The Company Brochure – Part 1
After nearly 20 years in the industry, I am not 100% sure why companies have such an obsession with a company brochure! Yes, by all means have one so that you and your staff have a leave behind, but it is very unlikely to be a means to winning new business i.e I doubt whether […]
During the pitch
Following on from my last 2 posts, I thought I would continue with some more helpful tips about the actual pitch itself to help you get it bang on. Firstly, if you are going to use charts and/or graphs, be creative. Keep them simple, clear and uncluttered. Do your upmost not to read them and […]
The pitch – structure and planning
While undergoing numerous sales training courses when I was working at the Sunday Times and then Miller Freeman, I was always told to : Say what you’re going to say Say it Say what you’ve said …in other words, remove uncertainty at the start, move on to the detail and then drive the message home […]
The beauty parade – before the pitch
In contrast to a credentials presentation or document where the content is usually decided by you, the competitive pitch is led by the client brief. Since this is something you should always receive in advance I am going to split my advice between what to do before the actual pitch and then what steps to […]
Seminar or Conference – how to make it a success
This is not as easy as it seems, especially when you consider how many are available at one time. In addition, once you have set the date it is going to happen, whether you are ready or not! Deadlines just have to be met and planning is vital so here is Bath Marketing Consultancy’s checklist: […]
Direct Mail – have you used it?
About a year ago, I wrote an article giving tips on how to use Direct Mail as an effective marketing initiative, but I have come across a lot of cynicism recently about its place within strategies. As I tweeted earlier this morning, I believe there is no such thing a junk mail – only mail that is badly […]
The Role of Marketing in Business: A Strategic Imperative
At Bath Marketing Consultancy, we’ve worked with businesses of all shapes and sizes—and one theme that continues to emerge is a fundamental misunderstanding of what marketing truly is. Too often, marketing is seen as a ‘nice to have’, or worse, mistaken solely for design work, advertising, or sales. In reality, marketing is the engine that […]
Top 10 Marketing Tips for Success
When it comes to marketing, there are very few formulas for success. Marketing activity needs to be fully researched and planned before designers get their crayons out of the box or the strategy people start planning. However, there are some tips BMC can offer that will help you formulate a plan of attack. 1. Slash […]
What is a brand? How do I get one?
On more than one occasion I have been asked this question and the person asking has then quickly followed up the question with the statement, “it’s the logo isn’t it?” Well, in all honesty, the logo is just a small part of what makes up a brand. The logo is more of a device that […]
Breathe for a Change
After a great 10 minute presentation at a recent networking event in Frome, I asked the speaker Mr Ken James, if he would like to write a summary so that I could post it onto my Blog as I felt it to be of great importance and relevance to us all. So………..below is a very […]