Google Earth and Facebook bring Guinness to life online
This, I feel, is a cracking bit of online marketing by one of the big brands – Guinness. Basically, Guinness (BMC – cracking website too) is running a promotion using Google Earth and Facebook Connect, allowing people to join forces to win one of 50 cases of the drink. To participate, you must have Google […]
‘Comic’ Omid Djalili to front new Moneysupermarket.com campaign
I was about to Blog about yet another TV advert for a compare insurance type site when I checked Brand Republic’s site and saw that Joe Thomas had beaten me to it!! His article was more factual, but, in a nutshell, Omid Djalili is now fronting Moneysupermarket.com replacing the previous ad fronted by Peter Jones […]
Hovis tops ITV’s Ad Of The Decade
Adapted from ‘Marketing News’ I have found this little news item which I thought my provoke some comments…… Hovis’s ‘Go On Lad’ advert has won ITV’s ad of the decade, beating off competition from Skoda’s excellent Cake advert and the not so special in my eyes, Cadbury’s drumming Gorilla. The winning ad first aired in […]
Ford could sell Volvo this month
Ford has reportedly reached an agreement with China’s Geely to sell its Volvo unit. According to various reports both sides expect a sale of the Swedish auto brand to close in early 2010. China’s largest private automaker, Geely, is keen on acquiring modern technology to upgrade its car line-up and bring it closer to becoming […]
Four little things worth remembering for 2010
While browsing the industry magazine, Campaign, I came across a number of marketing ‘facts’ this morning some of which caught my eye: The more data you have, and the more you know about your customers, the better your marketing will be. This data is available from many published sources, or you can collect your own […]
Comedy to outsell film DVDs says Tesco
Tesco claims sales of comedy and TV DVDs will outsell its film chart for the first time, attributing the change to the success of stand-up comics such as Michael McIntyre and TV shows like Gavin and Stacey. Tesco said that Michael McIntyre looks set to see off competition from blockbusters including the latest Harry Potter […]
Marketing for Chrome
Although it has not been around for long Google Chrome is getting a major marketing boost in the UK. Today there are wrap-around cover adverts in the free Metro newspaper which circulates across the UK to morning commuters. We’re also getting reports on billboards appearing all over the country and online marketing on Facebook and […]
10 more brands not involved with Tiger Woods!!!
As Bath Marketing pointed out in Twitter recently, several of Tiger Woods’ sponsors such as Accenture and Gillette, are distancing themselves from the golfer as a brand ambassador. Taken from Brand Republic, below is our list of sponsors who are unlikely to step in! Volkswagen: “Drivers wanted” Tiger Balm: “Dwell not upon thy weariness, thy […]
Ann Summers hijacks online BA strike interest
A cracking bit of intuitive, online marketing took place yesterday that I thought you would be interested to know. Basically, Ann Summers, the adult retail shop selling lingerie and sex toys etc………(so I am told!)…….. took advantage of the publicity surrounding the proposed BA strike with a sponsored link on Google featuring a gag about […]
Morrisons launches £4 festive meal-deal for four
As we approach Christmas Day the supermarket chain Morrisons is attempting to help consumers spread the cost of the Christmas period by launching a festive dinner four people for £4 which will be advertised via a national press campaign promoting the deal. The meal will consist of tomato soup, a loin of pork, a seasonal […]