10 ways to make your advertising budget work harder

No matter how big (or small) your ad budget is, most organisations struggle with making the most of their advertising budget….if they have a budget at all! While outspending your competition would be a nice things to be able to do, not every business has the resources to match competitors’ budgets. In addition, getting into […]

Elements of a Marketing Plan

Every organisation would love to enjoy the success of a viral marketing campaign such as the ALS Ice Bucket Challenge, but these types of campaigns intentionally follow a plan that was laid out in advance. Likewise, think of your marketing plan as a roadmap that’s going to guide you to a chosen destination. As with […]

Think before you post!

Do not approach your social media strategy without serious thought! Yes, the accessibility of most social media networks makes entering the world of social media easy and quick. However, just because the likes of Twitter are free to configure, it doesn’t mean it is the right platform for you to use! So how do you […]

Burn baby burn…..

I saw this quote many years ago from the marketing director at leading advertising agency, Young & Rubicam and I have never really forgotten it. “Marketing is rather like building a darn good fire. You need to start off slowly, gently nurturing it and not expect results immediately. With constant care and attention, the fire […]

Training. Do you offer it?

If you have the capacity to offer it, training can be a great form of PR. I say capacity as I know only too well the demands running training can make on a business! However, many of your clients will wish to keep in touch with your specialisms and/or possibly use you to bring new […]

Should I be marketing in December?

So it’s full steam ahead now as we’re partway through the “Silly Season” leading up to a well earned break, possibly with the family. But what does this mean for your marketing? Should you switch off what you’re doing or increase your activity to make sure you’re on the radars of your prospects for the […]

I am a business owner and need to do some marketing

The majority of people who read the articles in our marketing help area are “professionals” who might not necessarily be experts in marketing or selling so it is up to us to try and provide direction in how they can improve their knowledge and/or skill set to help them reach their marketing goals. In some […]

Cast the best people

The objective of your marketing activity should be to get that all important initial face to face meeting. This could be a presentation, a beauty parade, a pitch or even a chat over a coffee. Either way, always think long and hard about your personnel and who is the best person or people to go. […]

Why do I need to do any marketing?

This is a question I hear a lot and usually from established companies who have built their client base using traditional methods over a long period of time. By this I mean, some of the older companies I come into contact with sometimes have an MD who is a complete marketing skeptic and he/she usually […]

Time is precious so don’t ask for too much of it

After nearly 300 articles I thought it was worth clarifying something. Basically, throughout a number of the articles I write I make references to my own experiences within the marketing profession. This is where I tried and tested the theories and put into practice a lot of the marketing advice and deliverables I now give […]