The merit of using advertising in your marketing activities
There are a number of conflicting reports and discussions about the merit of using advertising in your marketing activities so I thought I would outline my some of my thoughts on this subject and you can then judge for yourself. I feel that there are difficulties assessing the effectiveness of advertising as a lot depends […]
The high’s and low’s of being in business
Most of the Blogs I write are dedicated to helping people with their marketing; giving advice based on my experiences gained from over 17 years in the industry. This time, I want to share with you some tips on how to cope with the good and the bad times. As I have Tweeted and Blogged […]
Riding the Highs and Lows of Running a Business
At Bath Marketing Consultancy, we often share marketing advice and guidance based on over many years of hands-on industry experience. But marketing isn’t just about technical knowledge—it’s also about mindset, resilience, and learning how to navigate the ups and downs that come with running a business. This post revisits the insights learned during the company’s […]
Key writing techniques
In my experience, there are two types of advertising techniques being used at the moment by businesses – direct response advertising and branding advertising. The former is by the far the most productive way of advertising for the smaller business as it allows a way of monitoring ROI usually through making a direct ‘offer’ or appeal […]
What is a site map and do I need one?
Bath Marketing Consultancy have been asked a number of times recently about this subject so thought I would put together a brief explanation for you. Basically, a sitemap of a website is similar to the table of contents of a book. Sitemaps are important because it guides web surfers to the particular part of the website […]
There is no magic formula to successful marketing. Is there?
It’s another Monday morning and I have been thinking about what write today that would help my readers with their marketing. Racking my brains, I recall having written many times about particular marketing initiatives like direct mail, e marketing and advertising. I have written many posts on how to improve organic listings within search engines as […]
Ranking high on major search engines
Ranking high on major search engines such as Google, Yahoo, or Bing is not a paid endeavour, but rather a combination of factors, including: How long your Web site has existed. How much traffic your site has. How relevant your content is to the term being searched. How many relevant links you have, inbound or […]
Want a bigger slice of the SEM pie?
It’s not just about driving traffic and conversions. In my opinion, a secondary objective for a large amount of search marketing activity (SEM) should be dedicated to brand awareness and reputation management, yet the results of a study conducted by a company called Epiphany in Leeds show that a lot of well-recognised brands are failing […]
Direct Mail with your invoice…
I came across an article recently that got me thinking. It was such a simple idea and yet made huge amounts of sense. It was all about enclosing some sort of direct mail with an offer in the same envelope as your invoice – a sort of mutli efficient, targeted, direct mail marketing campaign. With postage costs […]
Black Hat SEO
A malicious SEO poisoning attack, also known as a Blackhat SEO attack, occurs when hackers manipulate search engine results to make their links appear higher than legitimate results. As a user searches for related terms, the infected links appear near the top of the search results, generating a greater number of clicks to malicious Web […]