an article giving tips on how to use Direct Mail as an effective marketing initiative, but I have come across a lot of cynicism recently about its place within strategies. As I tweeted earlier this morning, I believe there is no such thing a junk mail - only mail that is badly
- [Link exchanging, yes or no?](https://bathmarketingconsultancy.co.uk/link-exchanging-yes-or-no/) - What is Link Building? Link building is the process of acquiring hyperlinks from other websites to your own. These links act as signals of trust and authority, helping search engines determine the credibility and relevance of your website. In Google's ranking algorithm, high-quality backlinks are a crucial factor, as they indicate that your content is
- [Ford could sell Volvo this month](https://bathmarketingconsultancy.co.uk/ford-could-sell-volvo-this-month/) - Ford has reportedly reached an agreement with China’s Geely to sell its Volvo unit. According to various reports both sides expect a sale of the Swedish auto brand to close in early 2010. China’s largest private automaker, Geely, is keen on acquiring modern technology to upgrade its car line-up and bring it closer to becoming
- [Comedy to outsell film DVDs says Tesco](https://bathmarketingconsultancy.co.uk/comedy-to-outsell-film-dvds-says-tesco/) - Tesco claims sales of comedy and TV DVDs will outsell its film chart for the first time, attributing the change to the success of stand-up comics such as Michael McIntyre and TV shows like Gavin and Stacey. Tesco said that Michael McIntyre looks set to see off competition from blockbusters including the latest Harry Potter
- [Marketing for Chrome](https://bathmarketingconsultancy.co.uk/marketing-for-chrome/) - Although it has not been around for long Google Chrome is getting a major marketing boost in the UK. Today there are wrap-around cover adverts in the free Metro newspaper which circulates across the UK to morning commuters. We’re also getting reports on billboards appearing all over the country and online marketing on Facebook and
- [Morrisons launches £4 festive meal-deal for four](https://bathmarketingconsultancy.co.uk/morrisons-launches-4-festive-meal-deal-for-four/) - As we approach Christmas Day the supermarket chain Morrisons is attempting to help consumers spread the cost of the Christmas period by launching a festive dinner four people for £4 which will be advertised via a national press campaign promoting the deal. The meal will consist of tomato soup, a loin of pork, a seasonal
- ['Clean' Advertising?](https://bathmarketingconsultancy.co.uk/clean-advertising/) - We wrote an article on the 24th November about Waitrose and its teaming up with Shell. We have just come across another article describing a new advertising initiative by the food chain that may well interest you. The article describes how Waitrose's new Clerkenwell store is to use a technique called ‘Clean Advertising,' which involves
- [YouTube to get Google Analytics](https://bathmarketingconsultancy.co.uk/youtube-to-get-google-analytics/) - Whilst surfing, I stumbled across this article from Darren Jamieson: 'YouTube is all set to get the same marketing analysis tool that is used by the Google search engine. When YouTube is integrated with Google Analytics, marketers will be able to track their video and viral campaigns with more accuracy. Google Analytics will greatly help
- ['It's here.....'](https://bathmarketingconsultancy.co.uk/its-here/) - On 15th December, I Blogged about the new Nexus mobile phone from Google. Well.....here is what it looks like - There is also a promo vid on YouTube. Vodafone will be Google's first UK operator partner to offer the phone but on a non-exclusive basis. The phone is set to go on sale in the
- [Ann Summers hijacks online BA strike interest](https://bathmarketingconsultancy.co.uk/ann-summers-hijacks-online-ba-strike-interest/) - A cracking bit of intuitive, online marketing took place yesterday that I thought you would be interested to know. Basically, Ann Summers, the adult retail shop selling lingerie and sex toys etc.........(so I am told!)........ took advantage of the publicity surrounding the proposed BA strike with a sponsored link on Google featuring a gag about
- [Problems with your host?](https://bathmarketingconsultancy.co.uk/problems-with-your-host/) - This entry is not a witch hunt. It is more about informing you of potential hurdels when working with external people so I thought it was worth sharing. Anyway, one of these hurdles that I now have personal experience of is being appointed by a client to work with them and develop their online marketing
- [Ensure your marketing system involves relentless follow up.](https://bathmarketingconsultancy.co.uk/ensure-your-marketing-system-involves-relentless-follow-up/) - Not following up is one of the biggest marketing sins you can commit. Here are some statistics which should scare the living daylights out of all of us!!! 48% of businesses never follow up with a prospect 25% of businesses make a second contact and stop 12% of businesses only make three contacts and stop
- [Direct Mail - some tips](https://bathmarketingconsultancy.co.uk/direct-mail-some-tips/) - Any mailings you consider will fall into two categories: The first is mailings to your existing customers. The second is mailings to potential new customers. If you do not currently do much direct mail - and you have a list of past customers, you should start by mailing these existing customers. Think of something you
- [Leaky bucket?!](https://bathmarketingconsultancy.co.uk/leaky-bucket/) - Sometimes a business can be represented by a leaky bucket where there is water going in (new business) as well as water going out through the hole (clients leaving). Your objective is to keep the bucket full of water and to make it overflow if possible. However, every business has a hole in their bucket and it
- [AIDA - explain it please.](https://bathmarketingconsultancy.co.uk/aida-explain-it-please/) - I am pretty sure you have all heard of AIDA - the 4 key areas of advertising - but do you know exactly what they stand for and how to encompass them into your advertising strategy? A - Capture the customer's attention and make him AWARE of the product/service you are offering I - Make
- [Every (prospective) client is different](https://bathmarketingconsultancy.co.uk/every-prospective-client-is-different/) - The subject of this post might sound obvious so why on earth did I pick this topic and what am I on about?! Well, I thought I would share with you my recent experiences in relation to the differences in personalities and ways of workings from new clients that I have come across and how to prepare
- [Nuts......or is it balls?](https://bathmarketingconsultancy.co.uk/nuts-or-is-it-balls/) - With sales down 24.6% down year on year to 188,532, the IPC-owned lads mag ‘Nuts’ is rolling its new look in February supported by a £500,000 ad push across 49 football grounds around the UK, including Tottenham, Chelsea, Everton and West Ham using six sheets, in-washroom and concourse screen advertising. The marketing campaign will also
- [Direct Mail with your invoice...](https://bathmarketingconsultancy.co.uk/direct-mail-with-your-invoice/) - I came across an article recently that got me thinking. It was such a simple idea and yet made huge amounts of sense. It was all about enclosing some sort of direct mail with an offer in the same envelope as your invoice - a sort of mutli efficient, targeted, direct mail marketing campaign. With postage costs
- [Need marketing expertise, why not invest in yourself....and your business?](https://bathmarketingconsultancy.co.uk/need-marketing-expertise-why-not-invest-in-yourself-and-your-business/) - I have always found that winning new business is something that is actually quite complicated as it can come as a result of so many different marketing activities and initiatives and these initiatives are actually quite hard to locate as to which one worked. However, one thing to consider is that it is highly unlikely
- [Social media](https://bathmarketingconsultancy.co.uk/social-media/) - Bath Marketing Consultancy came across an article recently that gave a whole load of stats about online trends relating to social media and its usage in the US which I found staggering. I have pulled out a few snippets so that you can see the actual scale of the numbers being touted about. I am
- [What are we up to.....](https://bathmarketingconsultancy.co.uk/what-are-we-up-to/) - After an incredibly busy start to September, Bath Marketing Consultancy is now working with 2 new clients across the bridge (AWE Ltd in Cardiff and Logistics Software in Barry) on their sales and marketing strategies. In addition, we are working with a small (but perfectly formed!) specialist Solicitor's in Bath on a new website and
- [Key writing techniques](https://bathmarketingconsultancy.co.uk/key-writing-techniques/) - In my experience, there are two types of advertising techniques being used at the moment by businesses - direct response advertising and branding advertising. The former is by the far the most productive way of advertising for the smaller business as it allows a way of monitoring ROI usually through making a direct 'offer' or appeal
- [But what should the proposal document include?](https://bathmarketingconsultancy.co.uk/but-what-should-the-proposal-document-include/) - Following on from yesterday's post, I believe that a written proposal should separate itself into 7 individual parts and these are: Background information & objectives - do an analysis & overview as it shows understanding Discussion - the "consultancy" stage where you can make assumptions, state pros/cons of your options, outline benefits etc Solution/Methodology -
- [The Christmas period and how it impacts on the Small Business](https://bathmarketingconsultancy.co.uk/the-christmas-period-and-how-it-impacts-on-the-small-business/) - After one of the most hectic ends to one month/start to another I have ever experienced on both the professional and personal front with some large projects coming to fruition, a number of new client wins and a new baby, I am back on the blog trail and have decided to write about.........this time of
- [Twitter Facts for Internet Marketers](https://bathmarketingconsultancy.co.uk/twitter-facts-for-internet-marketers/) - I recently came across a very interesting article by By Anna Johnson about Twitter based on Twitter’s recent 2010 developer conference, Chirp, the company’s co-founders Evan Williams and Biz Stone revealed some intriguing statistics about the company. Here are some facts and figures of interest to Internet marketers: Twitter has 105,779,710 (just under 106 million) users
- [BMW sign as 2012 Sponsor](https://bathmarketingconsultancy.co.uk/bmw-sign-as-2012-sponsor/) - Taken from an article on Marketing Week. Bayerische Motoren Werke AG, the German car maker will be the tier one automotive sponsor of theOlympic Games after agreeing a deal with the London Organising Committee of the Olympic Games and Paralympic Games (Locog). As part of the sponsorship, BMW will provide a fleet of 4,000 cars,
- [20 golden rules for running a successful business.](https://bathmarketingconsultancy.co.uk/20-golden-rules-for-running-a-successful-business/) - Below is a list of the 20 things to consider when running a successful new business programme: Plan Create a fire, it is not about flicking a switch and sitting back Invest your time as well as your money Treat your company as a brand - define it Remember marketing is more than just new
- [What are your marketing resolutions?](https://bathmarketingconsultancy.co.uk/what-are-your-marketing-resolutions/) - Well, 2013 has started and could this be the year to really plan your marketing activity and take it to the next level?! The start of a new year often comes with personal resolutions like losing weight, getting fit or stopping smoking, but what about the business side of things? Are you making a business
- [Domino's launches Facebook 'superfans' social media push](https://bathmarketingconsultancy.co.uk/dominos-launches-facebook-superfans-social-media-push/) - Apparently Domino's Pizza has launched a new social media campaign on Facebook rewarding users' brand loyalty with prizes and special offers. As part of the campaign, a superfans app sends users a promotional code linked to an offer. In addition there is an online competition to find Domino’s biggest followers or the 'Superfan King' and
- [Develop a clear vision](https://bathmarketingconsultancy.co.uk/develop-a-clear-vision/) - I was with a new client the other day who told me a number of times how good his business was at supplying the product he sells. When I questioned the word "good" there was a lack of statistics or information to substantiate his claims. Sometimes business owners can get a bit blinkered when it
- [Getting the best out of advertising](https://bathmarketingconsultancy.co.uk/getting-the-best-out-of-advertising/) - If you make your advertising professional to look at and I would bet that your ad will stand out from the crowd especially when a great deal of media houses seem to offer "free design" if you book an ad - how does free design ensure that your ad is on brand and is delivered
- [Who Bath Marketing work with](https://bathmarketingconsultancy.co.uk/who-bath-marketing-work-with/) - After a very productive breakfast meeting at the Bath Business Club group (very early!) yesterday morning, I finally got around to putting into practice some of the things I preach about and have uploaded some client logos onto my website. With your website acting like a shop window for the world to see, I think
- [Preparation](https://bathmarketingconsultancy.co.uk/preparation/) - How do you set about getting "leads?" How do you qualify them? How do you quantify them? There is an equation that can help you in the decision process - Q x 2 - Qualify = ensure that they are in the target group to buy from you; Quantify = has their organisation the budget?
- [The Brochure Part 2 - A New Approach](https://bathmarketingconsultancy.co.uk/the-brochure-part-2-a-new-approach/) - Following on from my previous post, I think that the planning and the production of the company brochure should be the catalyst for producing a range of print material for the organisation. I am talking about looking at corporate ID and other design issues such as stationary. Either way, my suggestion is to change the
- [What makes up a brand?](https://bathmarketingconsultancy.co.uk/what-makes-up-a-brand/) - Bath Marketing Consultancy has been asked a number of questions recently about the word "brand." These questions usually relate to whether a logo is a brand or whether a brand is more than that and if so, what? Therefore, below is my take on what makes up a brand and, if you invest time, money and
- [What are you aiming for with your marketing?](https://bathmarketingconsultancy.co.uk/what-are-you-aiming-for-with-your-marketing/) - One of the most important outcomes of your marketing activity should be prospection; taking the actions required to achieve the end result of getting yourself in front of the intended prospect. By doing this you are basically speaking to someone face to face; one professional talking to another, and this allows you to get your
- [Want a bigger slice of the SEM pie?](https://bathmarketingconsultancy.co.uk/want-a-bigger-slice-of-the-sem-pie/) - It’s not just about driving traffic and conversions. In my opinion, a secondary objective for a large amount of search marketing activity (SEM) should be dedicated to brand awareness and reputation management, yet the results of a study conducted by a company called Epiphany in Leeds show that a lot of well-recognised brands are failing
- [Leads - where are they and who are they?](https://bathmarketingconsultancy.co.uk/leads-where-are-they-and-who-are-they/) - Just where do you start looking for leads?! How do you qualify them? How to quantify them? Try and use the Qx2 method - Qualify = ensure that they are in the target group to buy from you; Quantify = has their organisation the budget i.e is the suspect you are looking at an actual
- [How to get the best from Direct Mail](https://bathmarketingconsultancy.co.uk/how-to-get-the-best-from-direct-mail/) - I was asked again recently about Direct Mail and its uses when it comes to marketing, but I think it is imperative that we clarify exactly what direct mail actually means. There are lots of so-called definitions, but to me direct mail is the sending of printed marketing material to named prospects via the post.
- [Put together a communications plan](https://bathmarketingconsultancy.co.uk/put-together-a-communications-plan/) - When thinking about marketing I would advise that, wherever possible, you try and construct a holistic communications plan that sets out realistic objectives and a strategy to achieve them. There will always be external influences when it comes to achieving objectives so keep an eye on any awareness and/or public barriers that may exist such
- [Marketing. Sales. Planning](https://bathmarketingconsultancy.co.uk/marketing-sales-planning/) - Marketing involves a lot more than selling alone and I would always advocate having some sort of plan of action. This will mean that the entire function of marketing not only has a direction, but is committed to and taken seriously by your organisation. Without the right level of commitment, marketing can quickly become tiresome
- [Advertising. Just adverts yeah? No.](https://bathmarketingconsultancy.co.uk/advertising-just-adverts-yeah-no/) - Advertising can come in many forms and, I feel, it comes under a heading of using this form of marketing as an activity to spread your message with the aim of making an impact. In the current climate pretty much all organisations have a website of sorts to act as a place to provide more
- [Wordpress. Should it be used as a website?](https://bathmarketingconsultancy.co.uk/wordpress-should-it-be-used-as-a-website/) - WordPress is a great platform for creating your blog, but should you create your entire website using WordPress? Bath Marketing Consultancy has created both blogs and entire sites on WordPress before and we’ve learned that there are some good reasons to use WordPress to create your website, and some good reasons not to. So………..here’s our
- [Focus on what marketing you use and when you use it](https://bathmarketingconsultancy.co.uk/focus-on-what-marketing-you-use-and-when-you-use-it/) - This might sound like an obvious things to say, but the key word here is "focus." i.e Focus on the message of your marketing and focus on the timing of its delivery. With regards to the actual message, are you sending out the right message to the right people? Is your marketing message consistent and/or
- [Design and corporate identity](https://bathmarketingconsultancy.co.uk/design-and-corporate-identity/) - Whenever you start thinking about corporate material, the question of design will rear its head. i.e do we use a new style; do we buy in someone to help, what style do we use etc. The next step usually is to review your corporate identity. Yes, design undoubtedly has a vital role in the presentation
- [Create a marketing plan for your start up business](https://bathmarketingconsultancy.co.uk/create-a-marketing-plan-for-your-start-up-business/) - When you start up your business, it is likely that marketing will play a key role in its success or failure. It is also likely that marketing is going to be another hat you try and wear along with accounts, client services; sales……....the list is endless. It is therefore essential that you have some sort
- [Should I be marketing in December?](https://bathmarketingconsultancy.co.uk/should-i-be-marketing-in-december/) - So it's full steam ahead now as we're partway through the "Silly Season" leading up to a well earned break, possibly with the family. But what does this mean for your marketing? Should you switch off what you're doing or increase your activity to make sure you're on the radars of your prospects for the
- [Cast the best people](https://bathmarketingconsultancy.co.uk/cast-the-best-people/) - The objective of your marketing activity should be to get that all important initial face to face meeting. This could be a presentation, a beauty parade, a pitch or even a chat over a coffee. Either way, always think long and hard about your personnel and who is the best person or people to go.
