Thriving in a Competitive Market: The Importance of Specialisation
Every business operates in a crowded and competitive marketplace. No matter how great your product or service is, you’re entering a world where competitors may have more money, more resources, and greater brand recognition. To stand out, businesses need to be creative, bold, professional, and, most importantly, different. Without a clear strategy, your marketing efforts […]
You are all individual!
In my experience, the vast majority of clients think that they have unique problems and that their needs are “special” and, as a result, they tend to buy “a la carte” solutions because they are looking for a particular solution to their own, unique problem. As a supplier or problem (or service) solver, you should try […]
Annoying TV ads
I can safely say that there are a number of TV ad campaigns running at the moment that are simply baffling to me in terms of their messaging, their content, their scripts and their all round presentation and I wonder why the agency who did them would even present them to their client not to […]
Direct Marketing can really work
If you are running a Direct Marketing marketing campaign which is aiming to generate a response, remember that there is no “ideal” per cent response rate – just the profit per reply calculation. I have heard some people throw around figures like “you might get a 2% response from Direct Marketing if you’re lucky.” This […]
Getting the best out of advertising
If you make your advertising professional to look at and I would bet that your ad will stand out from the crowd especially when a great deal of media houses seem to offer “free design” if you book an ad – how does free design ensure that your ad is on brand and is delivered […]
What are your marketing resolutions?
Well, 2013 has started and could this be the year to really plan your marketing activity and take it to the next level?! The start of a new year often comes with personal resolutions like losing weight, getting fit or stopping smoking, but what about the business side of things? Are you making a business […]
How to brief an agency: BMC’s checklist
A good briefing of a marketing company in which you can make them fully aware of the marketing background to your situation is crucial to the outcome. With this in mind, here is a sort of check list of the information Bath Marketing Consultancy suggests you to have to hand for the briefing meeting: Company […]
Plan your marketing and stand out from the crowd
In business one of the key aims must be to turn a “suspect” into a “prospect” and then into a paying “client.” Competition is increasing in every sector and the emphasis on providing a great package to clients has never been stronger. You can pretty much take it as read that clients simply do not want to […]
Make hay while the sun shines
If you are one of these people in business who worries about being too busy or where the next piece of work will come from then you are not alone! Many businesses (especially the smaller ones) will go through huge peaks and troughs when it comes to workloads and these are likely to bring with […]
Core SEO Elements Every Website Needs for Better Search Results
Understanding SEO (Search Engine Optimization) can sometimes feel like learning a new language, full of complicated terms and concepts. But in simple terms, SEO is about making sure that your website shows up when people search for the products, services, or information you offer. The key to a successful SEO strategy is making sure your […]