£23m anyone?!
A recent post on Marketing Magazine’s website shows that Samsung is reviewing its £23m UK advertising account. For those agencies that are interested, the electronics company’s UK marketing campaigns are increasingly being used for its global product launches. Martin-Cruz (the company’s Marketing Director) added that he was pushing for a ‘double-digit’ increase in the brand’s […]
Problems with your host?
This entry is not a witch hunt. It is more about informing you of potential hurdels when working with external people so I thought it was worth sharing. Anyway, one of these hurdles that I now have personal experience of is being appointed by a client to work with them and develop their online marketing […]
Why Isn’t My Website Showing on Google?
For many businesses, having a website is just the beginning. The real challenge is getting that website to appear in Google’s search results when potential customers are looking for your products or services. If your website isn’t showing up—or isn’t ranking as highly as you’d like—there’s a reason for it. Search Engine Optimisation (SEO) is […]
Google still the place to be
A recent article from equimedia caught my eye as it stated that, in the US, Google accounted for 71.08 per cent of searches during September (2012), which is a rise of around one per cent from figures recorded in the previous month. This could reflect UK trends as Yahoo and Microsoft´s Bing engine both recorded […]
Top Tips for success
For successful marketing keep these 10 simple rules from BMC in mind. Remember a plan and schedule will reap results, a muddled approach won’t. 1) Start by setting clear objectives – where do you want to be, in say, three years. 2) Define your target market and identify your audience. 3) Decide on the brand […]
UK advertising market is still under pressure
An Article from a Financial Site posted on Friday 2nd October 2009 Despite the fact that it appears that the UK economy is consolidating at worst and possibly showing signs of recovery, Carat, a subsidiary of media giant Aegis, believes that we will not see a full recovery in the advertising industry until 2011 at […]
What Are Click-Throughs in Google and Why Do They Matter?
If you’re running a website, you’ve probably heard the term ‘click-throughs’ mentioned in digital marketing conversations. But what exactly does it mean, and why is it so important for your online success? Click-throughs—or click-through rates (CTR)—measure how often people click on a link to your website after seeing it in search results, an advert, […]
What are we up to…..
After an incredibly busy start to September, Bath Marketing Consultancy is now working with 2 new clients across the bridge (AWE Ltd in Cardiff and Logistics Software in Barry) on their sales and marketing strategies. In addition, we are working with a small (but perfectly formed!) specialist Solicitor’s in Bath on a new website and […]
Simple sales letters tips
These marketing tips for letter writing might seem obvious, but implementing them can make a huge difference to response rates. 1) Must have a headline. If your sales letters don’t have a headline that reaches off the paper and grabs the reader by the throat…you are sunk. Start paying attention to headlines. 2) Must clearly […]
Bath Marketing were on the CASE!
As part of our sales and marketing contract with our online technology client Imperium UK in Bristol, Bath Marketing has just spent a successful last 2 days at the CASE Europe Annual Conference 2009 mingling with senior marketing people from all over Europe and Asia. The Eduction sector is a challenging one when it comes […]