- [Why do I need to do any marketing?](https://bathmarketingconsultancy.co.uk/why-do-i-need-to-do-any-marketing/) - This is a question I hear a lot and usually from established companies who have built their client base using traditional methods over a long period of time. By this I mean, some of the older companies I come into contact with sometimes have an MD who is a complete marketing skeptic and he/she usually
- [Advertising. Do I include it in my marketing plan?](https://bathmarketingconsultancy.co.uk/advertising-do-i-include-it-in-my-marketing-plan/) - There are a lot of pros to including advertising as part of your overall marketing strategy, but, over and above the anticipated image building advertising can achieve, it also gets your company noticed and generates leads. (It can also rattle your competition, but that's not really a reason for including it........is it?!) There are some
- [The Company Brochure](https://bathmarketingconsultancy.co.uk/the-company-brochure/) - Yes, of course you need some sort of "company brochure." It will frequently be requested by outsiders and often be left behind by you or your staff as a calling card. Your own staff, any new recruits as well as potential staff will all expect you to have a brochure of some sort, but I feel it
- [Your marketing in 2013, good or bad?](https://bathmarketingconsultancy.co.uk/your-marketing-in-2013-good-or-bad/) - So, how was 2013 for your business? What marketing activity did you undertake? What worked and what didn't? Did you try anything new? For Bath Marketing Consultancy 2013 has been a year of sustained growth as we've seen demand for more strategic marketing increase. By this I mean that the clients we work have been
- [Work with the media to help your marketing](https://bathmarketingconsultancy.co.uk/work-with-the-media-to-help-your-marketing/) - The media can and do play a major part in marketing, but media Relations should go beyond submitting the standard press release to your local paper. The media exist to inform the public of news, events, business opportunities etc so it is their duty to be kept informed of what is happening out there in
- [Professional services advertising, some more tips](https://bathmarketingconsultancy.co.uk/professional-services-advertising-some-more-tips/) - Beyond the anticipated awareness and image building benefits that good advertising campaigns can achieve, the majority of the clients we work with simply want to know if advertising can generate leads! Well, in a word, yes it can. But given the limited numbers of companies who buy in the professional services arena and the probable
- [Internet facts for marketing](https://bathmarketingconsultancy.co.uk/internet-facts-for-marketing/) - According to a recent Nielsen consumer survey: 86.3% of people indicated the Internet is now vital to their lifestyle 74% of people determine who to do business with locally using online computerised search engines such as Google and Yahoo 50% use Internet yellow pages to find new and existing products and services 65% still use
- [Local listings do help marketing](https://bathmarketingconsultancy.co.uk/local-listings-do-help-marketing/) - As the struggle to get your business noticed continues, have you thought about local listings? Basically, if your business has a physical presence, you must get it listed in all the major local directories. Quality directories are still important. Google just changed the name AGAIN. The new name is “Google My Business”. (Old names were
- [People Buy From People They Like – Be Likeable!](https://bathmarketingconsultancy.co.uk/people-buy-from-people-they-like-be-likeable/) - I'd like to say that marketing is the be all and end all when it comes to building a successful business, but one of the most important part of a business is its people. Focusing on figuring out what your customers need and giving it to them in a cheerful, helpful manner goes a long
- [Social Media](https://bathmarketingconsultancy.co.uk/social-media-2/) - While social media may seem overwhelming, there are now many experienced people who can get your accounts set up quickly for very little money. At a minimum, you should decide on a username that you can use consistently across all social networks. Check to ensure the username you are considering is available on all the
- [Onwards and upwards!](https://bathmarketingconsultancy.co.uk/onwards-and-upwards/) - Well, January is out of the way. Phew.........and.........breathe! How did it go? Were there any changes in your market? Are there any new players in town? What did you decide to do? One area that will constantly need addressing, updating and auditing is your marketing. Nothing stays still for long in the world of getting
- [What to do when planning advertising](https://bathmarketingconsultancy.co.uk/what-to-do-when-planning-advertising/) - Theories about advertising come and go, but the basic starting point for designing an advertising campaign is the USP. As a minimum, there must be a USP - Unique Selling Point - compromising a benefit which is uniquely yours and which attracts. Then you must gain attention from the reader. Creating a print ad with
- [It is not downtime it is time to try some more marketing.](https://bathmarketingconsultancy.co.uk/its-not-downtime-its-time-to-try-some-more-marketing-2/) - Okay, I admit it. Sometimes your marketing wont hit the levels you're after. I know I always write about successes and success rates; about how to overcome answerphones or how to get the best from key marketing initiatives, but don't panic. Marketing is not all about sales. It's about making sure that when your prospects
- [Time is precious so don't ask for too much of it](https://bathmarketingconsultancy.co.uk/time-is-precious-so-dont-ask-for-too-much-of-it/) - After nearly 300 articles I thought it was worth clarifying something. Basically, throughout a number of the articles I write I make references to my own experiences within the marketing profession. This is where I tried and tested the theories and put into practice a lot of the marketing advice and deliverables I now give
- [I am a business owner and need to do some marketing](https://bathmarketingconsultancy.co.uk/i-am-a-business-owner-and-need-to-do-some-marketing/) - The majority of people who read the articles in our marketing help area are "professionals" who might not necessarily be experts in marketing or selling so it is up to us to try and provide direction in how they can improve their knowledge and/or skill set to help them reach their marketing goals. In some
- [Burn baby burn.....](https://bathmarketingconsultancy.co.uk/burn-baby-burn-2/) - I saw this quote many years ago from the marketing director at leading advertising agency, Young & Rubicam and I have never really forgotten it. "Marketing is rather like building a darn good fire. You need to start off slowly, gently nurturing it and not expect results immediately. With constant care and attention, the fire
- [10 ways to make your advertising budget work harder](https://bathmarketingconsultancy.co.uk/10-ways-to-make-your-advertising-budget-work-harder/) - No matter how big (or small) your ad budget is, most organisations struggle with making the most of their advertising budget....if they have a budget at all! While outspending your competition would be a nice things to be able to do, not every business has the resources to match competitors’ budgets. In addition, getting into
- [Marketing planning and routes to market](https://bathmarketingconsultancy.co.uk/marketing-planning-and-routes-to-market/) - Most small business owners know how important it is to have a business plan as a plan outlines your company's course for success. However, one crucial element of that plan which is sometimes missing or hidden is the marketing strategy. Marketing strategy can quite often be buried within the larger business plan and, as such,
- [What is Marketing Communication?](https://bathmarketingconsultancy.co.uk/what-is-marketing-communication/) - Marketing Communication is basically the process of using different communication channels and tools to communicate marketing information to target groups and desired parties. Marketing departments use various communication channels such as web, radio, printed media, billboards, opinion leaders, word of mouth, sponsorships and many other ways like television. This is also known as the promotion
- [What to include in your marketing plan](https://bathmarketingconsultancy.co.uk/what-to-include-in-your-marketing-plan/) - A Marketing plan is actually your how-to guide for your marketing, advertising and business development. This can be a few months or a few years depending on the purpose of the marketing plan and the company strategy so hang in there! However you should be aware that not one universal marketing plan fits all businesses
- [Digital Marketing. How do I do this?](https://bathmarketingconsultancy.co.uk/digital-marketing-how-do-i-do-this/) - Sometimes it’s impossible to decipher the wood from the trees when it comes to developing a digital marketing strategy. There are so many online platforms available these days and the vast majority are free to configure making each one saturated with millions of companies “shouting” online. Similarly, some companies quickly configure accounts on platforms like
- [David vs Goliath - you CAN do it.....](https://bathmarketingconsultancy.co.uk/david-vs-goliath-you-can-do-it/) - I have heard throughout my life that size doesn't matter! Similarly, bigger doesn't necessarily mean better. Well.....when it comes to business, I concur. As an owner of a business with a team of 7, we very much pride ourselves on our reaction times and service levels. We always aim to provide bespoke marketing solutions rather
- [Digital Marketing or Traditional Marketing?](https://bathmarketingconsultancy.co.uk/digital-marketing-or-traditional-marketing/) - These days, the business owner needs to consider a lot when creating their perfect marketing mix. For example, do they focus resources on traditional or digital marketing…or both? Each company is different so some would benefit more from one type of marketing than another. But, why are these two types of marketing considered separately? What’s
- [What is a marketing audit?](https://bathmarketingconsultancy.co.uk/what-is-a-marketing-audit/) - Whatever the market your business operates in, it is safe to say that it is likely to be highly unpredictable and competitive and, as such, business owners cannot leave any stone un-turned in their search for growth and development. One element often overlooked due to time or budget constraints is a full marketing audit. By
- [What is an online marketing strategy for my small business? And why do I need one?](https://bathmarketingconsultancy.co.uk/what-is-an-online-marketing-strategy-for-my-small-business-and-why-do-i-need-one/) - The key to this question really lies in developing a firm understanding of the fundamentals of marketing. Understanding the cogs that make the business turn, that generate revenue, attract and retain customers really is what marketing is all about. There are so many platforms available where companies can market themselves and the internet simply adds
- [Adapt your Marketing during the coronavirus](https://bathmarketingconsultancy.co.uk/adapt-your-marketing-during-the-coronavirus/) - 2020 really has been crisis management for a lot of businesses as the virus has not only changed the way consumers buy goods and services, but the pandemic has changed the way people do business and communicate (I wish I had shares in Zoom!) This situation will, in my opinion, reward organisations who have adapted
- [What is marketing and should I design my own website](https://bathmarketingconsultancy.co.uk/what-is-marketing-and-should-i-design-my-own-website/) - What marketing actually is and the pros and cons of DIY websites by Paul Tagent of Bath Marketing Consultancy.
- [What do I do about marketing during the Corona Virus](https://bathmarketingconsultancy.co.uk/what-do-i-do-about-marketing-during-the-coronavirus-2/) - At the start of the Coronavirus lockdown, Paul Tagent of Bath Marketing Consultancy discusses what businesses should do about their marketing during Covid-19
- [Think before you post!](https://bathmarketingconsultancy.co.uk/think-before-you-post/) - Do not approach your social media strategy without serious thought! Yes, the accessibility of most social media networks makes entering the world of social media easy and quick. However, just because the likes of Twitter are free to configure, it doesn’t mean it is the right platform for you to use! So how do you
- [Training. Do you offer it?](https://bathmarketingconsultancy.co.uk/training-do-you-offer-it/) - If you have the capacity to offer it, training can be a great form of PR. I say capacity as I know only too well the demands running training can make on a business! However, many of your clients will wish to keep in touch with your specialisms and/or possibly use you to bring new
- [Keeping in touch with your clients](https://bathmarketingconsultancy.co.uk/keeping-in-touch-with-your-clients/) - This really is far more difficult than you think and I will come clean and say that we are not as good at this as we should be, but remaining in contact with existing clients is vital. I'm not talking about calling up a client and saying, "hello, it's me. Got any new work for
- [The new business pitch](https://bathmarketingconsultancy.co.uk/the-new-business-pitch/) - In my time I've been involved with many "beauty parades" vs other agencies and I can safely say that they are incredibly time consuming and can tie an agency up in knots as well as drain resources. So, if you're asked to pitch for some business, the only acceptable outcome is winning. There really is
- [There's no such thing as junk mail](https://bathmarketingconsultancy.co.uk/theres-no-such-thing-as-junk-mail/) - This is a bold statement, but junk mail is not a label I would give to bulk mailings be they printed or emailed. To me the term should be more like misdirected mail or poorly targeted mail. Back in 2011, 21.9 million UK adults took action thanks to Direct Mail they received. Don’t be surprised by
- [Direct Marketing](https://bathmarketingconsultancy.co.uk/direct-marketing/) - Too many organisations perceive direct marketing as just direct mail. This is not the case. Direct marketing is a marketing method and direct mail is just one of the initiatives available. It may well form over 50% of what is done under the direct marketing heading, but it is slowly being overtaken by the increasing
- [Presentations and the art of listening](https://bathmarketingconsultancy.co.uk/presentations-and-the-art-of-listening/) - When I first entered the marketing and advertising industry, my CEO at the time said that presentations need to be dialogues rather than monologues and I've never forgotten this piece of valuable advice. I used to dread making presentations and it is very easy to get yourself into a bit of a state when your
- [Marketing Tools. There are lots on offer.](https://bathmarketingconsultancy.co.uk/marketing-tools-there-are-lots-on-offer/) - Marketing is multifaceted. The suite of marketing tools available these days means there are a wide range on offer for you to place what you do in from of clients and prospects. To me, these "tools" can be categorised into 6 key areas which are - Cold calling (canvassing) - Appointment making rather than selling
- [Establish your brand](https://bathmarketingconsultancy.co.uk/establish-your-brand/) - The more you look around, the more it becomes evident that most service professionals are alike in relation to winning new business. You may be not be a marketing person or working within marketing services. You may be an accountant, an architect or a solicitor, but whatever the title and sector, we all have tangibles
- [Protect Your Online Reputation](https://bathmarketingconsultancy.co.uk/protect-your-online-reputation/) - Having a strong online presence and a good brand profile plays a large part in marketing and brand awareness and we very much suggest you try and utilise all free avenues such as local listings to aid this part of your marketing and getting "out" your company name. However, online can also be a place where free speech is
- [Do not Forget About Offline Marketing](https://bathmarketingconsultancy.co.uk/do-not-forget-about-offline-marketing/) - Even if you do business entirely online, that is no reason to ignore valuable offline marketing methods. Order signs or bumper stickers and put them on your vehicles. Consider advertising in free and inexpensive classifieds such as local directories. Use business cards, fliers, promotional materials, thank you notes and other printed items. Consider going to
- [Annoying TV ads](https://bathmarketingconsultancy.co.uk/annoying-tv-ads/) - I can safely say that there are a number of TV ad campaigns running at the moment that are simply baffling to me in terms of their messaging, their content, their scripts and their all round presentation and I wonder why the agency who did them would even present them to their client not to
- [Pretty pictures vs making marketing work](https://bathmarketingconsultancy.co.uk/pretty-pictures-vs-making-marketing-work/) - Some might see this topic as controversial, but my aim is to show that having a beautiful logo, a "creative" advertisement and/or a pretty website is not necessarily going to mean a fast track to early retirement! I have spent my career "debating" the importance of creativity with numerous creative directors and, as yet, opinions
- [Create Content for SEO](https://bathmarketingconsultancy.co.uk/create-content-for-seo/) - Having quality content is a fundamental requirement for all websites if you want them to perform organically within search engines. There are probably 3 main considerations when looking at the wording you use that will influence SEO-driven content: 1) You must be as prolific as possible in your content creation. 2) You must balance the
- [Long-term authority is the name of the game!](https://bathmarketingconsultancy.co.uk/long-term-authority-is-the-name-of-the-game/) - Once launched, a new website is unlikely to see much SEO traffic to start with, so Bath Marketing Consultancy's suggestion is to focus on making long-term plans to get your website onto the radars that you want to be on. I have identified the need for your website to build "trust" and to ensure that
- [Why hide things? Be transparent!](https://bathmarketingconsultancy.co.uk/why-hide-things-be-transparent/) - The reason for this post is to share some experiences which have helped cement client relationships for me in the hope that it will reassure you that there is nothing wrong with being transparent in the way you work. For nearly 20 years I have been working in the advertising and marketing industry and in
- [Social media - a case study](https://bathmarketingconsultancy.co.uk/social-media-a-case-study/) - What do you do when one of those notification emails arrives in your in box letting you know that another person/business is "following you" or that someone has left a comment on your blog? Do you simply delete it feelign quite smug that someone else has noticed your business, do you make a note to
- [Website, Blog, News.....why all 3?](https://bathmarketingconsultancy.co.uk/website-blog-news-why-all-3/) - A great deal has been written about the merits of creating quality "inbound" links with regards to boosting a websites performance within search engines and I wanted to clarify how I position 3 possible activities within your marketing to facilitate this. We all know about websites, but what is a website for? In my opinion,
- [Talk about the benefits NOT the technique or features!](https://bathmarketingconsultancy.co.uk/talk-about-the-benefits-not-the-technique-or-features/) - Bath Marketing Consultancy received a call recently from a lovely lady I have met at Networking asking my advice about a new venture she is looking to launch. One of the questions she posed was about "cold calling" or "tele marketing." I have written an article previously on my top tips when making a cold call, but
- [My tips on how to make the dreaded cold call](https://bathmarketingconsultancy.co.uk/my-tips-on-how-to-make-the-dreaded-cold-call/) - Like many areas of business, to be successful a great deal is to do with planning. Have you done your homework? Do you know the prospects' name, job title, role within the organisation, areas of responsibility, business sector, email address and correct phone number - direct line is a bonus? In that case, you are
- [What are links?](https://bathmarketingconsultancy.co.uk/what-are-links/) - (If you are reading this from my Twitter post, well done, this is what link building is all about!) Basically, a link is a word, phrase or image that people can click on in order to be taken to your website. The more genuine links you have coming into your site, the better, especially if
- [Your radio advertising check list](https://bathmarketingconsultancy.co.uk/your-radio-advertising-check-list/) - From my Twitter post today. The 5 "i's" that make up a successful radio campaign are: Involvement - will it draw in listeners? Identity - will listeners know who the ad is about? Impression - will listeners get the right impression of the brand? Information - will the listener understand what the ad is saying?
