Marketing. Are you visible to your customer
When it comes to effective marketing, the challenges ahead can be daunting.
Shall I start my own business
It’s a horrible fact, but a very high percentage of start-up businesses fail; about 90% with 10% failing within the first year of starting.
What is digital marketing?
Digital marketing is pretty much any form of marketing that involves electronic devices.
How much do you charge for a logo
To me the identity of an organisation is one of the most important elements to take to market and, much as I understand that costs are vital to a business, what I think organisations need to consider is the value a professionally designed logo brings to their business rather than simply asking “how much do […]
Why should I pay for a marketing consultant
With all the readily accessible marketing tools available these days, there are many companies implementing and delivering their own marketing activity. This is always a good thing IF a company has the right knowledge, resources, expertise and above all, time. Many do, but many don’t, and this is why some companies should consider engaging a […]
Marketing is not all online; direct marketing could be the key
Consumers are frustrated! We all want to hit the shops. We all want to go for a meal and several pints. We all want to play sports again, see our friends and family and, above all, we all want to get back to some sort of normality. The coronavirus pandemic is still impacting consumer behaviour […]
Implement Google Adwords into your Digital Marketing activities
When a company first opens its doors, one of the biggest initial challenges it will face is awareness; the prospective market becoming conscious of you and what you do. Roll back the years and building a brand was a long, slow process that took time, money and a lot of perseverance. Nowadays, however, the internet […]
Adapt your Marketing during the coronavirus
2020 really has been crisis management for a lot of businesses as the virus has not only changed the way consumers buy goods and services, but the pandemic has changed the way people do business and communicate (I wish I had shares in Zoom!) This situation will, in my opinion, reward organisations who have adapted […]
What is marketing and should I design my own website
What marketing actually is and the pros and cons of DIY websites by Paul Tagent of Bath Marketing Consultancy.
What do I do about marketing during the Corona Virus
At the start of the Coronavirus lockdown, Paul Tagent of Bath Marketing Consultancy discusses what businesses should do about their marketing during Covid-19