What is marketing all about

To me marketing is not just about making sales or having a glossy brochure as a leave behind, it is about following a number of initiatives that all work together producing clarity about your USP and facilitating business growth. To clarify this, below are what I feel, the process of marketing should include: 1.Winning new business I […]

But what should the proposal document include?

Following on from yesterday’s post, I believe that a written proposal should separate itself into 7 individual parts and these are: Background information & objectives – do an analysis & overview as it shows understanding Discussion – the “consultancy” stage where you can make assumptions, state pros/cons of your options, outline benefits etc Solution/Methodology – […]

Writing a Winning Proposal: How to Stand Out Before the Pitch Room

In an increasingly competitive marketplace, many prospective clients now compare multiple agencies before making a decision about who to trust with their marketing. While face-to-face pitch meetings still play a significant role, a substantial part of the decision-making process often takes place long before a conversation happens — through the review of a written proposal. […]

Websites & Internet marketing

The Internet. Let’s be honest, we cannot resist the lure of the Internet. Everyone is using it for marketing. It is impossible to resist! However, with the sheer volume of people and businesses using the Internet, my suggestion is to try and be different in the way that you use it. Be helpful and that means […]

Getting the Best from the Media

Advertising is a critical component of any marketing strategy. It plays a key role in building brand awareness, generating leads, and driving conversions. Whether in print, online, or broadcast media, advertising allows businesses to communicate their message to a targeted audience. However, the effectiveness of an ad campaign doesn’t just depend on creative execution—it also […]

The advert – avoid these mistakes & categories

Following on from my post yesterday on the merits of advertising, I thought it was worth pointing out some of the traps that professional services organisations can fall into when advertising. Firstly, most of the adverts I see are all very similar and more often than not, of poor or average quality. A lot of small […]

Advertising. Yes or no?

Can advertising generate leads? Should it be a part of your marketing activity? What type works? Some quite strong questions for a Monday morning! I believe that that there are limited numbers of prospects who buy in the professional services arena and, the infrequency of their purchase decision making makes a strong case for not doing any […]

20 golden rules for running a successful business.

Below is a list of the 20 things to consider when running a successful new business programme: Plan Create a fire, it is not about flicking a switch and sitting back Invest your time as well as your money Treat your company as a brand – define it Remember marketing is more than just new […]

Marketing is more than new business

When people think of marketing, they often equate it with generating new business—bringing in fresh leads, converting customers, and increasing revenue. While attracting new clients is an important part of marketing, it’s far from the only goal. Marketing plays a much broader role in a business, influencing brand perception, customer relationships, market positioning, and long-term […]

The Brochure Part 2 – A New Approach

Following on from my previous post, I think that the planning and the production of the company brochure should be the catalyst for producing a range of print material for the organisation. I am talking about looking at corporate ID and other design issues such as stationary. Either way, my suggestion is to change the […]