- [Blogs & how to use one](https://bathmarketingconsultancy.co.uk/blogs-how-to-use-one/) - Do you blog? As you probably know, a blog is an online site in diary form. The most typical blog is one that has articles that are posted periodically with the newest appearing at the top of the page; above the previous one. There are also static pages like the about us or profile pages
- [How to open doors](https://bathmarketingconsultancy.co.uk/how-to-open-doors/) - In order for a business to grow, clients need to buy from you. Don't expect many clients or prospects to buy straight away or to beat a path to your door in the early stages, but stick with it and you will reap the rewards. Similarly, most buyer surveys suggest that buying decisions are highly
- [Market Research - DIY Tips](https://bathmarketingconsultancy.co.uk/market-research-diy-tips/) - I have been involved with a number of blue chip clients over the years who have embraced my idea of actually engaging an external agency to research the markets they operate in before actually implementing marketing initiatives, in terms of buying behaviour, competitive analysis, cost comparisons etc, but what about if you are a small
- [The advert - avoid these mistakes & categories](https://bathmarketingconsultancy.co.uk/the-advert-avoid-these-mistakes-categories/) - Following on from my post yesterday on the merits of advertising, I thought it was worth pointing out some of the traps that professional services organisations can fall into when advertising. Firstly, most of the adverts I see are all very similar and more often than not, of poor or average quality. A lot of small
- [The Company Brochure - Part 1](https://bathmarketingconsultancy.co.uk/the-company-brochure-part-1/) - After nearly 20 years in the industry, I am not 100% sure why companies have such an obsession with a company brochure! Yes, by all means have one so that you and your staff have a leave behind, but it is very unlikely to be a means to winning new business i.e I doubt whether
- [Breathe for a Change](https://bathmarketingconsultancy.co.uk/breathe-for-a-change/) - After a great 10 minute presentation at a recent networking event in Frome, I asked the speaker Mr Ken James, if he would like to write a summary so that I could post it onto my Blog as I felt it to be of great importance and relevance to us all. So...........below is a very
- [There is no magic formula to successful marketing. Is there?](https://bathmarketingconsultancy.co.uk/there-is-no-magic-formula-to-successful-marketing-is-there/) - It's another Monday morning and I have been thinking about what write today that would help my readers with their marketing. Racking my brains, I recall having written many times about particular marketing initiatives like direct mail, e marketing and advertising. I have written many posts on how to improve organic listings within search engines as
- [5 Top Tips to help SEO](https://bathmarketingconsultancy.co.uk/5-top-tips-to-help-seo/) - Below are the 5 main areas Bath Marketing Consultancy think you should look for when building a website which effectively can prevent a site from getting proper rankings: • Lack of content on the homepage. There are some very big companies who believe that they can get decent search engine rankings without adding readable text
- ['Comic' Omid Djalili to front new Moneysupermarket.com campaign](https://bathmarketingconsultancy.co.uk/comic-omid-djalili-to-front-new-moneysupermarket-com-campaign/) - I was about to Blog about yet another TV advert for a compare insurance type site when I checked Brand Republic's site and saw that Joe Thomas had beaten me to it!! His article was more factual, but, in a nutshell, Omid Djalili is now fronting Moneysupermarket.com replacing the previous ad fronted by Peter Jones
- [Hovis tops ITV's Ad Of The Decade](https://bathmarketingconsultancy.co.uk/hovis-tops-itvs-ad-of-the-decade/) - Adapted from 'Marketing News' I have found this little news item which I thought my provoke some comments...... Hovis’s ‘Go On Lad' advert has won ITV's ad of the decade, beating off competition from Skoda's excellent Cake advert and the not so special in my eyes, Cadbury's drumming Gorilla. The winning ad first aired in
- [Waitrose to sell products at Shell petrol-station forecourts](https://bathmarketingconsultancy.co.uk/waitrose-to-sell-products-at-shell-petrol-station-forecourts/) - Some good news for a Tuesday found online this morning: Oil giant Shell is to begin selling grocery products from retailer Waitrose at its UK forecourts. The trial will begin on 25 November and the offer will run across three forecourts in the West Midlands with the possible outcome of a larger number of Shell
- [No single marketing effort works all the time for every business](https://bathmarketingconsultancy.co.uk/no-single-marketing-effort-works-all-the-time-for-every-business/) - Never a truer statement in marketing! BMC advises that companies rotate several marketing tactics and vary your approach. Your customers tune out after a while if you get repetitive. Not only that, YOU get can bored too. Marketing can be fun, so take advantage of the thousands of opportunities available for communicating your value to
- [£23m anyone?!](https://bathmarketingconsultancy.co.uk/23m-anyone/) - A recent post on Marketing Magazine's website shows that Samsung is reviewing its £23m UK advertising account. For those agencies that are interested, the electronics company’s UK marketing campaigns are increasingly being used for its global product launches. Martin-Cruz (the company's Marketing Director) added that he was pushing for a ‘double-digit’ increase in the brand’s
- [Simple sales letters tips](https://bathmarketingconsultancy.co.uk/simple-sales-letters-tips/) - These marketing tips for letter writing might seem obvious, but implementing them can make a huge difference to response rates. 1) Must have a headline. If your sales letters don't have a headline that reaches off the paper and grabs the reader by the throat...you are sunk. Start paying attention to headlines. 2) Must clearly
- [Bath Marketing were on the CASE!](https://bathmarketingconsultancy.co.uk/bath-marketing-were-on-the-case/) - As part of our sales and marketing contract with our online technology client Imperium UK in Bristol, Bath Marketing has just spent a successful last 2 days at the CASE Europe Annual Conference 2009 mingling with senior marketing people from all over Europe and Asia. The Eduction sector is a challenging one when it comes
- [Soft to the touch.......](https://bathmarketingconsultancy.co.uk/soft-to-the-touch/) - Bath Marketing Consultancy are in discussions with AWE Ltd - a world leading water purification company in Cardiff - about designing and building a new website with the aim of giving the company a revitalised new look to boost its marketing. A tired and out of date website can work against your business as, if
- [Who ate all the 'pies?!'](https://bathmarketingconsultancy.co.uk/who-ate-all-the-pies/) - The best way to distinguish between advertising and marketing is to think of marketing as a pie, inside that pie you have slices of advertising, market research, media planning, public relations, product pricing, distribution, customer support, sales strategy, and community involvement. Advertising only equals one piece of the pie in the strategy. All of these
- [Advertising vs Marketing](https://bathmarketingconsultancy.co.uk/advertising-vs-marketing/) - In the business world, the terms "advertising" and "marketing" are often used interchangeably. Although closely related, they have distinct roles and involve different activities. Understanding these differences is essential for businesses looking to maximise their reach and influence in today’s competitive market. Marketing: The Bigger Picture Marketing is a broad strategy that encompasses all activities
- [Unlocking the Power of Social Media for Digital Marketing: A Strategic Guide](https://bathmarketingconsultancy.co.uk/social-networking/) - In today’s digital age, social media has become an indispensable tool for businesses aiming to engage with their target audiences, build brand loyalty, and drive growth. As one of the South West’s leading digital marketing agencies, Bath Marketing Consultancy understands the critical role that social media platforms play in a well-rounded marketing strategy. But with
- [E-retail continues to outperform even in the recession](https://bathmarketingconsultancy.co.uk/e-retail-continues-to-outperform-even-in-the-recession/) - Growth in online spending in 2008 represented a considerable outperformance of the increase in total retail and in 2009 it is forecast to grow by 13.3%, despite the overall retail market shrinking by £1.7bn. But with growth slowing, retailers must work harder to stand out. The AB shopping demographic offers retailers the most potential over
- [KIT - Keep In Touch](https://bathmarketingconsultancy.co.uk/kit-keep-in-touch/) - There are hundreds of great marketing strategies for getting new customers. But before that, you need to nurture your relationships with your existing customers. Test yourself - What do you have to offer your existing customers? When did you last let them know? What are you not offering existing customers that you could be offering
- [Even IT companies need online marketing.......](https://bathmarketingconsultancy.co.uk/even-it-companies-need-online-marketing/) - Bath Marketing Consultancy have put a proposal to a local prospect in the Bristol area who have turned to us for help with their marketing. This excellent IT support company has identified the need to be more visible via search engines and as well as keep their existing clients up to date with their new
- [Choosing the right company](https://bathmarketingconsultancy.co.uk/choosing-the-right-company/) - For some companies, the prospect of finding and appointing a marketing partner can be a daunting challange especially if this is an area they are unsure of. There are a number of questions which are needed to be asked - Where do you start? How do you know if you’re talking to the companies that

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- [AI Social Media Management](https://bathmarketingconsultancy.co.uk/ai-social-media-management/) - Boost engagement, leads, and brand visibility with AI Social Media Management services from Bath Marketing Consultancy. AI-powered content, automation, strategy, and social media growth solutions for modern businesses.
- [AI Services](https://bathmarketingconsultancy.co.uk/generative-ai-services/) - AI Services Artificial Intelligence Services for Business Growth Transform your business with AI-powered marketing, automation, SEO, and content solutions from Bath Marketing Consultancy. We help businesses improve efficiency, generate more leads, automate workflows, and grow faster with intelligent digital marketing strategies tailored for the modern online landscape. Home AI Services Get Your Free Marketing Audit
- [Get in touch](https://bathmarketingconsultancy.co.uk/get-in-touch/) - Get in touch with Bath Marketing Consultancy for expert digital marketing, SEO, web design, PPC, and marketing strategy. Book a free digital consultation.
- [Marketing Team](https://bathmarketingconsultancy.co.uk/who-we-are/marketing-team/) - Meet the expert marketing team at Bath Marketing Consultancy. Discover our specialists in SEO, AI Services, digital marketing, web and PPC, dedicated to crafting tailored strategies for your business growth.
- [FAQ](https://bathmarketingconsultancy.co.uk/bmc-faq/) - Get answers to your digital marketing, SEO, PPC, and web design questions. Learn how Bath Marketing Consultancy can help your business grow online with tailored strategies and expert services.
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- [Graphic Design Agency Bristol United Kingdom (UK)](https://bathmarketingconsultancy.co.uk/graphic-design-agency-bristol-united-kingdom-uk/) - Looking for a graphic design agency Bristol? We create logos, branding, and marketing visuals that elevate your brand and engage your audience.
- [AI SEO Bristal United Kingdom (UK)](https://bathmarketingconsultancy.co.uk/ai-seo-bristal-united-kingdom/) - Looking for AI SEO services Bristol? We use advanced AI, data-driven insights, and smart strategies to boost rankings, increase visibility, and drive targeted traffic.
- [AI SEO Bath United Kingdom (UK)](https://bathmarketingconsultancy.co.uk/ai-seo-bath-united-kingdom/) - Looking for AI SEO services Bath? We use advanced AI, data-driven insights, and smart strategies to boost rankings, increase visibility, and drive targeted traffic.
- [Graphic Design Agency Bath United Kingdom (UK)](https://bathmarketingconsultancy.co.uk/graphic-design-agency-bath-united-kingdom/) - Looking for a graphic design agency Bath? We create logos, branding, and marketing visuals that elevate your brand and engage your audience effectively.
- [Social Media Marketing Services Bath United Kingdom (UK)](https://bathmarketingconsultancy.co.uk/social-media-marketing-services-bath-united-kingdom-uk/) - Looking for social media marketing services Bath? We create targeted campaigns, engaging content, and data-driven strategies to increase brand awareness, engagement, and leads.
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- [Search Engine Optimisation Bath United Kingdom (UK)](https://bathmarketingconsultancy.co.uk/search-engine-optimisation-bath-united-kingdom-uk/) - Improve your online visibility with expert Search Engine Optimisation Bath. Our SEO strategies help businesses increase rankings, attract local customers, and drive sustainable growth.
- [Web Development Agency Bath United Kingdom (UK)](https://bathmarketingconsultancy.co.uk/web-development-agency-bath-united-kingdom-uk/) - Looking for web development Bath? We build high-performance, SEO-optimised websites that help local businesses attract customers and grow online.
- [Web Development Agency Bristol United Kingdom (UK)](https://bathmarketingconsultancy.co.uk/web-development-agency-bristol-united-kingdom-uk/) - Looking for expert web development Bristol? We design and develop responsive, SEO-optimised, and high-performance websites tailored to your business goals. Get a custom website that drives traffic, leads, and growth.
- [Digital Marketing Agency Bristol United Kingdom (UK)](https://bathmarketingconsultancy.co.uk/digital-marketing-services/bristol/) - Trusted digital marketing agency Bristol delivering SEO, PPC, and growth strategies. A results-driven digital marketing company for Bristol United Kingdom (UK) businesses.
- [Search Engine Optimisation Bristol United Kingdom (UK)](https://bathmarketingconsultancy.co.uk/search-engine-optimisation/bristol/) - Boost your online visibility with expert search engine optimisation Bristol. Tailored SEO strategies to drive traffic and enquiries.
- [PPC Agency In Bristol United Kingdom (UK)](https://bathmarketingconsultancy.co.uk/pay-per-click-management-services/bristol/) - Results-driven PPC agency in Bristol helping businesses generate leads, sales, and ROI through expertly managed Google Ads and paid campaigns.
- [Marketing Services](https://bathmarketingconsultancy.co.uk/services/) - Marketing Services Digital Marketing & Web Development Services At BMC, we provide expert marketing guidance for SMEs ready to invest in growth. Our bespoke, data-led strategies are built around your business goals — enhancing brand presence, improving digital performance and ensuring every marketing pound works harder. From insight to implementation, we deliver measurable results with
- [Testimonials](https://bathmarketingconsultancy.co.uk/testimonials/) - Read authentic client testimonials for Bath Marketing Consultancy. Discover how our website design, Google Ads, and SEO strategies have delivered measurable results and success for businesses like yours.
- [Technologies](https://bathmarketingconsultancy.co.uk/technologies/) - Explore the latest Web Development Technologies. Stay updated and enhance your online presence with innovative tools!
- [Manufacturing & Industrial](https://bathmarketingconsultancy.co.uk/manufacturing/) - Discover tailored digital solutions for the manufacturing and industrial sector from Bath Marketing Consultancy. We design high-performance websites, enhance online visibility, and drive growth for manufacturers and suppliers through expert web development and digital marketing.
- [Healthcare & Wellness](https://bathmarketingconsultancy.co.uk/healthcare-wellness/) - Boost your healthcare or wellness business with tailored marketing solutions from Bath Marketing Consultancy. We offer expert SEO, content, social media, and web design to drive patient engagement and growth.
- [Get a Quote](https://bathmarketingconsultancy.co.uk/get-a-quote/) - Ready to elevate your marketing? Get a free quote from Bath Marketing Consultancy for SEO, Google Ads, website development, and brand strategy. Start your project today!
- [Education & E-Learning](https://bathmarketingconsultancy.co.uk/education-e-learning/) - Empower your education or e-learning institution with a high-performance website from Bath Marketing Consultancy. We specialize in designing and developing interactive, user-friendly, and mobile-responsive platforms with features like LMS integration, secure portals, and e-commerce, enhancing engagement and accessibility for students and educators.
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## FAQs

- [Will AI replace human marketing teams?](https://bathmarketingconsultancy.co.uk/faq/will-ai-replace-human-marketing-teams/) - AI is designed to support marketing teams rather than replace them entirely. While AI can automate repetitive tasks such as data analysis, content generation, reporting and workflow management, human creativity, strategy and decision-making remain essential. The most effective marketing strategies combine AI efficiency with human expertise to create personalised, high-quality customer experiences. Businesses that successfully
- [How long does it take to implement AI solutions?](https://bathmarketingconsultancy.co.uk/faq/how-long-does-it-take-to-implement-ai-solutions/) - The timeline for AI implementation depends on the complexity of the project and the systems involved. Some AI solutions, such as chatbots or marketing automation workflows, can be implemented relatively quickly, while larger AI transformation projects may require ongoing planning, testing and optimisation. A successful AI strategy typically begins with understanding your business goals, identifying
- [Can AI help generate more leads for my business?](https://bathmarketingconsultancy.co.uk/faq/can-ai-help-generate-more-leads-for-my-business/) - Yes. AI can significantly improve lead generation by helping businesses automate prospecting, personalise communication and optimise customer engagement strategies. AI-powered systems can analyse user behaviour, improve audience targeting and automate follow-up processes, helping businesses capture and convert more leads efficiently. AI can also improve PPC advertising, SEO, email marketing and chatbot interactions to create stronger
- [What is AI search optimisation?](https://bathmarketingconsultancy.co.uk/faq/what-is-ai-search-optimisation/) - AI search optimisation, also known as Generative Engine Optimisation (GEO), helps businesses improve visibility in AI-powered search environments such as ChatGPT, Google AI Overviews and other generative search platforms.
- [What industries can benefit from AI consulting?](https://bathmarketingconsultancy.co.uk/faq/what-industries-can-benefit-from-ai-consulting/) - Almost every industry can benefit from AI, including retail, healthcare, construction, professional services, hospitality, legal services and manufacturing.
- [Is AI suitable for small businesses?](https://bathmarketingconsultancy.co.uk/faq/is-ai-suitable-for-small-businesses/) - Yes. AI is increasingly accessible for SMEs and can provide significant benefits in marketing, automation, customer support and productivity. Many AI tools are scalable and cost-effective for small businesses.
- [What are the risks of implementing AI in business?](https://bathmarketingconsultancy.co.uk/faq/what-are-the-risks-of-implementing-ai-in-business/) - Like any technology, AI implementation should be approached strategically. Potential risks can include poor tool selection, lack of integration planning, data privacy concerns or overreliance on automation without proper oversight. However, with the right strategy and guidance, these risks can be minimised effectively. Businesses should focus on implementing AI solutions that align with their operational
- [What is Generative Engine Optimisation (GEO)?](https://bathmarketingconsultancy.co.uk/faq/what-is-generative-engine-optimisation-geo/) - Generative Engine Optimisation (GEO) is the process of optimising content and website structure for AI-powered search experiences such as Google AI Overviews, ChatGPT, Gemini and other generative search platforms. Unlike traditional SEO, GEO focuses on improving how AI systems understand, reference and surface your business information in conversational search results. This includes improving content quality,
- [How much does AI consulting cost?](https://bathmarketingconsultancy.co.uk/faq/how-much-does-ai-consulting-cost/) - The cost of AI consulting depends on the complexity of your business requirements, the type of AI solutions needed and the level of implementation support required. Some businesses may only need strategic guidance and workflow recommendations, while others may require full AI integration, automation setup and ongoing optimisation. At Bath Marketing Consultancy, we provide tailored
- [Do you provide AI implementation support?](https://bathmarketingconsultancy.co.uk/faq/do-you-provide-ai-implementation-support/) - Yes. We can help businesses identify suitable AI solutions, develop implementation strategies and support integration into existing workflows and systems.
- [How can AI improve digital marketing?](https://bathmarketingconsultancy.co.uk/faq/how-can-ai-improve-digital-marketing/) - AI can improve SEO, content creation, audience targeting, PPC advertising, email marketing, lead generation and campaign optimisation through automation and data analysis.
- [What is AI consulting?](https://bathmarketingconsultancy.co.uk/faq/what-is-ai-consulting/) - AI consulting helps businesses understand how artificial intelligence can improve operations, marketing, customer engagement and efficiency. AI consultants assess your business needs, recommend suitable technologies and create strategies for successful implementation.
- [Why choose Bath Marketing Consultancy for AI services?](https://bathmarketingconsultancy.co.uk/faq/why-choose-bath-marketing-consultancy-for-ai-services/) - Bath Marketing Consultancy combines strategic marketing expertise with AI-powered technologies to help businesses improve visibility, generate more leads and achieve sustainable growth. Our approach focuses on practical, results-driven strategies tailored to each client’s goals, combining automation, SEO, PPC, social media and AI-driven marketing solutions designed for long-term business success.
- [How does AI help with social media management?](https://bathmarketingconsultancy.co.uk/faq/how-does-ai-help-with-social-media-management/) - AI helps businesses manage social media more efficiently by assisting with content planning, post scheduling, audience analysis, engagement tracking and content recommendations. AI-powered social media strategies can improve consistency, increase audience engagement and help businesses identify the types of content that perform best.
- [What are AI chatbots used for?](https://bathmarketingconsultancy.co.uk/faq/what-are-ai-chatbots-used-for/) - AI chatbots are used to automate customer communication, answer frequently asked questions, qualify leads and provide instant support on websites, WhatsApp and social media platforms. Businesses use AI chatbots to improve customer experience, reduce response times and capture leads 24/7 without requiring constant manual support.
- [What is AI-powered SEO?](https://bathmarketingconsultancy.co.uk/faq/what-is-ai-powered-seo/) - AI-powered SEO combines traditional search engine optimisation with artificial intelligence tools to improve website visibility, keyword targeting and content performance. AI can help analyse search trends, optimise content, identify ranking opportunities and improve visibility across Google search results and AI-driven platforms such as ChatGPT and Google AI Overviews.
- [What industries can benefit from AI services?](https://bathmarketingconsultancy.co.uk/faq/what-industries-can-benefit-from-ai-services/) - Almost every industry can benefit from AI services, including professional services, healthcare, eCommerce, property, hospitality, construction, finance and local businesses. AI solutions can help businesses improve customer communication, automate workflows, enhance marketing performance and streamline operations regardless of industry size or sector.
- [How can AI help my business grow?](https://bathmarketingconsultancy.co.uk/faq/how-can-ai-help-my-business-grow/) - AI can help businesses grow by improving efficiency, automating time-consuming tasks and delivering more personalised customer experiences. AI-powered tools can analyse large amounts of data, identify trends and optimise marketing campaigns in real time. This helps businesses generate better leads, improve customer engagement, reduce marketing costs and increase return on investment across digital channels.
- [What are AI marketing services?](https://bathmarketingconsultancy.co.uk/faq/what-are-ai-marketing-services/) - AI marketing services use artificial intelligence technologies to improve digital marketing performance, automate repetitive tasks and help businesses make smarter marketing decisions. These services can include AI-powered SEO, Google Ads management, chatbot development, content creation, marketing automation and social media management. AI helps businesses analyse customer behaviour, optimise campaigns and improve lead generation more efficiently
- [How long does it take to see results from BMC’s SEO services?](https://bathmarketingconsultancy.co.uk/faq/how-long-does-it-take-to-see-results-from-bmcs-seo-services/) - SEO results vary depending on competition and website status, but most clients see noticeable improvements in rankings and traffic within 3-6 months of implementing our strategies.
- [Can BMC manage my Google Ads campaigns?](https://bathmarketingconsultancy.co.uk/faq/can-bmc-manage-my-google-ads-campaigns/) - Absolutely! Our PPC experts optimise Google Ads campaigns to maximise ROI, drive targeted traffic, and increase conversions using data-driven strategies tailored to your business goals.
- [Does BMC work with businesses outside of Bath, Bristol, and Somerset?](https://bathmarketingconsultancy.co.uk/faq/does-bmc-work-with-businesses-outside-of-bath-bristol-and-somerset/) - While we specialise in serving businesses in Bath, Bristol, and Somerset, our digital marketing services are designed to support businesses locally and nationally, ensuring measurable results wherever you are.
- [How can I request a free digital audit from BMC?](https://bathmarketingconsultancy.co.uk/faq/how-can-i-request-a-free-digital-audit-from-bmc/) - You can request a free digital audit and consultation by contacting us at 01225 436426 or visiting our website at to fill out the SEO Audit form.
- [How does BMC’s SEO service work?](https://bathmarketingconsultancy.co.uk/faq/how-does-bmcs-seo-service-work/) - Our SEO services include keyword research, on-page and off-page optimisation, and AI-driven strategies to improve your website’s ranking on search engines like Google, increasing organic traffic and visibility.
- [What makes BMC different from other digital marketing agencies in Bath?](https://bathmarketingconsultancy.co.uk/faq/what-makes-bmc-different-from-other-digital-marketing-agencies-in-bath/) - With over 16 years of experience and 28+ national awards, BMC combines expertise, innovative AI SEO techniques, and a client-focused approach to deliver measurable results tailored to businesses in Bath, Bristol, and Somerset.
- [How can BMC help my business improve its online presence?](https://bathmarketingconsultancy.co.uk/faq/how-can-bmc-help-my-business-improve-its-online-presence/) - We use data-driven strategies such as SEO, PPC, and social media marketing to increase your website’s visibility, drive organic and targeted traffic, and enhance user engagement, helping your business stand out online.
- [What services does Bath Marketing Consultancy (BMC) offer?](https://bathmarketingconsultancy.co.uk/faq/what-services-does-bath-marketing-consultancy-bmc-offer/) - BMC provides a range of digital marketing services, including Search Engine Optimisation (SEO), Pay-Per-Click (PPC) management, website design, social media marketing, graphic design, AI SEO, and mobile-view website development. We also offer tailored marketing consultancy to support business growth.
- [How much does social media marketing cost?](https://bathmarketingconsultancy.co.uk/faq/how-much-does-social-media-marketing-cost/) - Costs depend on scope: platforms used, amount and type of content, paid advertising budget, frequency, and complexity of campaigns. For exact figures, we offer a quote or consultation. (You can “Get a Quote” via the website.)
- [What kinds of businesses do you work with?](https://bathmarketingconsultancy.co.uk/faq/what-kinds-of-businesses-do-you-work-with/) - We serve a range of industries (healthcare & wellness etc.), varying in size, with different objectives—some wanting brand awareness, others wanting sales or leads. We adapt strategy accordingly.
- [Do you provide ongoing management or one-off campaigns?](https://bathmarketingconsultancy.co.uk/faq/do-you-provide-ongoing-management-or-one-off-campaigns/) - Both. We can set up ongoing management of your social media presence, regular content posting plus ads, or work on specific campaign-based tasks.
- [What role do paid adverts play versus organic content?](https://bathmarketingconsultancy.co.uk/faq/what-role-do-paid-adverts-play-versus-organic-content/) - Paid adverts help reach more precise audiences and scale results, while organic content builds brand voice, trust and long-term engagement. Both are part of a balanced strategy.
- [What makes Bath Marketing Consultancy stand out?](https://bathmarketingconsultancy.co.uk/faq/what-makes-bath-marketing-consultancy-stand-out/) - With years of local expertise in Bath and a focus on results-driven strategies, we combine creativity with analytics to deliver ROI-focused social media growth. Our team ensures every campaign is ethical, innovative, and aligned with your brand, serving clients across the UK.
- [How do you create a social media strategy?](https://bathmarketingconsultancy.co.uk/faq/how-do-you-create-a-social-media-strategy/) - Our approach includes market research, competitor analysis, setting clear goals, defining and understanding the target audience, and then mapping out content, ad campaigns, formats etc.
- [What exactly does Bath Marketing Consultancy offer under Social Media Marketing?](https://bathmarketingconsultancy.co.uk/faq/what-exactly-does-bath-marketing-consultancy-offer-under-social-media-marketing/) - We provide full-spectrum social media services including content creation, audience targeting, paid advertising, influencer collaborations, video reels, static posts, Instagram Stories, and interactive campaigns across platforms like Facebook, Instagram, LinkedIn, Twitter, YouTube etc.
- [How do I get started / what's the first step?](https://bathmarketingconsultancy.co.uk/faq/how-do-i-get-started-whats-the-first-step/) - Contact us for a free, confidential consultation to discuss your business goals and challenges. We serve clients in Bath, the UK, and beyond, and we’ll create a tailored plan to drive your success. Reach out today to start the conversation!
- [How long before I see results?](https://bathmarketingconsultancy.co.uk/faq/how-long-before-i-see-results/) - PPC can deliver more immediate visibility compared to many organic strategies, but Bath Marketing Consultancy recommends running campaigns for at least three months to properly leverage ad platform algorithms and optimise performance.
- [How much do your PPC services cost / What budget do I need?](https://bathmarketingconsultancy.co.uk/faq/how-much-do-your-ppc-services-cost-what-budget-do-i-need/) - Clients can spend anywhere from £250 up to £15,000 per month depending on goals, industry, competitive levels, and campaign scope.
- [Do you offer an audit of my existing PPC campaigns?](https://bathmarketingconsultancy.co.uk/faq/do-you-offer-an-audit-of-my-existing-ppc-campaigns/) - Yes — they offer a free initial audit of existing campaigns to assess performance and identify optimisation opportunities.
- [What is included in your PPC service offering?](https://bathmarketingconsultancy.co.uk/faq/what-is-included-in-your-ppc-service-offering/) - Key services include: keyword research, ad copywriting & design, bid management & budget optimisation, landing page optimisation, retargeting/remarketing ads, performance tracking & detailed reporting.
- [How is your PPC strategy developed?](https://bathmarketingconsultancy.co.uk/faq/how-is-your-ppc-strategy-developed/) - The process starts with understanding business goals, target audience, and doing in-depth keyword research. Then they set up ad creation, campaign structure, audience targeting, etc. The strategy evolves via continuous monitoring and optimisation.
- [Which platforms do you manage for PPC advertising?](https://bathmarketingconsultancy.co.uk/faq/which-platforms-do-you-manage-for-ppc-advertising/) - Bath Marketing Consultancy manages PPC campaigns on Google Ads, Bing Ads, Facebook, Instagram, LinkedIn, and YouTube.
- [Why should I choose Bath Marketing Consultancy for PPC management?](https://bathmarketingconsultancy.co.uk/faq/why-should-i-choose-bath-marketing-consultancy-for-ppc-management/) - With our award-winning expertise, we deliver data-driven campaigns that maximize ROI, lower cost-per-click, improve conversion rates, and ensure efficient ad spend. We handle everything from strategy to optimization for measurable results.
- [What is PPC management and how can it benefit my business?](https://bathmarketingconsultancy.co.uk/faq/what-is-ppc-management-and-how-can-it-benefit-my-business/) - PPC (Pay-Per-Click) management refers to creating, optimising & tracking paid online advertising campaigns (e.g. Google Ads, Bing Ads, social media ads). It benefits your business by driving targeted traffic, boosting visibility, increasing conversions, and maximising return on ad spend.
- [Why choose Bath Marketing Consultancy for mobile website development?](https://bathmarketingconsultancy.co.uk/faq/why-choose-bath-marketing-consultancy-for-mobile-website-development/) - As an award-winning digital marketing agency based in Bath and Somerset, we bring specialised expertise in crafting custom mobile solutions that exceed your goals. Our focus on tailored strategies, proven results in driving engagement, and comprehensive support sets us apart for businesses seeking growth through innovative web development.
- [Do you optimise UI/UX for mobile devices?](https://bathmarketingconsultancy.co.uk/faq/do-you-optimise-ui-ux-for-mobile-devices/) - Yes — the service includes crafting an intuitive user interface (UI) and user experience (UX) that works well on mobile: simple navigation, clean layout, and features that are easy to use with touch devices.
- [Do you provide e-commerce solutions as part of mobile-view development?](https://bathmarketingconsultancy.co.uk/faq/do-you-provide-e-commerce-solutions-as-part-of-mobile-view-development/) - Yes — if you sell products or services, the team can build a mobile-friendly e-commerce platform as part of the service.
- [What is “responsive design”?](https://bathmarketingconsultancy.co.uk/faq/what-is-responsive-design/) - It’s a design approach where the layout and content adapt automatically to different screen sizes and orientations (phones, tablets, desktops) so users always get an optimal view.
- [Can you convert my existing desktop website to a mobile-friendly version?](https://bathmarketingconsultancy.co.uk/faq/can-you-convert-my-existing-desktop-website-to-a-mobile-friendly-version/) - While the page doesn’t explicitly say “redesign existing sites,” since they offer responsive design, performance optimisation, etc., it’s likely they can adapt or rebuild your existing site to be mobile-friendly. You should discuss specifics with them.
- [Why is a mobile-friendly website important?](https://bathmarketingconsultancy.co.uk/faq/why-is-a-mobile-friendly-website-important/) - Because a large proportion of web browsing is done via mobile devices. A mobile-friendly site boosts user experience, reduces bounce rates, and helps in SEO since search engines like Google prioritise mobile-friendly websites.
- [How does mobile-first design affect search engine rankings?](https://bathmarketingconsultancy.co.uk/faq/how-does-mobile-first-design-affect-search-engine-rankings/) - Google uses mobile indexing and gives priority to how websites perform on mobile devices. If your site isn’t mobile-friendly, your search rankings could suffer. Bath Marketing Consultancy’s approach helps ensure good rankings.
- [What is “mobile-view” website development?](https://bathmarketingconsultancy.co.uk/faq/what-is-mobile-view-website-development/) - Mobile-view (or mobile-first) website development means designing and building a website with smartphones and tablets in mind first, ensuring that it works smoothly on small screens. The site is then scaled up for larger devices such as desktops.
- [How Long Does Website Development Take?](https://bathmarketingconsultancy.co.uk/faq/how-long-does-website-development-take/) - A standard website usually takes 2–6 weeks to develop, while complex ecommerce or custom web applications may take 6–12 weeks or more.
- [How Much Do Web Development Services Cost in the UK?](https://bathmarketingconsultancy.co.uk/faq/how-much-do-web-development-services-cost-in-the-uk/) - The cost of web development services in the UK typically ranges from £500 to £10,000+, depending on website complexity, features, design requirements, and functionality.
- [Are your web development services suitable for small businesses?](https://bathmarketingconsultancy.co.uk/faq/are-your-web-development-services-suitable-for-small-businesses/) - Absolutely. We specialize in creating affordable, scalable websites for businesses of all sizes, from startups to established enterprises, ensuring a professional online presence that drives results.
- [Can you integrate third-party tools and APIs?](https://bathmarketingconsultancy.co.uk/faq/can-you-integrate-third-party-tools-and-apis/) - Yes. We offer third-party API integrations to extend site functionality, whether for payment gateways, booking systems, CRM tools, or other services.
- [Do you ensure websites work well on mobile devices?](https://bathmarketingconsultancy.co.uk/faq/do-you-ensure-websites-work-well-on-mobile-devices/) - Absolutely. Mobile-responsive development is one of our core offerings. Your site will be designed to work seamlessly across phones, tablets, and desktops.
- [How do you ensure the website is secure?](https://bathmarketingconsultancy.co.uk/faq/how-do-you-ensure-the-website-is-secure/) - We follow best practices (secure hosting, SSL, regular updates, safe coding practices), perform security checks during and after development, and provide ongoing maintenance to address vulnerabilities.
- [Will my new website be search engine-friendly?](https://bathmarketingconsultancy.co.uk/faq/will-my-new-website-be-search-engine-friendly/) - Yes — all websites are built with SEO best practices in mind. We ensure they are fast, secure, and optimised to rank well.
- [Do you redesign existing websites or only build new ones?](https://bathmarketingconsultancy.co.uk/faq/do-you-redesign-existing-websites-or-only-build-new-ones/) - We do both. If you have an existing website that needs a redesign, revamp, or migration, we can help modernise its look, improve its user experience, speed, and performance.
- [How long does it typically take to build a website?](https://bathmarketingconsultancy.co.uk/faq/how-long-does-it-typically-take-to-build-a-website/) - The timeline depends on the complexity of the project. Simple brochure sites might take 4-6 weeks; more complex e-commerce or custom web application projects can take longer. We always map out a timeline during the planning phase.
- [What Are Web Development Services?](https://bathmarketingconsultancy.co.uk/faq/what-are-web-development-services/) - Web development services involve designing, building, and maintaining websites and web applications. These services include front-end development, back-end development, content management systems, ecommerce platforms, and website optimization to improve performance, usability, and SEO.
- [What kinds of web development services do you provide?](https://bathmarketingconsultancy.co.uk/faq/what-kinds-of-web-development-services-do-you-provide/) - We offer a full spectrum of services including WordPress development, e-commerce website creation, custom website development & web applications, CMS integration, landing page design, mobile-responsive development, third-party API integrations, and ongoing website maintenance & support. Bath Marketing Consultancy AI-SEO uses artificial intelligence, machine learning, and predictive analytics to automate, enhance, and scale SEO tasks. Whereas
- [What kinds of technical SEO issues can be automatically detected and resolved?​](https://bathmarketingconsultancy.co.uk/faq/what-kinds-of-technical-seo-issues-can-be-automatically-detected-and-resolved/) - The AI-enabled audits look for technical issues like page speed, broken links, mobile responsiveness, indexing errors, site architecture issues, perhaps schema markup, etc., then help prioritise and resolve them.
- [Why should I hire Bath Marketing Consultancy for AI SEO services?](https://bathmarketingconsultancy.co.uk/faq/why-should-i-hire-bath-marketing-consultancy-for-ai-seo-services/) - With years of expertise in digital marketing, Bath Marketing Consultancy specializes in AI-driven SEO solutions that go beyond traditional methods. Our team combines human insight with AI precision to provide efficient, cost-effective marketing services that boost rankings and drive traffic, ensuring your online presence stands out in competitive markets.
- [Can content optimisation via AI improve user experience as well as SEO?](https://bathmarketingconsultancy.co.uk/faq/can-content-optimisation-via-ai-improve-user-experience-as-well-as-seo/) - Yes. Bath Marketing Consultancy claims that AI-driven content optimisation not only improves relevance and rankings but also boosts engagement, readability, and thereby user experience. Better content relevance tends to reduce bounce rates and improve time on site.
- [How does AI help with keyword research?](https://bathmarketingconsultancy.co.uk/faq/how-does-ai-help-with-keyword-research/) - AI tools allow identification of high-performing keywords, including long-tail and emerging keyword opportunities, by analysing large data sets of search behaviour, competition, and trends. This lets businesses target keywords more likely to drive relevant traffic.
- [Is AI SEO more expensive than traditional SEO?](https://bathmarketingconsultancy.co.uk/faq/is-ai-seo-more-expensive-than-traditional-seo/) - It might involve higher initial investment, especially if setting up AI-driven tools or custom analytics. But it can be cost-efficient over time due to automation, faster insights, and better optimisation. Bath Marketing likely tailors pricing based on scope.
- [What services are included under Bath Marketing’s AI SEO offering?](https://bathmarketingconsultancy.co.uk/faq/what-services-are-included-under-bath-marketings-ai-seo-offering/) - Their AI SEO service includes: AI-powered keyword research Content optimisation with AI recommendations Automated technical SEO audits and performance monitoring Predictive analytics to anticipate trends Competitor analysis using AI-driven insights
- [What is predictive analytics in the context of AI SEO, and why is it useful?](https://bathmarketingconsultancy.co.uk/faq/what-is-predictive-analytics-in-the-context-of-ai-seo-and-why-is-it-useful/) - Predictive analytics uses AI algorithms to forecast trends—what content or keywords might become more important, how users’ search behaviour may change, or how competitors may move. This allows businesses to stay ahead rather than always reacting.
- [What is AI-SEO and how is it different from traditional SEO?](https://bathmarketingconsultancy.co.uk/faq/what-is-ai-seo-and-how-is-it-different-from-traditional-seo/) - AI-SEO uses artificial intelligence, machine learning, and predictive analytics to automate, enhance, and scale SEO tasks. Whereas traditional SEO often relies on manual processes and historical data, AI-SEO can handle real-time data, adapt faster to algorithm changes, and uncover deeper insights.
- [Do you offer SEO audits? What do they include?](https://bathmarketingconsultancy.co.uk/faq/do-you-offer-seo-audits-what-do-they-include/) - Yes, we provide in-depth SEO audits. They include reviews of site speed, mobile responsiveness, technical issues, keyword usage, meta tags, content quality, link profile, and recommendations for improvement.
- [What makes Bath Marketing Consultancy different from other SEO agencies?](https://bathmarketingconsultancy.co.uk/faq/what-makes-bath-marketing-consultancy-different-from-other-seo-agencies/) - With our deep understanding of the Bath market and a focus on ethical practices, we deliver measurable results without shortcuts. Our consultants bring years of experience and stay updated with the latest SEO trends to ensure your success.
- [How long does it take to see results from SEO?](https://bathmarketingconsultancy.co.uk/faq/how-long-does-it-take-to-see-results-from-seo/) - SEO is usually a medium to long-term strategy. Depending on your current website health, competition, and scope of work, noticeable improvements can start in a few months, but full benefits tend to accumulate over a longer period. (Exact timeline depends case by case.)
- [What tools do you use to measure and improve SEO performance?](https://bathmarketingconsultancy.co.uk/faq/what-tools-do-you-use-to-measure-and-improve-seo-performance/) - We use tools such as Google Analytics, SEMrush, Ahrefs etc., to track rankings, traffic, competitor behaviour and identify opportunities.
- [How is your SEO strategy tailored to my industry or competitors?](https://bathmarketingconsultancy.co.uk/faq/how-is-your-seo-strategy-tailored-to-my-industry-or-competitors/) - We do competitor SEO analysis, keyword research specific to your niche, and tailor content and link-building strategies based on what competitors are doing and what is likely to work.
- [Which types of SEO do you offer?](https://bathmarketingconsultancy.co.uk/faq/which-types-of-seo-do-you-offer/) - We offer a holistic SEO approach including on-page SEO, technical SEO, local SEO, off-page/link building, mobile SEO, content creation, and competitor analysis.
- [What is local SEO, and when is it important?](https://bathmarketingconsultancy.co.uk/faq/what-is-local-seo-and-when-is-it-important/) - Local SEO focuses on improving visibility in local searches (e.g. businesses with physical locations or serving certain geographic areas). It involves optimising Google My Business, local citations, and geo-targeted content. Very important for businesses with local customers.
- [What exactly is Search Engine Optimisation (SEO) and how can it benefit my business?](https://bathmarketingconsultancy.co.uk/faq/what-exactly-is-search-engine-optimisation-seo-and-how-can-it-benefit-my-business/) - SEO is a set of strategies to improve your website’s visibility on search engines like Google and Bing. It helps you rank higher, get more traffic, and attract quality leads or customers.
- [How do I get started with Bath Marketing Consultancy?](https://bathmarketingconsultancy.co.uk/faq/how-do-i-get-started-with-bath-marketing-consultancy/) - Get In touch for a free, confidential consultation. We’ll discuss your business goals, assess your current digital presence, and propose a tailored strategy to help you succeed online.
- [How long does it take to see results?](https://bathmarketingconsultancy.co.uk/faq/how-long-does-it-take-to-see-results/) - While the site doesn’t give an exact timeframe, with digital marketing in general (SEO, PPC etc.), you can expect some improvements in weeks for paid campaigns, but more substantial SEO results usually take a few months. (You can contact them to get a more precise estimate based on your business.)
- [How do you measure success or ROI for your digital marketing campaigns?](https://bathmarketingconsultancy.co.uk/faq/how-do-you-measure-success-or-roi-for-your-digital-marketing-campaigns/) - They use performance tracking, analysing key metrics, continuous improvement, and using data to refine strategies. Campaigns are aligned to business goals to ensure measurable results.
- [Which regions do you serve?](https://bathmarketingconsultancy.co.uk/faq/which-regions-do-you-serve/) - We specialise in Bath, Bristol & Somerset. However, from “UK-based” agencies like this, we often flexibility to serve clients further afield — you should check with us if you’re outside these areas.
- [What is involved in your PPC management services?](https://bathmarketingconsultancy.co.uk/faq/what-is-involved-in-your-ppc-management-services/) - They design and run paid search (PPC) campaigns, targeting specific audiences to drive traffic and conversions, while aiming to maximise ROI (Return On Investment).
- [What is reputation management?](https://bathmarketingconsultancy.co.uk/faq/what-is-reputation-management/) - Reputation management refers to monitoring online reviews, handling feedback, addressing negative content or perceptions, and enhancing brand credibility and trust.
- [How does your SEO (Search Engine Optimisation) service work?](https://bathmarketingconsultancy.co.uk/faq/how-does-your-seo-search-engine-optimisation-service-work/) - They perform data-driven SEO strategies: conducting in-depth SEO audits, fixing issues, optimising performance, improving website visibility and traffic, including for e-commerce sites.
- [Why should I hire Bath Marketing Consultancy for digital marketing?](https://bathmarketingconsultancy.co.uk/faq/why-should-i-hire-bath-marketing-consultancy-for-digital-marketing/) - With years of expertise and a results-driven approach, Bath Marketing Consultancy crafts tailored strategies to boost your brand’s visibility, drive traffic, and increase conversions. Our team uses cutting-edge tools and data-driven insights to deliver measurable results.
- [What digital marketing services does Bath Marketing Consultancy offer?](https://bathmarketingconsultancy.co.uk/faq/what-digital-marketing-services-does-bath-marketing-consultancy-offer/) - Bath Marketing Consultancy provides a full suite of digital marketing services including SEO (Search Engine Optimisation), PPC (Pay-Per-Click) advertising, content marketing, social media marketing, local SEO & Google My Business optimisation, e-commerce SEO, website & UX optimisation, conversion rate optimisation (CRO), reputation management, email marketing, voice search optimisation, competitor & market analysis.
- [Will you work alongside our team or manage everything?](https://bathmarketingconsultancy.co.uk/faq/will-you-work-alongside-our-team-or-manage-everything/) - We’re flexible. Some clients in Bath and Bristol rely on us to manage everything, while others prefer us to act as an extension of their in-house team.
- [How can I get started?](https://bathmarketingconsultancy.co.uk/faq/how-can-i-get-started/) - Contact us for a free, confidential consultation to discuss your business goals and challenges. We serve clients in Bath, Bristol & Somerset, United Kingdom (UK), and we’ll create a tailored plan to drive your success. Reach out today to start the conversation!
- [Do you only offer digital marketing, or do you cover offline too?](https://bathmarketingconsultancy.co.uk/faq/do-you-only-offer-digital-marketing-or-do-you-cover-offline-too/) - While our core focus is digital marketing, we also support offline brand strategy and local marketing campaigns—particularly for businesses in Somerset and the South West that want to reach regional audiences.
- [What makes Bath Marketing Consultancy different?](https://bathmarketingconsultancy.co.uk/faq/what-makes-bath-marketing-consultancy-different/) - We’re not just another agency—we understand the South West market and focus on delivering practical, results-driven strategies for local businesses in Bath, Bristol, and Somerset. Our personalised service ensures you’re never just another client.
- [How long will it take to see results?](https://bathmarketingconsultancy.co.uk/faq/how-long-will-it-take-to-see-results/) - This depends on your goals and market. Paid ads often generate results quickly, while strategies like SEO and content marketing usually take a few months. Our clients across Bath, Bristol, and Somerset typically see positive trends within weeks to months.
- [How much does marketing consultancy cost?](https://bathmarketingconsultancy.co.uk/faq/how-much-does-marketing-consultancy-cost/) - Pricing varies depending on the size of your project and whether you need local, regional, or wider campaign support. We provide transparent quotes after discussing your business goals in detail.
- [What services do you offer as part of your consultancy?](https://bathmarketingconsultancy.co.uk/faq/what-services-do-you-offer-as-part-of-your-consultancy/) - Our consultancy services include SEO, paid advertising (Google & Facebook Ads), social media management, competitor analysis, brand development, website optimisation, and content marketing. We provide end-to-end support for businesses in Bath, Bristol & Somerset, United Kingdom (UK).
- [What type of businesses do you work with?](https://bathmarketingconsultancy.co.uk/faq/what-type-of-businesses-do-you-work-with/) - We mainly partner with small and medium-sized businesses across Bath, Bristol, Somerset, and surrounding areas, but our services can benefit organisations of all sizes and industries.
- [Do I need a long-term contract to work with you?](https://bathmarketingconsultancy.co.uk/faq/do-i-need-a-long-term-contract-to-work-with-you/) - No. We provide both project-based consultancy and ongoing marketing support. Businesses across Bath, Somerset, and the South West can choose the option that best fits their needs.
- [What is a marketing consultancy?](https://bathmarketingconsultancy.co.uk/faq/what-is-a-marketing-consultancy/) - A marketing consultancy provides expert advice, strategies, and tailored campaigns to help businesses improve visibility, attract new customers, and achieve growth. At Bath Marketing Consultancy, we specialise in supporting businesses in Bath, Bristol & Somerset, United Kingdom (UK).

## Marketing Projects

- [BIMTek - Website Redesign and Mobile View](https://bathmarketingconsultancy.co.uk/marketing-projects/bimtek-website-redesign-and-mobile-view/) - BIMTek approached Bath Marketing Consultancy with a clear objective: to replace an outdated website that no longer reflected the quality, professionalism and technical expertise of the business.
- [Dible & Roy - Website Design, Brand, PPC, SEO & Digital Marketing](https://bathmarketingconsultancy.co.uk/marketing-projects/dible-roy/) - Bath Marketing Consultancy (BMC) has worked with Dible & Roy for many years as their trusted outsourced marketing partner, supporting the business across every aspect of its digital and offline marketing. The Marketing Challenge As a growing interiors brand, Dible & Roy needed a marketing partner that could: Protect, strengthen and progress an established brand
- [Digital Valour - Website Redesign](https://bathmarketingconsultancy.co.uk/marketing-projects/digital-valour-website-redesign/) - Digital Valour approached Bath Marketing Consultancy (BMC) with several core challenges for a website redesign: The existing website was not functioning correctly, with broken theme elements and poor loading performance. The user experience was sub-optimal, leaving visitors with an unclear or frustrating journey. Organic visibility on search engines was weak due to minimal SEO optimisation.
- [BMC Mobile View Website Design](https://bathmarketingconsultancy.co.uk/marketing-projects/bmc-mobile-view-website-design/) - Explore how Bath Marketing Consultancy transformed BMC’s online presence with a mobile view website Design. Improve user experience, engagement, and SEO performance across devices.
- [Cowin Global - Website Design, Multi Language, Ecommerce & SEO](https://bathmarketingconsultancy.co.uk/marketing-projects/cowin-global/) - In 2020, BMC was approached by Cowin Global’s UK office, led by their Global Business Development Director, to address significant challenges with their online presence. During the lockdown, the organisation sought a comprehensive audit of their website from both design and usability perspectives. Cowin Global, a logistics company with offices worldwide, faced several issues with
- [Lilley’s Cider - PPC, SEO &  Digital Marketing](https://bathmarketingconsultancy.co.uk/marketing-projects/lilleys-cider/) - Lilley’s approached a number of marketing agencies as they were looking for a one-stop-shop type of agency to firstly look at current marketing and bring all their marketing activity into line. They were also wanting an agency with digital expertise to consult, advice and implement their digital marketing strategies, focussing on Google and how to
- [Pietra Wood & Stone - Website Design, Brand, PPC, SEO & Digital Marketing](https://bathmarketingconsultancy.co.uk/marketing-projects/pietra-wood-stone/) - In early 2019, BMC was approached by the regional directors of Pietra Wood & Stone, a luxury flooring specialist with two showrooms in London and just outside Bath. The company was seeking professional marketing support to address a growing challenge: a lack of time and resources to effectively plan and execute consistent marketing strategies. Following
- [Hartley Farm Shop - Graphic Design, Advertising & Media Buying](https://bathmarketingconsultancy.co.uk/marketing-projects/hartley-farm-shop/) - Hartley Farm is a fifth-generation family-run farm dedicated to celebrating local, seasonal food, supporting environmental stewardship, and fostering a strong sense of community. As a well-loved local business, Hartley Farm wanted to take a more strategic approach to its advertising and media presence, ensuring that its messaging was both impactful and efficiently managed. When owner
- [Heads Up - Brand, PPC, SEO & Print](https://bathmarketingconsultancy.co.uk/marketing-projects/heads-up/) - Approached by the three Founders of the concept, Bath Marketing Consultancy were initially tasked with developing a name for the social care application. The concept behind the app was that it was for communites to work together to support local people needing care from anything from changing a light bulb to shopping; from mental health
- [Lilley’s Cider - Graphic Design & Media Buying](https://bathmarketingconsultancy.co.uk/marketing-projects/lilleys-cider-design/) - At Bath Marketing Consultancy (BMC), we understand that great branding isn’t just about aesthetics—it’s about creating a strong identity that connects with customers and sets a business apart. That’s exactly what we set out to achieve when working with Lilley’s Cider, a well-established local cider producer with a growing reputation. The Challenge: Strengthening an Existing
- [Lucknam Park - Graphic Design](https://bathmarketingconsultancy.co.uk/marketing-projects/lucknam-park/) - Lucknam Park is a magnificent country house hotel located just six miles from the historic city of Bath. Renowned for its luxury, heritage, and exceptional service, the hotel attracts guests from across the UK and beyond. However, despite its prestigious reputation, Lucknam Park’s advertising had become stagnant, lacking strategic planning and failing to effectively engage
- [Salisbury Fertility Clinic - Website Design, Brand, SEO & Print](https://bathmarketingconsultancy.co.uk/marketing-projects/salisbury-fertility-clinic/) - In late 2018, Salisbury NHS Trust sought BMC's expertise to reinvigorate their Fertility Centre's identity. Amid a meticulous selection process, BMC stood out and was entrusted with a pivotal task: to craft a distinct brand identity, design a bespoke website, and curate patient-centric marketing materials. This appointment marked a significant moment for BMC as an
- [Eco Branded- Website Design, Brand, PPC, SEO & Marketing](https://bathmarketingconsultancy.co.uk/marketing-projects/eco-branded/) - In May 2020, Eco Branded approached BMC seeking expert guidance to improve their online visibility in an increasingly competitive marketplace. The business offered a range of exceptional eco-friendly branded merchandise but relied heavily on paid SEO activities to generate traffic and leads. Their website lacked visibility in organic search and struggled to stand out in
- [Emily Diamond - Website Design & Brand](https://bathmarketingconsultancy.co.uk/marketing-projects/emily-diamond/) - Emily Diamond, one of Great Britain’s most accomplished athletes, approached Bath Marketing Consultancy (BMC) with a vision: to launch a professional motivational and inspirational speaking business. As an Olympic medalist with achievements spanning London 2012, Rio 2016, and the Commonwealth Games, Emily wanted to leverage her experience to inspire students, particularly those balancing high-level sport
- [Western Air Ducts - Website Design, Brand, PPC, Video, SEO & Marketing](https://bathmarketingconsultancy.co.uk/marketing-projects/western-air-ducts/) - In the latter part of 2016, Bath Marketing Consultancy (BMC) entered a significant partnership with Western Air Ducts, assuming the role of their dedicated marketing agency. This collaboration marked a pivotal juncture, as BMC undertook the responsibility of steering Western Air Ducts’ marketing strategies into a transformative phase. Western Air Ducts entrusted BMC with the
- [Measure2improve - Website Design, Brand, PPC, SEO & Marketing](https://bathmarketingconsultancy.co.uk/marketing-projects/measure2improve/) - Hailing from Devon, measure2improve specialises in advanced tech solutions across three key sectors: health and safety management, compliance, and reporting. Their m2i.SHEQ management software is a sophisticated tool capturing, analyzing, and presenting data crucial for benchmarking organisations. It’s a pivotal resource for evaluating company compliance and health and safety performance.
- [Wesco Living - Website Design, PPC, SEO & Marketing](https://bathmarketingconsultancy.co.uk/marketing-projects/wesco-living/) - BMC’s collaboration with Wesco Living commenced in early 2023, initially focusing on optimizing their existing Google AdWords and paid digital marketing initiatives. Assigned with managing multiple campaigns across various Google networks—search, display, and shopping—our primary goal was to reduce Cost Per Click (CPC) while concurrently boosting traffic volumes. By revamping existing campaigns, introducing new ads,
- [Helicopter Stories - Website Design, PPC, SEO & Marketing](https://bathmarketingconsultancy.co.uk/marketing-projects/helicopter-stories/) - In late 2022, BMC partnered with Helicopter Stories at Trisha Lee’s request for digital marketing and SEO enhancements. Initially, we conducted an extensive SEM Rush website audit to gauge visibility, digital footprint, and traffic data, forming the baseline for our strategy. Armed with insights, we restructured the website, focusing on customer experience and organic SEO.
- [Ned Pet Care - Website Design, Brand, SEO & Marketing](https://bathmarketingconsultancy.co.uk/marketing-projects/ned-pet-care/) - PBT International Limited approached us in Q4 of 2021 with a unique venture—venturing into the domain of dog care products. Known for their expertise in developing top-tier print consumables and pioneering production methods, the foray into Ned Pet Care marked a distinct departure from their usual portfolio. Our task was to create a distinctive visual
- [Heating Spares & Controls - Website Design, Brand, PPC, SEO & Ecommerce](https://bathmarketingconsultancy.co.uk/marketing-projects/heating-spares-controls/) - Our introduction to the business owners stemmed from a leading web design agency in the Channel Islands, acknowledging our prowess in SEO. Tasked with revamping the original website (HeatXchange), our journey commenced with a comprehensive audit and re-optimisation of all paid Google advertising across three networks. The primary objectives were to enhance traffic, click-through rates,
- [Assurity Solutions - Website Redesign & SEO](https://bathmarketingconsultancy.co.uk/marketing-projects/assurity-solutions/) - Our collaboration with Assurity Solutions began in early 2020, with a distinct mandate: to redefine the brand narrative rather than merely highlight individual talents within the company. Despite years of operation, Assurity heavily relied on conventional marketing methods, prompting the need for a transformative approach which BMC embarked on.
- [Inteliair - Website Design, Brand, SEO, PPC & Marketing](https://bathmarketingconsultancy.co.uk/marketing-projects/inteliair/) - Bath Marketing Consultancy’s (BMC) partnership with the consultancy side of the business Western Air Ducts, lead to a marketing review of their patented air quality control system Inteliair product. The objecive was to create a stand-alone product that could be marketed across the UK and US to drive sales.
- [Simple Recruitment - Website Design, SEO & Marketing](https://bathmarketingconsultancy.co.uk/marketing-projects/simple-recruitment/) - Approached during lockdown 2020, our primary challenge was to create a much more efficient website for candidates to register on as well as receive alerts via selected job preferences. The new website had to be “cleaner” in its design, better optimised for organic search and, as Simple are a multi site consultancy and have dedicated
- [Peak Consultants - Website Design, Brand, SEO & Marketing](https://bathmarketingconsultancy.co.uk/marketing-projects/peak-consultants/) - Despite operating nationally for nearly two decades, Peak Consultants primarily relied on referrals for new client acquisition. Their brand identity was largely tied to individual experts rather than the organisation as a whole, limiting brand credibility and long-term scalability. Peak needed a stronger, more unified brand presence that positioned them as the leading FCA compliance
- [Well Intelligence - Website Design, SEO & Marketing](https://bathmarketingconsultancy.co.uk/marketing-projects/well-intelligence/) - Well Intelligence, known for working with big names like Jumeirah Group and Barclays, reached out to BMC for digital marketing help. Their website was a mess—hard to navigate, lacking SEO, and had a bad user experience, causing lots of people to leave the site. BMC stepped in to revamp their online game and make things
- [Broomfield Heating & Plumbing - Brand, Website Design & SEO](https://bathmarketingconsultancy.co.uk/marketing-projects/broomfield-heating-plumbing/) - In June 2023, John Broomfield sought out a local marketing entity to elevate his Somerset-based business. Despite a decade of establishment and a commendable reputation, his company lacked a crucial digital presence. Recognizing this gap, he approached BMC to spearhead his digital journey. Working as a team, we meticulously drafted a comprehensive plan, laying the
- [Top Dog Mortgage Company - Website Design, SEO & Brand](https://bathmarketingconsultancy.co.uk/marketing-projects/top-dog-mortgage-company/) - Our collaboration with Director Andrew Pratt began in 2017 when BMC was appointed to conceptualize his new business venture. Crafting a compelling identity inspired by ‘man’s best friend,’ we meticulously developed a fully responsive website. The qualities of loyalty, service and fortitude found in our canine friends were reflected in the companies key standards. This
- [Kukkina Boutique - Website Design, Brand & SEO](https://bathmarketingconsultancy.co.uk/marketing-projects/kukkina-boutique/) - We were approached towards the end of 2023 as to where to start with regards to the marketing for Kukkina Boutique. With an established following on social media, Kukkina didn’t have a website or any visibility in search for ladies looking for the complete customer experience on shopping!
- [Zumo Zest - Website Redesign, SEO & Marketing](https://bathmarketingconsultancy.co.uk/marketing-projects/zumo-zest/) - In April 2024, Zumo Zest approached us seeking guidance on revitalising their marketing efforts. They were relying on an outdated website that struggled to generate new inquiries, appearing as far back as page 21 in search results for critical keywords. This resulted in very low engagement rates and minimal time spent on the site by
- [Gibbs Tregidgo - Website Design, Digital Marketing & Brand](https://bathmarketingconsultancy.co.uk/marketing-projects/gibbs-tregidgo/) - Our agency undertook a transformative project for a Bristol-based building and maintenance company, showcasing the synergy of our strategic approach and stunning website design services. Gibbs and Tregidgo were referred to Bath Marketing Consultancy by another client of ours as they had put up with a DIY website for a number of years that had
- [Molior London - Website Redesign](https://bathmarketingconsultancy.co.uk/marketing-projects/molior-london/) - Molior helps key players in the London residential development industry make better-informed decisions on land, planning, building and selling by providing information either researched or in collaboration with experts. With a discerning global clientele comprising High Net Worth Individuals (HNIs), Molior sought a visionary agency to reimagine their website, infusing it with prestige while enhancing
- [IMSL - Website, Brand, SEO, PPC & Marketing](https://bathmarketingconsultancy.co.uk/marketing-projects/imsl/) - In May 2024, IMSL approached to BMC with the intent of appointing a new marketing partner capable of conducting a comprehensive audit of their brand and digital marketing strategies. Recognising the critical need for a strategic overhaul, IMSL shortlisted three agencies, including BMC, to receive their detailed written brief. This brief outlined several core objectives,
- [TAG SW - Website Design, SEO & Marketing](https://bathmarketingconsultancy.co.uk/marketing-projects/tag-sw/) - In September 2024, Bath Marketing Consultancy (BMC) was approached by TAG SW, a long-established groundworks and surfacing company based in Bath. The company’s owner wanted to enhance the visibility of the TAG SW name in the local area, improve the business’s digital footprint, and implement a robust marketing strategy to generate new client leads. Despite
- [Diamond Home Services - Website Redesign](https://bathmarketingconsultancy.co.uk/marketing-projects/diamond-home-services/) - Diamond's primary source of new client acquisition comes from their excellent repuation and word of mouth and relies on their website as a place for prospective clients to conduct due dillegence.
- [NHT Network - Website Redesign](https://bathmarketingconsultancy.co.uk/marketing-projects/nht-network/) - The NHT Survey is an annual survey benchmarking public perspectives on, and satisfaction with, and aspect of the Highway and Transport Service. Administered by our client m2i in Devon, we were initially tasked to design, build and integrate 4 websites in 2014 which showcase the survey. A very large project with strict timescale requirements, we
- [HSC Mobile View Website & App Development](https://bathmarketingconsultancy.co.uk/marketing-projects/hsc-view-website-design-copy/) - Bath Marketing Consultancy was appointed to improve the mobile experience for HSC View, a leading platform in the heating and controls sector. The goal was to deliver a faster, more intuitive way for customers to access the portal on the move — and to create an app that would support repeat use and long-term engagement.

## Testimonials

- [Francesca Bray](https://bathmarketingconsultancy.co.uk/testimonial/francesca-bray/) - We've been working with Paul and his team since March, and we couldn't be happier. Making the move was nerve-wracking, to say the least but in hindsight, we had nothing to worry about. They manage our Google Ads, SEO, and social media with professionalism and expertise. Highly recommended!!
- [Nicci Caswell, Owner](https://bathmarketingconsultancy.co.uk/testimonial/nicci-caswell-owner/) - I asked Bath Marketing Consultancy to redesign my outdated website and logo and to include a CMS. Paul quickly produced a new website, with which I was absolutely thrilled. He has patiently instructed me on how to use the CMS and has always helped me with all of my questions and queries. I have no
- [Des Forsey, Director](https://bathmarketingconsultancy.co.uk/testimonial/des-forsey-director/) - It may interest you to know that we had 72 enquiries in October (2022) which is our best month yet. The enquiries and orders were a good mix too – pens, clothing, notepads. We might not be running a dedicated Christmas campaign this year as we are too busy!
- [Tony Martinez](https://bathmarketingconsultancy.co.uk/testimonial/tony-martinez/) - Bath Marketing Consultancy exceeded all our expectations! Their attention to detail was impeccable, and they went above and beyond, dedicating more time than initially budgeted to ensure our website was exactly what we envisioned. They offered the perfect balance of professional advice, backed by years of experience, while also truly listening to our thoughts and
- [Careers Department](https://bathmarketingconsultancy.co.uk/testimonial/careers-department/) - Dear Paul. I am writing to extend a huge thank you for taking part in Wednesday’s talk to Year 12 students, the feedback has been really positive and they have told me how much they enjoyed it and how much they learned! We will be organising a similar event next year and do hope that
- [Anni Hood, Director](https://bathmarketingconsultancy.co.uk/testimonial/anni-hood-director/) - First, it was a real fun connection. Paul and Charlie both have a great sense of humour, good job, I may not be the easiest client! I am thrilled with what they have created and produced for Well Intelligence. What was most refreshing for me was the forward thinking approach and the understanding that the
- [Matthew Lord](https://bathmarketingconsultancy.co.uk/testimonial/matthew-lord/) - Paul and his team at Bath Marketing Consultancy have been working with us for a few months and making good progress with our Google Ads and now looking at the SEO. Great working with Paul and effective communication.
- [Trisha Lee, Director](https://bathmarketingconsultancy.co.uk/testimonial/trisha-lee-director/) - We have loved working with Paul and his team at Bath Marketing. They have kept us informed of what they are doing every step of the way. The timeline for the work has been clear, and communication has been excellent. The design they came up with was brilliant, mixing what we had already with new
- [Paul Martin, Director](https://bathmarketingconsultancy.co.uk/testimonial/paul-martin-director/) - Fantastic service, everything we have asked was done and very efficiently. I would recommend to anyone.
- [Rachel McFadden, Director](https://bathmarketingconsultancy.co.uk/testimonial/rachel-mcfadden-director/) - Running a very busy wedding business with very clear ideas on marketing and design but no time to implement myself I was extremely relived to find Paul to do everything for me. Always efficient, full of great ideas and good value for money. Highly recommend!
- [Rob Wilson](https://bathmarketingconsultancy.co.uk/testimonial/rob-wilson/) - Excellent service from Bath Marketing Consultancy working on a project. Paul interpreted my requirements and offered his expertise to get the desired end result. Thanks BMC.
- [Barry Gould](https://bathmarketingconsultancy.co.uk/testimonial/barry-gould/) - Paul and his wonderful team at Bath Marketing Consultancy Ltd have done a fantastic job in setting and developing our holiday let website. Paul has made it very easily accessible for us and customers to use as well. Paul and the team provide a high quality service and are always available to chat about anything.
- [Dylan Pearson](https://bathmarketingconsultancy.co.uk/testimonial/dylan-pearson/) - Paul and his team at Bath Marketing have been brilliant in developing our website and ensuring that its easily accessible for our customers. They provide a high quality service and are always on hand to offer help and support. We certainly would recommend them and would always use them for any of our marketing needs.
- [Paul Gibbs, Director](https://bathmarketingconsultancy.co.uk/testimonial/paul-gibbs-director/) - Absolutely super service. Knew exactly what I was looking for, scoped out the work fully, and then created a great Google Ad campaign to promote my local Bath based business along with providing good advice for the future on how to get the most out of my ad spend. Recommended!
- [Sharon Nicholl, Owner](https://bathmarketingconsultancy.co.uk/testimonial/sharon-nicholl-owner/) - I asked Bath Marketing Consultancy to build me a new website with CMS and to host my e-mails. They very quickly understand how I wanted my website to look and built it amazingly quickly. Instructions on how to use the CMS was provided to me over Skype in a professional and patient way. Paul and
- [Stephanie Richman, Director](https://bathmarketingconsultancy.co.uk/testimonial/stephanie-richman-director/) - As a recent associate of Bath Marketing Consultancy, their friendliness, professionalism and efficiency make it a real privilege to work with them. I’ve collaborated with Paul Tagent on a variety of projects, including two websites and a range of printed material. As well as being great to work with, Paul’s impressive marketing expertise and close
- [Robyn Bates, Owner](https://bathmarketingconsultancy.co.uk/testimonial/robyn-bates-owner/) - As a start up internet based business we tried to initiate our own web marketing and social media strategy, but found we were expending a lot of time and effort on the task with little return. We soon realised we needed help. A lot of companies were Googled, but it appeared that most of these
- [Glen Schild, Owner](https://bathmarketingconsultancy.co.uk/testimonial/glen-schild-owner/) - Effectively followed a brief and produced excellent results. Very helpful and fully prepared to go that extra mile for clients. A pleasure to work with.
- [Nick Needs, Owner](https://bathmarketingconsultancy.co.uk/testimonial/nick-needs-owner/) - I have worked with Paul now for a couple of years, and have found him to be cost effective and above all innovative in his approach to marketing. This has helped my business grow. Some of his suggestions have been very “outside the box” but I have taken his advice and I’m glad that I
- [Kate Osborne, Owner](https://bathmarketingconsultancy.co.uk/testimonial/kate-osborne-owner/) - Bath Marketing modernised my website and worked on Search Engine Optimisation in order to see it move up the Google rankings. The work was all carried out extremely quickly and efficiently, Paul was very easy to contact and I am satisfied that a professional job was done.
- [Vernon Mann, Owner](https://bathmarketingconsultancy.co.uk/testimonial/vernon-mann-owner/) - I would recommend Bath Marketing Consultancy as a top-end marketing organisation with a personal touch offering fast and professional services at reasonable prices.
- [Jennifer Renney](https://bathmarketingconsultancy.co.uk/testimonial/jennifer-renney/) - We are really thrilled with the new website and can’t believe how much hard work Bath Marketing Consultancy have put into it. They really have gone the extra mile to help put our business on the map. A first class service!
- [Roger Fagan, Owner](https://bathmarketingconsultancy.co.uk/testimonial/roger-fagan-owner/) - Paul – I listened to you with a good helping of scepticism when we met last year and later I grudgingly gave you the benefit of the doubt because I thought I didn’t need you and could do it myself. I was wrong. The whole package that you’ve subsequently done for us with the new
- [Lynda Sims, Managing Director](https://bathmarketingconsultancy.co.uk/testimonial/lynda-sims-managing-director/) - Paul and Charlie,I just wanted to say a BIG thank you for all your hard work achieving a brilliant career stand for us. I am sorry it was thrown at you last minute and I am so impressed how you turned it round so quickly and we are all really delighted with it. Have a
- [Edwina Biucchi, Owner](https://bathmarketingconsultancy.co.uk/testimonial/edwina-biucchi-owner/) - Paul and his team at Bath Marketing Consultancy have been fantastic for Impronta. I have been most impressed with their attention to design, SEO, branding and website content. But what impresses me even more is that they are always very quick to respond to requests, and work untiringly to suggest improvements that will support our
- [Chris Irwin, Owner](https://bathmarketingconsultancy.co.uk/testimonial/chris-irwin-owner/) - When I decided that we needed to re brand our web site I contacted Bath Marketing for their help. Paul came up with the new concept and worked very well along the guidelines that I set out. Paul also helped with our e mail campaign and getting our site up the all-important Google rankings and
- [Sarah-jane Shepherd, Owner](https://bathmarketingconsultancy.co.uk/testimonial/sarah-jane-shepherd-owner/) - If you’re looking for a marketing company then look no further than Bath Marketing Consultancy. They will fulfill all your requirements and more. I doubt that you’ll find another company that has more drive, inspiration and enthusiasm. The personal service means that all your specifications are meet, mine were superceeded! I went from a fledgling
- [Mark Charlesworth, Owner](https://bathmarketingconsultancy.co.uk/testimonial/mark-charlesworth-owner/) - I sought advice from a trusted adviser when looking for the best company to build my new website and raise the profile of Chauffeurlink. Paul Tagent of The Bath Marketing Consultancy was recommended to me and I have been very pleased with the outcome. The site looks great, Paul was good to work with, he
- [Nigel Peirce, Owner](https://bathmarketingconsultancy.co.uk/testimonial/nigel-peirce-owner/) - Paul and his team took my website and performed miracles with SEO, as a consequence, I am now spending half as much money on Adwords. Professional service expertly implemented.
- [Darrell Collins, Partner](https://bathmarketingconsultancy.co.uk/testimonial/darrell-collins-partner/) - As our marketing consultant, Paul has been an integral part of the development of FDC Law. He developed our website and for some time now has produced all of our adverts. Paul and Charlie are a pleasure to deal with and always give us exceptional attention at sometimes very short notice. I would not hesitate
- [Marva Sheppard, Owner](https://bathmarketingconsultancy.co.uk/testimonial/marva-sheppard-owner/) - What a fantastic company. They have turned my little hobby into a fully-fledged business, building me a professional website that time very proud of. They worked hard to give me a professional service, and sometimes doing more than was expected, as I’m not the easiest customer. Thank you Paul and Charlie for all your dedicated
- [Stephen Graver, Owner](https://bathmarketingconsultancy.co.uk/testimonial/stephen-graver-owner/) - Bath Marketing Consultancy’s help has been invaluable. We find them extremely helpful and responsive – they always make themselves available when we need them and they are extremely proactive, coming up with lots of great ideas. The great thing about them is that once you have given them a brief, they will carry it through
- [Jayla Wilcox, Managing Director](https://bathmarketingconsultancy.co.uk/testimonial/jayla-wilcox-managing-director/) - Bath Marketing have surpassed our expectations in terms of the quality of their service, the final product (Simple Recruitment website) and the reliability they have shown in what has been a challenging time for us. They understood what we were trying to achieve from the outset and delivered it, in accordance with tight deadlines, they
- [Rachel Rose, Managing Director](https://bathmarketingconsultancy.co.uk/testimonial/rachel-rose-managing-director/) - Running a very busy wedding business with very clear ideas on marketing and design but no time to implement myself I was extremely relived to find Paul to do everything for me. Always efficient, full of great ideas and good value for money. Highly recommend!
- [Kevin Chard, Managing Director](https://bathmarketingconsultancy.co.uk/testimonial/kevin-chard-managing-director/) - A very professional company and easy to get along with. Very pleased with our new website!
- [David Sheridan, Managing Director](https://bathmarketingconsultancy.co.uk/testimonial/david-sheridan-managing-director/) - We approached BMC with an urgent need for a new logo, branding and micro-site with an embedded product demonstration video. Timing was critical. BMC recommended us to a video producer and undertook the branding and web build themselves. They delivered in two weeks. BMC have also helped with our social media profile and SEO. They
- [Chris Hannan, Managing Director](https://bathmarketingconsultancy.co.uk/testimonial/chris-hannan-managing-director/) - It has been an absolute delight to work with Paul and the team. After a few disappointing meetings and proposals from other web design firms, it was a breath of fresh air for someone to speak in plain English and to actually listen to what we wanted from a web site. Paul has been very
- [Helen Hughesdon, Founder,](https://bathmarketingconsultancy.co.uk/testimonial/helen-hughesdon-founder/) - Paul and the team have been excellent throughout. The web-site they have designed with its eye-catching logo includes everything I wanted and more. It is admired by many. The pop-up banner, flyers, business cards, magnetic car stickers are all to a high standard and have provided what I needed to launch and promote the business.
- [Jane Wilkinson-Tancock, Founder](https://bathmarketingconsultancy.co.uk/testimonial/jane-wilkinson-tancock-founder/) - We have really enjoyed working with Paul and his team who created our new web site various other marketing projects. The initial consultation was very relaxed and we appreciated Paul’s gentle intervention when our ideas were unrealistic, or going to be very expensive. They have been very prompt when responding to any queries, and we
- [Tracey Smith, Managing Partner](https://bathmarketingconsultancy.co.uk/testimonial/tracey-smith-managing-partner/) - I have had some very enthusiastic comments from partners they feel very excited about your involvement and your idea’s. Thanks for your help so far which I appreciate has been more than expected!
- [Lisa Saunders, Managing Director](https://bathmarketingconsultancy.co.uk/testimonial/lisa-saunders-managing-director/) - Bath Marketing Consultancy were absolutely fabulous with the design of our new company website. They listened to our requirements and put together a number of options for consideration that fitted the specification. The design work was unique and met requirements. They ensured agreed timescales were met, working closely with us to ensure they received all
- [Anthony Prothero, Managing Director](https://bathmarketingconsultancy.co.uk/testimonial/anthony-prothero-managing-director/) - I went to Paul and his team at Bath marketing Consultancy as I had just relocated and needed some help with my Business. After using his contacts in local media to secure some fantastic advertising deals, he arranged an editorial in a brand new magazine and helped me with rebranding. They are a friendly, approachable
- [Oliver Green, Director,](https://bathmarketingconsultancy.co.uk/testimonial/oliver-green-director/) - Over the past couple of months I’ve had the privilege of working with Paul Tagent and the Bath Marketing Consultancy organisation, as I was in the process of launching a new brand of my business, and so got in touch with BMC to assist with the project, which has involved developing proper traction and pinpoint
- [Celia Hicks, Head Teacher](https://bathmarketingconsultancy.co.uk/testimonial/celia-hicks-head-teacher/) - Bath Consultancy helped to reinvigorate our school website so that we can easily update it in house and ensure compliance with regulations. They quickly saw what was needed, sought the most cost effective way of addressing the issues and were quick to complete the work. We found them very approachable and very supportive and are
- [Andy Coombs, Managing Director](https://bathmarketingconsultancy.co.uk/testimonial/andy-coombs-managing-director/) - Fantastic service, second to none. Thorough, cost effective and quick. Many thanks Paul.
- [Adrian Chynoweth](https://bathmarketingconsultancy.co.uk/testimonial/adrian-chynoweth/) - As a lifelong sceptic of the dark arts of marketing, and normally breaking out in a cold sweat at the word ‘Branding’ I found Paul easy to work with. The advice was to the point, the quality of the work was great, and it was delivered on time. At a point when I had a
- [Chris Irwin](https://bathmarketingconsultancy.co.uk/testimonial/chris-irwin/) - I think it looks bloody marvellous. Looked at it on both laptop and phone and really happy with it. You should do this full time as I reckon you could make a living out of this!
- [Sharon Nicholl](https://bathmarketingconsultancy.co.uk/testimonial/sharon-nicholl/) - I have used Paul for quite a few years now and honestly don’t know what I would do without his knowledge, skill and expertise. He has the knack of making you feel you are his only client and that he has all the time in the world to focus on you and your business. Highly
- [Celia Hicks, Head](https://bathmarketingconsultancy.co.uk/testimonial/celia-hicks-head/) - We are delighted with the new website created by Bath Marketing Consultancy. Not only are the parents pleased with it, but it has also been commended by OFSTED for meeting their requirements whilst showcasing the best of our school. Paul and Charlie listened carefully to what we wanted, proved to be very adaptable and tolerant
- [Tom Bowles](https://bathmarketingconsultancy.co.uk/testimonial/tom-bowles/) - Paul and the team at Bath Marketing Consultancy have been great to work with. They have helped put in place a strategy for much of our advertising which we feel has had a great influence on getting more coverage for our brand. Paul has always been very responsive and proactive in helping us manage our
- [Jon Cowgill, Director](https://bathmarketingconsultancy.co.uk/testimonial/jon-cowgill-director/) - We have been working with Bath Marketing for a few months now and have been extremely happy with their work and the results they have produced. They have made our website more user friendly, advised on our social media and mailchimp campaigns as well as creating excellent design work. We would recommend Paul and his
- [Andrew Lintern, Director](https://bathmarketingconsultancy.co.uk/testimonial/andrew-lintern-director/) - We approached Bath Marketing about a year ago to help us with our online presence and provide guidance on how to market ourselves more effectively. I have found Paul and Charlie, very enthusiastic, professional and knowledgeable and it has been a great asset working with them. I would certainly have no issue with recommending them
- [Faye Francis](https://bathmarketingconsultancy.co.uk/testimonial/faye-francis/) - Fantastic service from Paul and Charlie. Designed our new website, guided us through using it in layman’s terms and have been on hand to help us with GDPR when the world and his wife want the same thing…thanks guys! Much appreciated.
- [Marni Poole](https://bathmarketingconsultancy.co.uk/testimonial/marni-poole/) - Working with Paul and his team is a real pleasure. They guide us through the world of marketing offering clarity, inspiration and a high end product. From re designing our new website to putting together marketing campaigns, we have been delighted with the results and have seen an upturn in our business as a result.
- [Helen Hughesdon](https://bathmarketingconsultancy.co.uk/testimonial/helen-hughesdon/) - I returned to Bath Marketing Consultancy when The Hidden Gardens of Bath website needed redesigning. They have done a wonderful job. The website is eye-catching and functional and the facility to book on line has brought increased business. Paul and his team are great to work with and attentive to detail. I wholeheartedly recommend them.
- [Tasha & Alex](https://bathmarketingconsultancy.co.uk/testimonial/tasha-alex/) - We have worked with Paul at Bath Marketing Consultancy on a number of projects. I have always found him to be an excellent communicator with a friendly manner and payment has always been prompt. We look forward to working with him again.
- [Jared Matthews](https://bathmarketingconsultancy.co.uk/testimonial/jared-matthews/) - Their knowledge and expertise in the marketing industry is incredible. Paul was giving advice on how to improve our SEO content on the website right from the start, and Charlie played a vital role in redesigning and implementing the website. They are passionate about what they do, execute their services with utmost professionalism, and are
- [Olympic Athlete and Motivational Speaker](https://bathmarketingconsultancy.co.uk/testimonial/olympic-athlete-and-motivational-speaker/) - I worked with Paul and Charlie at BMC to help create a website for my business. Not only did they help create my website, but they went the extra mile in suggesting other aspects of my website/business that I hadn’t thought of – which was much appreciated. They worked extremely quickly and I have had
- [Charlotte Dagless, Founder](https://bathmarketingconsultancy.co.uk/testimonial/charlotte-dagless-founder/) - Hi. I just wanted to say that I am extremely grateful for your work so far on this event. Your input and ideas have been invaluable and it would not be what it is today without it. Thank you very much.
- [Will Maslin, Director](https://bathmarketingconsultancy.co.uk/testimonial/will-maslin-director/) - Great company with excellent people. Paul, Charlie and the team have been brilliant. Would definitely recommend.

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- [Blogs](https://bathmarketingconsultancy.co.uk/tag/blogs/)
- [Link Building](https://bathmarketingconsultancy.co.uk/tag/link-building/)
- [cold calling](https://bathmarketingconsultancy.co.uk/tag/cold-calling/)
- [Twitter](https://bathmarketingconsultancy.co.uk/tag/twitter/)
- [Google Rankings](https://bathmarketingconsultancy.co.uk/tag/google-rankings/)
- [AIDA](https://bathmarketingconsultancy.co.uk/tag/aida/)
- [Market Reasearch](https://bathmarketingconsultancy.co.uk/tag/market-reasearch/)
- [marketing company](https://bathmarketingconsultancy.co.uk/tag/marketing-company/)
- [corporate identity](https://bathmarketingconsultancy.co.uk/tag/corporate-identity/)
- [Bath Marketing Agency](https://bathmarketingconsultancy.co.uk/tag/bath-marketing-agency/)
- [sales and marketing](https://bathmarketingconsultancy.co.uk/tag/sales-and-marketing/)
- [Mark Rylands.](https://bathmarketingconsultancy.co.uk/tag/mark-rylands/)
- [Creative Briefing](https://bathmarketingconsultancy.co.uk/tag/creative-briefing/)
- [company brochure](https://bathmarketingconsultancy.co.uk/tag/company-brochure/)
- [CMS](https://bathmarketingconsultancy.co.uk/tag/cms/)
- [WordPress](https://bathmarketingconsultancy.co.uk/tag/wordpress/)
- [local listings](https://bathmarketingconsultancy.co.uk/tag/local-listings/)
- [Internet facts](https://bathmarketingconsultancy.co.uk/tag/internet-facts/)
- [Pitching](https://bathmarketingconsultancy.co.uk/tag/pitching/)
- [communications plan](https://bathmarketingconsultancy.co.uk/tag/communications-plan/)
- [Marketing Help in Bristol and Bath.](https://bathmarketingconsultancy.co.uk/tag/marketing-help-in-bristol-and-bath/)
- [Prospecting](https://bathmarketingconsultancy.co.uk/tag/prospecting/)
- [business owners](https://bathmarketingconsultancy.co.uk/tag/business-owners/)
- [December Marketing](https://bathmarketingconsultancy.co.uk/tag/december-marketing/)
- [Bath and Bristol marketing company.](https://bathmarketingconsultancy.co.uk/tag/bath-and-bristol-marketing-company/)
- [advertising budget](https://bathmarketingconsultancy.co.uk/tag/advertising-budget/)
- [Marketing Help. Small Business Marketing](https://bathmarketingconsultancy.co.uk/tag/marketing-help-small-business-marketing/)
- [Marketing Planning](https://bathmarketingconsultancy.co.uk/tag/marketing-planning/)
- [Marketing Communications](https://bathmarketingconsultancy.co.uk/tag/marketing-communications/)
- [SME](https://bathmarketingconsultancy.co.uk/tag/sme/)
- [Bristol and Bath Marketing Company. Marketing Help. Work Life Balance.](https://bathmarketingconsultancy.co.uk/tag/bristol-and-bath-marketing-company-marketing-help-work-life-balance/)
- [Marketing Agency](https://bathmarketingconsultancy.co.uk/tag/marketing-agency/)
- [Small Business Marketing. Bath. Bristol. Marketing Agency.](https://bathmarketingconsultancy.co.uk/tag/small-business-marketing-bath-bristol-marketing-agency/)
- [online marketing](https://bathmarketingconsultancy.co.uk/tag/online-marketing/)
- [Marketing Videos](https://bathmarketingconsultancy.co.uk/tag/marketing-videos/)
- [Google Adwords](https://bathmarketingconsultancy.co.uk/tag/google-adwords/)
- [Marketing Consultant](https://bathmarketingconsultancy.co.uk/tag/marketing-consultant/)
- [Content Marketing](https://bathmarketingconsultancy.co.uk/tag/content-marketing/)
- [start-up businesses](https://bathmarketingconsultancy.co.uk/tag/start-up-businesses/)
- [Search Engine Optimization](https://bathmarketingconsultancy.co.uk/tag/search-engine-optimization/)
- [Website Traffic](https://bathmarketingconsultancy.co.uk/tag/website-traffic/)
- [SEO marketing](https://bathmarketingconsultancy.co.uk/tag/seo-marketing/)
- [social media for business](https://bathmarketingconsultancy.co.uk/tag/social-media-for-business/)
- [Reciprocal Links](https://bathmarketingconsultancy.co.uk/tag/reciprocal-links/)
- [Networking](https://bathmarketingconsultancy.co.uk/tag/networking/)
- [Marketing Expert](https://bathmarketingconsultancy.co.uk/tag/marketing-expert/)
- [internet marketing companies](https://bathmarketingconsultancy.co.uk/tag/internet-marketing-companies/)
- [Marketing Consultancy](https://bathmarketingconsultancy.co.uk/tag/marketing-consultancy/)
- [Web Hosting](https://bathmarketingconsultancy.co.uk/tag/web-hosting/)
- [New Business](https://bathmarketingconsultancy.co.uk/tag/new-business/)
- [Sponsorship](https://bathmarketingconsultancy.co.uk/tag/sponsorship/)
- [Direct Mail](https://bathmarketingconsultancy.co.uk/tag/direct-mail/)
- [email marketing](https://bathmarketingconsultancy.co.uk/tag/email-marketing/)
- [Better Search Results](https://bathmarketingconsultancy.co.uk/tag/better-search-results/)
- [click through rates](https://bathmarketingconsultancy.co.uk/tag/click-through-rates/)
- [Sitemap](https://bathmarketingconsultancy.co.uk/tag/sitemap/)
- [The Importance of Specialisation](https://bathmarketingconsultancy.co.uk/tag/the-importance-of-specialisation/)
- [Search Engine Terms](https://bathmarketingconsultancy.co.uk/tag/search-engine-terms/)
- [Marketing platforms](https://bathmarketingconsultancy.co.uk/tag/marketing-platforms/)
- [Outsourcing](https://bathmarketingconsultancy.co.uk/tag/outsourcing/)
- [Tiger Woods](https://bathmarketingconsultancy.co.uk/tag/tiger-woods/)
- [Article Marketing](https://bathmarketingconsultancy.co.uk/tag/article-marketing/)
- [Marketing Strategy](https://bathmarketingconsultancy.co.uk/tag/marketing-strategy/)
- [Seminar](https://bathmarketingconsultancy.co.uk/tag/seminar/)
- [Rebranding](https://bathmarketingconsultancy.co.uk/tag/rebranding/)
- [Google Search](https://bathmarketingconsultancy.co.uk/tag/google-search/)
- [Logo Design](https://bathmarketingconsultancy.co.uk/tag/logo-design/)
- [planning Marketing](https://bathmarketingconsultancy.co.uk/tag/planning-marketing/)
- [Website Development Agency](https://bathmarketingconsultancy.co.uk/tag/website-development-agency/)
- [AI SEO](https://bathmarketingconsultancy.co.uk/tag/ai-seo/)
- [AE SEO](https://bathmarketingconsultancy.co.uk/tag/ae-seo/)
- [Atrifical Intelligence SEO](https://bathmarketingconsultancy.co.uk/tag/atrifical-intelligence-seo/)
- [Marketing Agencies](https://bathmarketingconsultancy.co.uk/tag/marketing-agencies/)
- [SEO Agencies](https://bathmarketingconsultancy.co.uk/tag/seo-agencies/)
- [Marketing Agency UK](https://bathmarketingconsultancy.co.uk/tag/marketing-agency-uk/)

## FAQ Type

- [General](https://bathmarketingconsultancy.co.uk/faq-type/general/)
- [Marketing Consultancy](https://bathmarketingconsultancy.co.uk/faq-type/marketing-consultancy/)
- [Digital Marketing Services](https://bathmarketingconsultancy.co.uk/faq-type/digital-marketing-services/)
- [Search Engine Optimisation](https://bathmarketingconsultancy.co.uk/faq-type/search-engine-optimisation/)
- [AI SEO](https://bathmarketingconsultancy.co.uk/faq-type/ai-seo/)
- [Web Development Services](https://bathmarketingconsultancy.co.uk/faq-type/web-development-services/)
- [Mobile-View Website Development](https://bathmarketingconsultancy.co.uk/faq-type/mobile-view-website-development/)
- [Pay-Per-Click (PPC) Management](https://bathmarketingconsultancy.co.uk/faq-type/pay-per-click-ppc-management/)
- [Social Media Marketing Services](https://bathmarketingconsultancy.co.uk/faq-type/social-media-marketing-services/)
- [AI Services](https://bathmarketingconsultancy.co.uk/faq-type/ai-services/)
- [AI Consulting](https://bathmarketingconsultancy.co.uk/faq-type/ai-consulting/)

## Project Types

- [E-commerce](https://bathmarketingconsultancy.co.uk/project-type/e-commerce/) - Explore Bath Marketing Consultancy’s e-commerce projects, showcasing tailored websites, digital marketing, SEO and growth solutions for online retailers.
- [Website Development](https://bathmarketingconsultancy.co.uk/project-type/website-development/) - Explore Bath Marketing Consultancy’s website development portfolio, featuring responsive, user-friendly websites created for businesses across Bath, Bristol and Somerset.
- [Graphic Design](https://bathmarketingconsultancy.co.uk/project-type/graphic-design/) - Explore Bath Marketing Consultancy’s graphic design projects, featuring creative branding, marketing materials and visual solutions designed to make businesses stand out.
- [Logo & Branding](https://bathmarketingconsultancy.co.uk/project-type/logo-branding/) - Explore logo and branding projects by Bath Marketing Consultancy, showcasing distinctive visual identities created to help businesses stand out and build recognition.
- [Mobile Apps](https://bathmarketingconsultancy.co.uk/project-type/mobile-apps/) - Explore mobile app and mobile-first development projects by Bath Marketing Consultancy, created to improve user experience, engagement and business performance.
- [Digital Marketing](https://bathmarketingconsultancy.co.uk/project-type/digital-marketing/) - Explore Bath Marketing Consultancy’s digital marketing projects, showcasing effective SEO, social media, PPC, content and online growth strategies.
- [SEO](https://bathmarketingconsultancy.co.uk/project-type/seo/) - Explore Bath Marketing Consultancy’s SEO projects and discover how tailored search strategies improve rankings, increase website traffic, and generate more qualified leads.
- [Email Marketing](https://bathmarketingconsultancy.co.uk/project-type/email-marketing/) - Explore Bath Marketing Consultancy’s email marketing projects, showcasing targeted campaigns that improve engagement, generate leads and support business growth.
- [Google Ads](https://bathmarketingconsultancy.co.uk/project-type/google-ads/) - Explore Bath Marketing Consultancy’s Google Ads projects and discover how targeted PPC campaigns help businesses increase visibility, generate leads, and improve ROI.
- [Mobile Version](https://bathmarketingconsultancy.co.uk/project-type/mobile-website-version/) - Explore Bath Marketing Consultancy’s mobile website design portfolio, featuring responsive, user-friendly websites created for businesses across Bath, Bristol and Somerset.